14 Best Examples of Corporate Videos That Share Your Brand Message

There are a lot of reasons to use corporate videos, whether you’re explaining your product to customers or training your sales staff. But all corporate videos have one thing in common…

The goal of corporate videos is to get your brand message across.

Each video you incorporate in your marketing strategy will have a distinct objective, including those used for events and trade shows. For example:

• Demonstrating the company culture of the venue where you’re hosting an event
• Revealing the uniqueness of the event planner who’s putting on the event
• Showing who’s sponsoring an event and what they’re all about
• Explaining a product or service at your trade show booth
• Asking people at a gala or fundraiser to donate to your cause

No matter what that objective is, though, you want any video you share to tell your audience who you are and what you do. Corporate videos are the most effective way to communicate your brand, your product, and your story.

For example, you could use a video at a gala to tell the story of why your organization is in operation, who you’re helping, and where the money is going. Visualizing the mission of your organization firsthand can touch the hearts of donors attending the gala who want to know their money is getting into the right hands.

What should corporate videos look like? We’re going to bring you through 14 of our favorite examples to spark inspiration for your own videos, whether you’re creating a video for your event planning company or to help show off your brand at an upcoming show or conference.

1. Urban Farmers

They’re looking to make waves in the food industry, so Urban Farmers isn’t afraid to change it up with an unconventional video either. They poke fun at the organic food trend, while promoting their greener and healthier methods. They present you with some deep ideas to mull over, but the Western drawl and humor makes it approachable and interesting. We like the lighthearted approach they take to a pretty serious topic.

Use animation and entertainment to simplify the explanation of your brand message.

 

2. Dubai Association Centre (DAC)

Another animation that explains what the company does, but it’s presented in a totally different way than Urban Farmers. The DAC has a lot of dry, somewhat hard-to-understand activities that can be a challenge to explain to people not involved in the DAC. But the use of a rich, distinctive video packages their messaging in a more digestible way. The beauty of this video instantly draws you in, and the voiceover keeps the message succinct and understandable. What we especially love about this video is that it focuses on people, because that’s what the DAC is all about.

Utilize visuals to reflect the purpose or mission of your brand.

 

3. Watermark

This video has a similar purpose as the DAC: use animation to get the idea across. What we love about this video in particular is that the outline exactly who their audience is, what their main pain point is, and how Watermark solves that concern. Their goal isn’t to wow with a totally novel video; they’re just looking to give you the facts about why their business rocks, and this video succeeds with that.

Be concise about who you are, what you do, and who you do it for.

 

4. Spotify

Another animation, but this one’s without the voiceover. Instead, it focuses on the music. Now Spotify is a household name, but this video comes from 2011 when they were just starting out. It’s got a lively beat, minimalistic but charming design, and a simple message: music, like you’ve never heard it before.

With corporate videos, often it’s the sensory aspects—like the visual and the sound—that tell the story.

 

5. RIPO

A break from the animation, but equally awesome visual storytelling in one of our favorite corporate videos. RIPO is a Latvian furniture designer that shows firsthand in this video what they do. The video is minimalistic in imagery and text, which is reflective of the Scandinavian design that RIPO furniture emphasizes. They also use on-screen text—like Spotify does—to tell a visual story and broaden their audience (rather than using a Latvian voiceover that might alienate some potential viewers).

Design your video storyline, aesthetics, and narration/music in alignment with your audience.

 

6. Dollar Shave Club

Arguably one of the most popular (and even notorious) corporate videos out there, Dollar Shave Club knows how to use tone and humor to rake in the views. Their first video that introduced them to the world has nearly 27 million views with 133K likes, because it’s just that “f***ing great.”

They’re not afraid to get raunchy and whacky to differentiate themselves as a novel sort of razor company. Imagine making razors fun? If you take a look at their other, more recent videos, you’ll see that same lighthearted tone and storytelling from the first video has defined who they are and how they do business moving forward.

Find a strong brand tone and stick to it. Don’t be afraid to try something new and different.

 

7. Bluehost.com

Love at first site is one of the punniest corporate videos we’ve seen, and not without reason. They use the date pun not just for entertainment purposes but also to demonstrate their high-end customer service for their clients. They end the short video with their logo and a quick voiceover to explain what they do, wrapping up the story into a nice little package with a passive CTA. Make it entertaining, but keep it relevant to the purpose of your message.

Throw the viewer off kilter with storytelling, then bring them back to something certain like your logo or a narration.

