The 5 Video Marketing Trends You Need to Crush It
By Stanley Meytin
If you’ve recently stepped out from under a rock, listen here, video marketing is EVERYWHERE. To stand out in the noise of video marketing, you must not be on pace with the trends, but ahead of them. In this article, we are going to give insight on you what you MUST know to crush it, and what video marketing skills you’ll NEED to master next year.
Live Videos
More and more platforms are adding the ability to broadcast live to your audience. Facebook, YouTube, Instagram, and Snapchat are just the major players in a vast sea of live video content.
In a recent study, 82% of consumers preferred live videos over pre-produced forms of social posts. Audiences feel a more personal connection with a live video because it is like they are being acknowledged directly.
80% of people would rather watch a live video than read a blog and 40% of consumers state that they are more likely to purchase a product from this type of content on their mobile device.
Live video increases a brand’s authenticity, as seeing the people behind a brand brings that brand to life. Engagement is also higher on live content compared to pre-recorded, and the most clever live-streamers find ways to mention the live engagement during the broadcast.
So say goodbye to editing. If you are hesitant about going live, do not fret. Going live does not mean going in without a plan.
Square Video Format/Letterboxing
Another video marketing trend picking up speed is flipping horizontal displays to vertical ones.
For those aforementioned rock dwellers, Instagram’s newly released IGTV allows users to watch their content full-screen vertically, instead of horizontally – as on YouTube.
Facebook spices it up a with letterboxing, essentially a caption aid to the video, for the 85% of people that watch without sound.
Mobilized Video Content
Our culture is more on-the-go now than ever. This includes the consummation of our digital content.
82% of Twitter users access the network on the mobile platform compared to only 39% who Tweet on a desktop.
LinkedIn has begun to make videos catered towards mobile users.
Instagram & YouTube’s vertical video initiatives tell us that this trend is here to stay, as these platforms have traditionally set the video consumption standard.
It Only Makes Sense…
Ask yourself where and when you are using these platforms? For us, it is often traveling to work, looking something up at dinner with friends, or sitting in a long car ride.
I don’t know about you, but my WiFi dependent laptop is not usually helpful in these moments.
Bite-sized video marketing content is dominating – take note.
Promotional Ads
You can find video ads in Instagram’s feed, transitions between Instagram stories, transitions between Snapchat stories, Facebook homepage, Facebook’s sidebar, YouTube videos, News Videos, the borders of almost every website out there.
Paid advertisements are a vital part of any branded content strategy.
Promotional videos are taking over the digital world and their biggest mark can be seen on social media. Social media advertising revenue is forecast at $51.3 billion USD for 2018. That’s $17.24 per user and that number is set to grow 10.5 percent annually.
Native Video Production/Support
It is cheaper and easier than ever to make your own video marketing content. Smartphones that are practically attached to our bodies – not to mention the user-friendly programs and educational videos on how to produce and edit content – make producing video on-the-go a breeze.
Due to better engagement statistics, LinkedIn is developing a feature to allow the direct posting of videos rather than posting on YouTube and linking the content. It is more likely for people to click on a link that is using that direct platform rather than outsourcing to another website. This doesn’t come as a surprise since their algorithm already boosts content that keeps you on their page.
Our Predictions
- 360 Degree Videos/ Virtual Reality
Travel/tourism companies, fashion websites, home decor companies, makeup brands. Literally, any website selling a 3D product or experience can make leaps in engaging their audiences using VR and AR.
- Smart Speakers
Using smart speakers to publish audio content/ads is an area that is underutilized, though we predict this will come to fruition in the near future.
- Chatbots
More and more companies are creating their own online chatbot to expedite the sales process. This is a lot easier than it seems and minimizes frustrations on both the company and consumer end. Customizing chatbots to reference video content on your page is an excellent way to improve your customer’s journey.
Conclusion
Trends in the digital marketing world are changing at a rapid pace. It is important to be active instead of reactive in order to predict and adapt to these inevitable changes. Make sure to always have a production team on call to get ahead – especially you, rock dwellers.
