13 Strategies to Boost Your Event Marketing With Video
By Stanley Meytin
Tips to Market Your Event Successfully
In-person live events and conferences are the most critical marketing channel to achieve business objectives and generate leads, especially for b2b and tech companies. They give you the opportunity to connect and build engaged communities while potentially turning prospects into clients. In just a few hours, hundreds or thousands of people gather in the same space to have an experience provided to them that will educate and elevate your brand experience.
With the right strategy, you will maximize your results, save time and money. You are guaranteed event ROI by incorporating video into your event. Not only can you capture enough content to support your marketing efforts for this specific event or conference but you can utilize this content for the remainder of the year through different channels. Video is a crucial tool to incorporate into your event. Here are 13 ways to use it for every step of the production.
Save the Date
If you don’t have enough details to start promoting your event but want to get people thinking about it, a Save the Date video is your solution. This puts the date on people’s mind, and onto their calendar without needing to be ready to share all of the fine details
Event Hype Video
This is a great tool to use to launch the event and get people’s information. Include an overview of highlights, what to expect, what they’ll experience, speaker line up and have registration information. Promote this with a short hashtag to assist people with finding your event on social media
Event Mission Statement Video
This is where you can incorporate the backstory and inspiration of how the event came to be, include an interview with the organization’s CEO/Founder and display a thank you message for all in attendance.
Social Media Posts about Event
Social media teasers are a good way to share some hints about your upcoming event and countdown or deadline reminders for any promotions or discounts. Keep these short and make a square version for Instagram!
Behind the Scenes Event Video
People love watching behind-the-scenes footage to give them a sense of the inner workings of the event. Take a before-event and after-event video that shows the transformation. Have someone conduct a Q&A with the panelists and speakers before they take the stage. Including personal content connects the viewer and adds a level of authenticity to your event. Customers like to able to see the faces of the crew, staff working hard on the event or see what your favorite speaker is doing just minutes before they take the stage.
Event Welcome Video
Welcome videos are always a nice, personal touch to have at any event. It allows you to remind your attendees of the mission and purpose of the event before it kicks off.
Speaker Announcements
Use a short video to introduce each speaker, award recipient or honoree as a visual aid. This video should tell a quick bio about who is coming on stage and what the audience will learn over the next couple of hours.
Panels/ Keynote Speakers
You can capture panels or keynote speakers then take that footage and turn it into additional content.
Event Sponsor/Partnerships Integration
If you have an event that has Sponsors or Partners attached to it, incorporating their brand into your event video is key. Curated footage of their involvement onsite at the event, ex. setting up their booth, interacting with the attendees, shots of their product is a great way to highlight their involvement
Live Streaming Event
Live streaming an event is so important because of the level of immediate interaction and engagement. Communicate information about your livestream in advance in order to build anticipation. When users join your live stream, they have the opportunity to ask questions, make commentary, use icons and visuals to show how they are feeling and connect with others posting on the live stream; all in a matter of seconds.
Live-streaming creates brand hype about the current event and creates FOMO. People who missed out will see how great your conference is and will be the first to sign up for next year’s event. It is a great tool to engage your attendees and those who are not in attendance. Once you put it out on various social media channels, it can generate interest through word-of-mouth.
Customer Testimonials
Video testimonials give you credibility and allows you to put a face to your business. They are an important validation of your prospects from their peers, which provides a sense of trust. What were your attendee’s takeaways from the event, was it a success, would they attend it again the future, how would they describe it best to someone who was not there? If you are inviting clients to your event or conference, this is a good time to capture their feedback and you can repurpose this footage for future case studies. This saves time and money from coordinating another shoot.
Thank You Video
The event is over, your guests are still talking about the great time they had. Within 24 hours, some sort of communication should be sent to your attendees. Leaving too much time between your event and your thank you message will not be effective or engaging. Your Thank You message can include a personal thank you from the founder and highlights from the night and if you already have your next event lined up, a great time to put a quick note to Save the Date.
Post Event Highlight Reel
Event recap videos keep the buzz going for attendees and if used properly, can attract future attendees. Everyone likes to be nostalgic and reminded of their favorite times. Use your post-event video to evoke that emotion in your attendees so they’ll want to come back for more or share with their friends. Consider creating a Sizzle, a 1-3 minute highlight video that pulls from all of your event video footage. You want people to look back at your event, talk about it and share it with others. It incorporates powerful clips from the day, upbeat or emotion-provoking music, crowd interaction shows (laughing, clapping, standing ovation) and your message. Think of it as a way to get your information out to the world in a quick, effective way – like a movie trailer. It should get them amped up. Remind them that this event will be taking place again the following year.
As you can see, when you have the right strategy, video can be a powerful asset pre, during and post-event. With all of the footage that you have captured from your event, you can repurpose sound bites, key points, turn them into social media content to use throughout the year. With the right planning and video partner, you can find a way to be effective and efficient. This leads to saving not only time but money on creating your event video marketing strategy.
You now have 13 ideas of how to incorporate video at your next event and we have shared the benefits of why it’s so important to include these steps in your process.
Contact us or reach out to any of our US production offices to schedule a free consultation about how you can use video for your upcoming event.
