12 Things All Mobile Marketers Should Be Focusing on in the New Year - b2c

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12 Things All Mobile Marketers Should Be Focusing on in the New Year

What should mobile marketers focus on doing better in Q1 of the new year and why?

1. Tracking Analytics

There are a ton of great solutions out there for mobile analytics. However, many marketers and developers still fail to utilize these tools. Great analytics provide knowledge on exactly what an app’s users are doing. Most importantly, analytics allow marketers to figure out LTV for users from different sources. This is incredibly important for optimizing a user acquisition strategy. – Dan Sapozhnikov, AdGate Media LLC

2. Tying in the Offline World

Mobile experiences have just scratched the surface of how they can tap into the real world (where 94 percent of commerce still happens). Marketers will need to find ways to leverage wearables, beacons, and Iot as less emphasis will be spent on looking at a screen versus interacting with your surroundings. – Ivan Matkovic, Spendgo

3. Delivering Quality

Everyone has been saying, “This is the year for mobile” for the past several years. Guess what? It’s already here. It’s been here. As everyone begins to realize this, there will be increased noise targeting mobile users. You will really need to stand out if you want to attract mobile users. Creating a creative campaign is going to be extremely important as everyone starts to play in the space. – Jonathan Long, Market Domination Media

4. Leveraging Mobile to Drive Leads

Change your sales funnels to be more lead focused on mobile and bring the customer to their desktop for the sale. While consumers are getting more comfortable making a purchase on a mobile device, many are still wary of hitting the buy button on their phone. However, they have no problem filling out a lead form, so make sure to capitalize on that. – Diana Goodwin, AquaMobile Swim School

5. Integrating Vertical Video

We’ve been shooting video vertically on our phones for years and many brands have already started to adapt. Mobile marketers are beginning to create videos ads with a vertical perspective to stay consistent with the way we watch videos on our smart phones. I believe that this is the future of mobile advertising and mobile marketers should focus more on vertical video in the upcoming year. – Stanley Meytin, True Film Production

6. Integrating SMS Marketing

SMS marketing is highly effective yet few still use it. Open and click-through rates tend to be much higher than email. It’s perfect for timely opportunities, quick reminders, and friendly announcements. Many third parties now offer easy, cost-effective SMS solutions, allowing you to be up and running in no time. So focus on building your SMS list in 2016 and increase your marketing angles. – Nicolas Gremion, Free-eBooks.net

7. Working With Industry Leaders

Mobile still needs a lot of work, and it’s going to take marketers really digging in with industry leaders to improve the experience in an effective way. Despite high adoption rates on handheld devices, and browser statistics for mobile users growing yearly, the experience of engaging with the mobile Web is still clunky, making using it as a marketing device a difficult problem to solve. – Blair Thomas, EMerchantBroker

8. Providing an Easy Way to Collect User Feedback

Mobile marketers should provide an easy outlet for collecting feedback from their mobile users. This will allow them to know their users’ needs more intimately and be able to market to their specific profiles more effectively. – Eli Rubel, Helpshift

9. Focusing on Metrics That Matter

In order to sustain growth, always search for that “single metric.” If achieved, the rest simply doesn’t matter. It’s not the number of installs or page views. Rather, it’s that in-depth action taken within your product that indicates you’ve got users hooked. It takes time to find the right product-market fit, so continue exploring and make sure not to declare success too early. – Matan Talmi, Drippler

10. Experimenting With Instagram Ads

Facebook recently launched Instagram ads publicly for advertisers around the world. Instagram now has over 400 million monthly active users and is one of the largest mobile-only communities on the web today. According to GlobalWebIndex, 41 percent of these users are between the ages of 16-24, a key demographic for mobile marketers. If you haven’t experimented with Instagram ads yet, it’s worth exploring. – Andrew Torba, Automate Ads

11. Using Mobile A/B Testing

What matters more — traffic or conversions? Too many businesses focus on traffic over a much more important key performance indicator: conversions. Fortunately for mobile marketers, A/B testing and optimization tools like Optimizely and MixPanel have become increasingly affordable and enable the ability to test multiple versions of the same mobile page or view thereby increasing conversions. – Obinna Ekezie, Wakanow.com

12. Using Personalization

Q1 is a time to reflect and analyze successes and build marketing programming based on the big mobile/tech events. For mobile marketers who are faced with steep competition and innovation, Q1 should tackle how to make experiences more personalized, valuable and timely for customers. The more relevant mobile marketing is, the more likely you’ll be to create long-lasting, loyal customer relationships. – Mark Ghermezian, Appboy

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