Although it may not always be easy to admit it, most of us are nothing but big old saps, especially when it comes to our mothers. Brands realize this because the people who are running these companies are just like you and me, they’re human. So when Mother’s Day starts to roll around – it’s May 14th this year by the way – you start to see all of these compelling stories about the toughest job in mankind, being a mom.
Brands that are able to prey on our emotional weakness – that one spot we all have when it comes to our moms – will be able to create video content that will live on forever. Some of these top Mother’s Day commercials aren’t that new and have been floating around on different websites and social spaces, but they will always ring true to how we feel about our moms.
This commercial, by the over 1,000 store supermarket, does a great job at tugging on your heartstrings. Publix’s Mother’s Day commercial – which originally aired in 2013 – features a pregnant mother bonding with her young daughter, talking about how she use to tell her secrets while she was pregnant with her while making a snack in the kitchen. If that visual isn’t enough to hit you square in the feels, the mother says to her young daughter “Why don’t you tell her what a great sister you will be?” when the young girl hops down of her stool and tells her mother’s belly “You’re really going to love mom.”
Who doesn’t remember the AT&T campaign where they have a focus group with a bunch of children and one adult asking them questions? I know those commercials always stood out to me because the answers the children gave were always amazing. Brand’s love to use children in their commercials because they are still so innocent, untouched by a jaded world. In this commercial for Mother’s Day, the grown man asks his esteemed panel who gives the best hugs. That’s right, mom does! Now go give your mom a big hug.
Oh, Google, you control everything else in our lives, so you might as well control our emotions as well. Google does a fantastic job showcasing all of their properties while maintaining the focus on moms. They do this by showing all the different ways you can use Google properties to thank the moms all over the world. This video, which was released in 2013, now has over 3.75 million views on its Youtube channel – which is a Google property by the way – as well as the unique hashtag, #HeresToTheMoms.
In Minute Maid’s digital ad, “Parents #doingood” , pays a lot of respect toward parents in general, not just mothers. In the video, Minute Maid asks several different parents to put into words how they feel like their parenting is affecting their children. Almost all of the answers that the parents articulated shown a light of uncertainty to how they think they were doing as parents. It wasn’t until later on that Minute Maid asks those same parents to read how their children felt about their brand of parenting, bringing tears to every single one. This helps enforce the Minute Maid’s message that “you’re doing better than you think.” The video is so powerful that it has amassed over 2.75 million views on its Youtube page since it was uploaded on April 25th of 2015. You better get the tissues ready for this one.
Pandora really knocked it out of the park with this one, and no, I am not talking about the internet radio Pandora. This video has over 18 million views on its official Youtube channel alone. That is insane when you realize it was published over a year ago – April 13, 2015, to be exact. The concept of the video is such a cool one also, as they blindfold children and guide them to a lineup of potential mommies. The children are asked to then identify which woman in the lineup is their mother only by using one of their other senses, like touch or smell. And you know those kids weren’t going to let their moms down.
Just because this Pampers ad is from Japan, nothing gets lost in the translation. Even if there were no subtitles in the video below, the hardships and fears all new moms take on during that first year is quite evident from the video. One of the coolest things about this commercial is that if you never got to the end of the video you would have no clue that this was a commercial for diapers. Understanding and acknowledging your consumers’ experiences and hardships is always important, especially when trying to relate to a specific target audience. But by being able to show your appreciation for everything your customers do shows them how much you value them as an individual.
These guys crush it every time the Olympics get ready to roll around. What can I say? They know how to craft a great visual story that leverages the audience’s feelings. The “Thank you, Mom.” campaign launched globally in 2012 right before the London Olympics.
Since then, they have launched several videos with two that have tie-ins to the Olympics. “Pick Them Back Up” premiered in January 2015 where it was able to garner over 2.8 billion views in the first three days.
American Greeting was able to deliver a very powerful message in their “World’s Toughest Job” ad. They do a fantastic job of encompassing the element of surprise in a fake interview where the “recruiter” explains to the potential candidates the job requirements. He starts by informing the candidates that the position will require them to be standing all day long and that they will work unlimited hours with little to no breaks. All of the potential candidates question who would be sane enough to truly accept a job like that. That is when the recruiter informs them that billions of people already have that job, moms. This video is so popular, that it has a quarter of a billion views on the company’s Youtube page!
Talk about a heartwarming ad. The video opens up with a Teleflora driver bringing Ryan’s (a Naval pilot) mother a personal message on an iPad. Ryan thanks his mother Cindy for all of the hard work and sacrifices, she gave up dreams of playing professional field hockey, that she made raising him as a child. Ryan continues to thank his mother for instilling in him the qualities it takes to be a loving father and husband in his family. The video ends with Ryan seeing his mom for the first time in almost two years.
This video was created to honor moms all around the world. It starts off with some man on the street interviews, asking the passer buyers what they think the world would be like without mothers, and the interviewees give some very real and emotional responses. The Jubilee Project has used this video to raise awareness to the fact that every year 7 million women are injured and 350,000 die due to complications from childbirth. So for every view that video gets, sponsors of the Jubilee Project will donate a penny to the organization, Every Mother Counts.
Now that you have run out of tears from watching all these great Mother’s Day videos, we figured we would leave you with a video that’s a little more light hearted. The video gives a look at how all of our moms misuse texting. The whole video is really funny, so it stands out for not being sappy like the 10 Mother’s Day commercials above. It does a great job at poking fun without getting too mean, all while serving as a gentle reminder to call your mothers this Sunday.
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