Although it may not always be easy to admit it, most of us are nothing but big old saps, especially when it comes to our mothers. Brands realize this because the people who are running these companies are just like you and me, they’re human. So when Mother’s Day starts to roll around – you start to see all of these compelling stories about the toughest job in mankind, being a mom.
Brands that are able to prey on our emotional weakness – that one spot we all have when it comes to our moms – will be able to create video content that will live on forever. Some of these top Mother’s Day commercials aren’t that new and have been floating around on different websites and social spaces, but they will always ring true to how we feel about our moms.
This commercial, by the over 1,000 store supermarket, does a great job at tugging on your heartstrings. Publix’s Mother’s Day commercial – which originally aired in 2013 – features a pregnant mother bonding with her young daughter, talking about how she use to tell her secrets while she was pregnant with her while making a snack in the kitchen. If that visual isn’t enough to hit you square in the feels, the mother says to her young daughter “Why don’t you tell her what a great sister you will be?” when the young girl hops down of her stool and tells her mother’s belly “You’re really going to love mom.”
Who doesn’t remember the AT&T campaign where they have a focus group with a bunch of children and one adult asking them questions? I know those commercials always stood out to me because the answers the children gave were always amazing. Brand’s love to use children in their commercials because they are still so innocent, untouched by a jaded world. In this commercial for Mother’s Day, the grown man asks his esteemed panel who gives the best hugs. That’s right, mom does! Now go give your mom a big hug.
Oh, Google, you control everything else in our lives, so you might as well control our emotions as well. Google does a fantastic job showcasing all of their properties while maintaining the focus on moms. They do this by showing all the different ways you can use Google properties to thank the moms all over the world. This video, which was released in 2013, now has over 3.75 million views on its Youtube channel – which is a Google property by the way – as well as the unique hashtag, #HeresToTheMoms.
Just because this Pampers ad is from Japan, nothing gets lost in the translation. Even if there were no subtitles in the video below, the hardships and fears all new moms take on during that first year is quite evident from the video. One of the coolest things about this commercial is that if you never got to the end of the video you would have no clue that this was a commercial for diapers. Understanding and acknowledging your consumers’ experiences and hardships is always important, especially when trying to relate to a specific target audience. But by being able to show your appreciation for everything your customers do shows them how much you value them as an individual.
These guys crush it every time the Olympics get ready to roll around. What can I say? They know how to craft a great visual story that leverages the audience’s feelings. The “Thank you, Mom.” campaign launched globally in 2012 right before the London Olympics.
Since then, they have launched several videos with two that have tie-ins to the Olympics. “Pick Them Back Up” premiered in January 2015 where it was able to garner over 2.8 billion views in the first three days.
This video was created to honor moms all around the world. It starts off with some man on the street interviews, asking the passer buyers what they think the world would be like without mothers, and the interviewees give some very real and emotional responses. The Jubilee Project has used this video to raise awareness to the fact that every year 7 million women are injured and 350,000 die due to complications from childbirth. So for every view that video gets, sponsors of the Jubilee Project will donate a penny to the organization, Every Mother Counts.
Whether you want to launch an idea, spark a movement or simply get people talking about what you do, you have one shot
at delivering your message in a way that matters. Let’s make sure you do it right.