Reading Time: 4 minutes
By Stanley Meytin
If you’ve recently stepped out from under a rock, listen here, video marketing is EVERYWHERE. To stand out in the noise of video marketing, you must not be on pace with the trends, but ahead of them. In this article, we are going to give insight on you what you MUST know to crush it, and what video marketing skills you’ll NEED to master next year.
Live Videos
More and more platforms are adding the ability to broadcast live to your audience. Facebook, YouTube, Instagram, and Snapchat are just the major players in a vast sea of live video content.
In a recent study, 82% of consumers preferred live videos over pre-produced forms of social posts. Audiences feel a more personal connection with a live video because it is like they are being acknowledged directly.
80% of people would rather watch a live video than read a blog and 40% of consumers state that they are more likely to purchase a product from this type of content on their mobile device.
Live video increases a brand’s authenticity, as seeing the people behind a brand brings that brand to life. Engagement is also higher on live content compared to pre-recorded, and the most clever live-streamers find ways to mention the live engagement during the broadcast.
So say goodbye to editing. If you are hesitant about going live, do not fret. Going live does not mean going in without a plan.
Square Video Format/Letterboxing
Another video marketing trend picking up speed is flipping horizontal displays to vertical ones.
For those aforementioned rock dwellers, Instagram’s newly released IGTV allows users to watch their content full-screen vertically, instead of horizontally – as on YouTube.
Facebook spices it up a with letterboxing, essentially a caption aid to the video, for the 85% of people that watch without sound.
Mobilized Video Content
Our culture is more on-the-go now than ever. This includes the consummation of our digital content.
82% of Twitter users access the network on the mobile platform compared to only 39% who Tweet on a desktop.
LinkedIn has begun to make videos catered towards mobile users.
Instagram & YouTube’s vertical video initiatives tell us that this trend is here to stay, as these platforms have traditionally set the video consumption standard.
It Only Makes Sense…
Ask yourself where and when you are using these platforms? For us, it is often traveling to work, looking something up at dinner with friends, or sitting in a long car ride.
I don’t know about you, but my WiFi dependent laptop is not usually helpful in these moments.
Bite-sized video marketing content is dominating – take note.
Promotional Ads
You can find video ads in Instagram’s feed, transitions between Instagram stories, transitions between Snapchat stories, Facebook homepage, Facebook’s sidebar, YouTube videos, News Videos, the borders of almost every website out there.
Paid advertisements are a vital part of any branded content strategy.
Promotional videos are taking over the digital world and their biggest mark can be seen on social media. Social media advertising revenue is forecast at $51.3 billion USD for 2018. That’s $17.24 per user and that number is set to grow 10.5 percent annually.
Native Video Production/Support
It is cheaper and easier than ever to make your own video marketing content. Smartphones that are practically attached to our bodies – not to mention the user-friendly programs and educational videos on how to produce and edit content – make producing video on-the-go a breeze.
Due to better engagement statistics, LinkedIn is developing a feature to allow the direct posting of videos rather than posting on YouTube and linking the content. It is more likely for people to click on a link that is using that direct platform rather than outsourcing to another website. This doesn’t come as a surprise since their algorithm already boosts content that keeps you on their page.
Our Predictions
- 360 Degree Videos/ Virtual Reality
Travel/tourism companies, fashion websites, home decor companies, makeup brands. Literally, any website selling a 3D product or experience can make leaps in engaging their audiences using VR and AR.
- Smart Speakers
Using smart speakers to publish audio content/ads is an area that is underutilized, though we predict this will come to fruition in the near future.
- Chatbots
More and more companies are creating their own online chatbot to expedite the sales process. This is a lot easier than it seems and minimizes frustrations on both the company and consumer end. Customizing chatbots to reference video content on your page is an excellent way to improve your customer’s journey.
Conclusion
Trends in the digital marketing world are changing at a rapid pace. It is important to be active instead of reactive in order to predict and adapt to these inevitable changes. Make sure to always have a production team on call to get ahead – especially you, rock dwellers.
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