 

8. Ford

For Father’s Day, Ford uses a customer testimonial to tell the story about how a dad came to the rescue for his daughter. Although it’s an animation, this story feels real with the cars honking in the background and the light music. What works so well here is that it’s not about the Ford car, and it’s not really even in Ford’s typical brand tone, but it evokes emotion specific to the event going on (Father’s Day).

Tailor your corporate videos to specific events or shows.

 

9. Hubspot

This video is an awesome representation of how to effectively use storytelling and tone to embody your brand image. HubSpot are known for being marketing experts, and you can see why in this video. Their vid is easy to understand, approachable, tongue-in-cheek, and engaging. Corporate videos don’t have to feel corporate.

Tell the story of your founding/founders. Oh, and have fun with it!

 

10. AirBnB

There’s a lot to love about this AirBnB video. What we love most is how they use the format of a customer testimonial while representing the heart of their brand: traveling the world and living a richer life. This is a great way for AirBnB to attract more hosts for their platform, but it also shows everyone—hosts, guests, and partners alike—just what AirBnB is all about: the people and the places.

The best corporate videos are those that show happy, fulfilled customers. Notice how AirBnB goes to each family’s home around the world to better demonstrate the vastness of AirBnB’s offerings. They then end by welcoming you to AirBnb, like they’re welcoming you into their home.

Show the faces of the people impacted by your brand.

 

11. American Express

Have you ever considered using a video at an event to recruit talent? If you’re attending a trade show, you might be looking to sell your product—but you might also be looking to interact with smart minds and talent in your industry. American Express uses this animation to introduce their brand as a tech firm (not just a financial firm) to attract a specific workforce.

Even though this video is working to flip the idea of what Amex is and does, it maintains their brand aesthetic with blue, white, and gold colors. They utilize the visuals to create a strong association between their classic brand and the new message they’re portraying.

Create and maintain your brand aesthetic, even with a new or challenging message.

 

12. Tony Robbins

Tony Robbins does hundreds of hours worth of events every year, so a lot of their promotional footage comes from events. These reels allow prospects to see what the event is like firsthand and to see how many smiling faces are impacted by this event. The video uses no voiceover but lets Tony and the participants tell the story, which is a powerful way to put prospective attendees right in the action and make them excited to attend the event themselves.

Transform your event footage into promo reels.

 

13. Burger King

Burger King isn’t afraid to use shock value to grab their viewer’s attention before explaining the marketing campaign they’re running—giving a free whopper in exchange for “setting on fire” a competitor’s ad in the Burger King app.

This campaign is brilliant. It gets people to download the app, think about the BK brand when they see other ads, and brings people in-store. But even more than the campaign itself, we love how the ad uses visuals and music to push it further. The upbeat jingle paired with the on-text graphics tells a concise, fun story that’s hard not to love.

Use music and graphics to mirror your message.

 

14. Dissolve

To finish off our list, we’re going to give you one of our favorite videos… that pokes fun at what corporate videos should not be like.

Dissolve is a stock footage company that’s making fun of stock footage. It’s hilarious and entertaining, but amidst the jest, they’re actually showing off the quality and range of the clips they have available. They’re pulling the attention away from their message, while visually demonstrating their point–genius!

So let’s use the Dissolve brand video to give you some parting thoughts about how to create a brand video:

• Have fun with it!
• Create a brand tone.
• Don’t be vague or cliché. Originality is the only thing that works.
• Describe the pain point, and then show how your brand solves that pain for customers, employees, partners, or other stakeholders.
• Use visuals, graphics, and videos to reflect and enhance your message.
• Stay authentic to your brand in every aspect of the video.
• Show faces. People sell. (But only people who are actually part of your audience and use your brand.)
• Don’t just list out your brand values. Show them. Prove them with stories and testimonials.
• End with your logo or a call to action.

Let’s create some cool corporate videos

Whether you’re selling your product, promoting an event, or attracting talent, corporate videos are the best way to reach your audience and attain your goals. The examples we gave you are all unique and novel—but the principles remain the same. When it comes to creating an awesome video for your brand or event, it comes down to telling a story and sharing your message.

That’s what we do at True Film Production. Our one and only goal is to tell the story your audience wants to hear from you. And we do it with the best design elements, specific to your needs.

That’s what makes us different from any other video company. We’re not here to just put together a stock video that gets a few likes. We’re here to create inspiring, entertaining, and evocative stories that make an impact. Like this story from our founder, Stan, that provides a more in-depth look at who we are and where we came from.

Want to start brainstorming corporate videos for your events or brand? Cool. So do we.

All you have to do is fill in this quick form to start creating magic together.