Impressionable Instagram Videos

Instagram is perfectly designed for sharing visual content across any device, making it the ideal platform for brands to create video ads for. With billions of daily users, an ad is guaranteed to find a large audience as long as the quality and hashtags are on point. Learn how to create an Instagram video ad campaign that will captivate viewers and be more effective overall.

1. Create Eye-Catching Videos

When you’re creating an Instagram video ad campaign, one of the most important factors is that the video is eye-catching. You want to make sure people are pausing to watch it as they scroll through their feeds. Follow these simple steps to capture the attention of more viewers:

Make The First Seconds Count

Your Instagram video should show movement within the first three seconds to ensure that those scrolling through posts will know it’s a video rather than an image. A video without that doesn’t display immediate action is more likely to be skipped. Capture your audience’s attention with a video that immediately displays bright colors, fast action, and creativity. Don’t rely on your video’s sound to encourage people to stop and watch, as most people scroll with their devices muted.

Keep Loopability In Mind

Instagram videos will replay automatically until the user scrolls past them. Many businesses will take advantage of this factor by creating short, loopable content that can appear as a single continuous video. People are more likely to watch the video several times in this case, which is more likely to make an impression on your audience.

Ensure The Ad Blends In With Organic Content

The best Instagram ads are able to blend in with everything else shared on the platform. This means your Instagram video ads will need to be scripted and filmed differently than an ad you might create for Facebook or YouTube. Your target audience should be able to scroll through their feed without noticing your video is a paid advertisement.

2. Form Brand Guidelines For Cohesive Content

It’s essential that your Instagram video ads are consistent with your brand. This can be difficult when your team consists of several people whose job is to create social media and website content. To keep your look cohesive, develop a brand guideline that consists of the following:

Fonts

Your fonts should be the same across all social media platforms, website content, and printed documents. Most brand guidelines list a font that should be used for all headers and one for all content, but more variations can be added if needed.

Color Schemes

A brand guideline should also declare your color scheme. More than just a general color choice, the guide should specify Pantone color numbers. This ensures that the color scheme used is always precise and that your team isn’t just eyeballing it. Over time you’ll want your audience to recognize your brand just by the use of font and colors.

Video And Image Style

While the goal of your image or video advertisement will always be different, their style should be consistent. This can be easier to do with the photos you share as filters help to add a sense of cohesiveness. Unless you have a professional videographer on your team, forming a specific video style for your brand can be more difficult. Some companies will use tricks to keep things consistent such as backdrops, music, and camera angles to ensure they stand out from others on Instagram.

3. Limit Distractions

When you only have a few seconds to capture your audience’s attention, it’s essential to limit distractions. This applies to both Instagram stories videos as well as in-feed videos, as you want your call to action to be clear. Here are a few things you should avoid:

• Too much onscreen text
• Too many hashtags
• Long video descriptions
• Captions that take over the video
• Poor video quality
• Blurry thumbnail
• A lengthy script
• Using the wrong dimensions

4. Use All Of Instagram’s Video Campaign Options

While boosting the Instagram videos you post to your feed is a great way to share your content, be sure to take advantage of all of the platforms advertising options. This is the best way to make the most of your ad and spread brand awareness. Instagram stories videos have significantly increased in popularity since they’ve added a number of features that are perfect for marketing purposes. Here are some Instagram stories features that you might find useful:

Adding Shoppable Tags

The shoppable tag Instagram feature adds a small shopping bag icon to your story that allows your audience to buy a product with just a click of a button. The icon can link to details about the product or will enable them to purchase it with only a few clicks.

Carousel Ads

Instead of posting a single image or video to your Instagram story, carousel ads allow you to add up to three. Viewers swipe through them in a specific order, so they allow you to put several products on display or tell a story.

Questions Stickers

If you’re looking to connect with your Instagram followers, questions stickers allow you to ask them anything. Viewers can respond to the question in their own Instagram stories video, which will display your original question for context.

5. Stick To The Basics

When it comes to creating a more impressionable Instagram video ad campaign, it’s important not to forget the basics. Regardless of whether you choose to promote your content in Instagram feeds or stories, there are a few general tips to follow:

• Do hashtag research
• Use keywords in your description
• Have a clear call to action
• Caption your videos
• Choose an eye-catching thumbnail
• Take quality video

The longer someone spends watching your video, the larger the impression it will leave on them. Your video ad campaign should be creative and captivating so that over time your audience will be more likely to recognize your brand’s content, start following you, and ultimately become familiar with your products or services. Gaining their trust and keeping them entertained is the fastest way to turn followers into customers.