Reading Time: 5 minutes
By Stanley Meytin
Tips to Market Your Event Successfully
In-person live events and conferences are the most critical marketing channel to achieve business objectives and generate leads, especially for b2b and tech companies. They give you the opportunity to connect and build engaged communities while potentially turning prospects into clients. In just a few hours, hundreds or thousands of people gather in the same space to have an experience provided to them that will educate and elevate your brand experience.
With the right strategy, you will maximize your results, save time and money. You are guaranteed event ROI by incorporating video into your event. Not only can you capture enough content to support your marketing efforts for this specific event or conference but you can utilize this content for the remainder of the year through different channels. Video is a crucial tool to incorporate into your event. Here are 13 ways to use it for every step of the production.
Save the Date
If you don’t have enough details to start promoting your event but want to get people thinking about it, a Save the Date video is your solution. This puts the date on people’s mind, and onto their calendar without needing to be ready to share all of the fine details
Event Hype Video
This is a great tool to use to launch the event and get people’s information. Include an overview of highlights, what to expect, what they’ll experience, speaker line up and have registration information. Promote this with a short hashtag to assist people with finding your event on social media
Event Mission Statement Video
This is where you can incorporate the backstory and inspiration of how the event came to be, include an interview with the organization’s CEO/Founder and display a thank you message for all in attendance.
Social Media Posts about Event
Social media teasers are a good way to share some hints about your upcoming event and countdown or deadline reminders for any promotions or discounts. Keep these short and make a square version for Instagram!
Behind the Scenes Event Video
People love watching behind-the-scenes footage to give them a sense of the inner workings of the event. Take a before-event and after-event video that shows the transformation. Have someone conduct a Q&A with the panelists and speakers before they take the stage. Including personal content connects the viewer and adds a level of authenticity to your event. Customers like to able to see the faces of the crew, staff working hard on the event or see what your favorite speaker is doing just minutes before they take the stage.
Event Welcome Video
Welcome videos are always a nice, personal touch to have at any event. It allows you to remind your attendees of the mission and purpose of the event before it kicks off.
Speaker Announcements
Use a short video to introduce each speaker, award recipient or honoree as a visual aid. This video should tell a quick bio about who is coming on stage and what the audience will learn over the next couple of hours.
Panels/ Keynote Speakers
You can capture panels or keynote speakers then take that footage and turn it into additional content.
Event Sponsor/Partnerships Integration
If you have an event that has Sponsors or Partners attached to it, incorporating their brand into your event video is key. Curated footage of their involvement onsite at the event, ex. setting up their booth, interacting with the attendees, shots of their product is a great way to highlight their involvement
Live Streaming Event
Live streaming an event is so important because of the level of immediate interaction and engagement. Communicate information about your livestream in advance in order to build anticipation. When users join your live stream, they have the opportunity to ask questions, make commentary, use icons and visuals to show how they are feeling and connect with others posting on the live stream; all in a matter of seconds.
Live-streaming creates brand hype about the current event and creates FOMO. People who missed out will see how great your conference is and will be the first to sign up for next year’s event. It is a great tool to engage your attendees and those who are not in attendance. Once you put it out on various social media channels, it can generate interest through word-of-mouth.
Customer Testimonials
Video testimonials give you credibility and allows you to put a face to your business. They are an important validation of your prospects from their peers, which provides a sense of trust. What were your attendee’s takeaways from the event, was it a success, would they attend it again the future, how would they describe it best to someone who was not there? If you are inviting clients to your event or conference, this is a good time to capture their feedback and you can repurpose this footage for future case studies. This saves time and money from coordinating another shoot.
Thank You Video
The event is over, your guests are still talking about the great time they had. Within 24 hours, some sort of communication should be sent to your attendees. Leaving too much time between your event and your thank you message will not be effective or engaging. Your Thank You message can include a personal thank you from the founder and highlights from the night and if you already have your next event lined up, a great time to put a quick note to Save the Date.
Post Event Highlight Reel
Event recap videos keep the buzz going for attendees and if used properly, can attract future attendees. Everyone likes to be nostalgic and reminded of their favorite times. Use your post-event video to evoke that emotion in your attendees so they’ll want to come back for more or share with their friends. Consider creating a Sizzle, a 1-3 minute highlight video that pulls from all of your event video footage. You want people to look back at your event, talk about it and share it with others. It incorporates powerful clips from the day, upbeat or emotion-provoking music, crowd interaction shows (laughing, clapping, standing ovation) and your message. Think of it as a way to get your information out to the world in a quick, effective way – like a movie trailer. It should get them amped up. Remind them that this event will be taking place again the following year.
As you can see, when you have the right strategy, video can be a powerful asset pre, during and post-event. With all of the footage that you have captured from your event, you can repurpose sound bites, key points, turn them into social media content to use throughout the year. With the right planning and video partner, you can find a way to be effective and efficient. This leads to saving not only time but money on creating your event video marketing strategy.
You now have 13 ideas of how to incorporate video at your next event and we have shared the benefits of why it’s so important to include these steps in your process.
Contact us or reach out to any of our US production offices to schedule a free consultation about how you can use video for your upcoming event.
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