5 Ways Video Boosts Your Corporate Social Responsibility Efforts
By Stanley Meytin
Corporate Social Responsibility Videos
Corporate social responsibility efforts are a vital component of your company’s culture. But, few companies are leveraging video as a platform to share and spread their social responsibility efforts. Here are five ways implementing corporate video will significantly improve your CSR strategy.
1. Seeing is believing
We won’t name names, but we’ve seen our fair share of executives tout their social responsibility efforts in their quarterly speeches. After some digging, the only tangible evidence of those efforts was a single page on their website. Are those executives lying? Probably not, or at least we hope not. But the doubt still lingers. Are they really giving back to their community?
Video content leaves no room for doubt. To be more specific, live-action video content leaves no room for doubt. Film your team members as they volunteer in the community, or capture the results of your giving back in the form of testimonials. However you decide to share your CSR efforts through video, you’ll end up with indisputable proof that you are actively giving back.
2. Capture emotion in a way that no other medium can replicate
Doing the right thing feels good. When your team’s acting responsibly, they’re enjoying themselves and feeling a sense of fulfillment. Not even the best writers can describe the look on someone’s face after they’ve made someone else smile. Capturing those emotions can have a huge impact both internally and externally.
Internally you’ll drive effort amongst employees. After all, who doesn’t want to feel fulfilled? Externally, viewers will see that your efforts are genuine, that they’re not just another task on your to-do list, but instead an authentic desire to run a business ethically.
3. Versatility
Corporate social responsibility is a broad term. Social responsibility within a department can mean something different, let alone an entire corporation. With a single day of shooting, you can capture all of the measures you take to be socially responsible. Then in post-production, you can edit your footage for internal use, for external use, and for use across multiple video platforms. For example, Instagram limits videos to 1 minute. But, YouTube and Facebook have extended video runtime limits.
4. Precise metrics
Social Responsibility isn’t a direct driver of profit, as is often the case it’s a drain on profit. But as a responsible business, you wouldn’t have it any other way. See just how much your customer base values your efforts by utilizing metrics like play rate, watch time and audience retention. Perhaps your audience emphasizes your environmental protection efforts but doesn’t give a hoot about your office ethics. A video highlighting all of your social responsibility efforts will help uncover these trends.
5. Live video!
We saved the best for last. Live streaming is the most engaging form of video content currently available. Stream your charitable efforts on Facebook Live and have your audience engage right then and there. You can even add a donate button directly on your Facebook Live stream!
Reading Time: 2 minutes
By Stanley Meytin
Corporate Social Responsibility Videos
Corporate social responsibility efforts are a vital component of your company’s culture. But, few companies are leveraging video as a platform to share and spread their social responsibility efforts. Here are five ways implementing corporate video will significantly improve your CSR strategy.
1. Seeing is believing
We won’t name names, but we’ve seen our fair share of executives tout their social responsibility efforts in their quarterly speeches. After some digging, the only tangible evidence of those efforts was a single page on their website. Are those executives lying? Probably not, or at least we hope not. But the doubt still lingers. Are they really giving back to their community?
Video content leaves no room for doubt. To be more specific, live-action video content leaves no room for doubt. Film your team members as they volunteer in the community, or capture the results of your giving back in the form of testimonials. However you decide to share your CSR efforts through video, you’ll end up with indisputable proof that you are actively giving back.
2. Capture emotion in a way that no other medium can replicate
Doing the right thing feels good. When your team’s acting responsibly, they’re enjoying themselves and feeling a sense of fulfillment. Not even the best writers can describe the look on someone’s face after they’ve made someone else smile. Capturing those emotions can have a huge impact both internally and externally.
Internally you’ll drive effort amongst employees. After all, who doesn’t want to feel fulfilled? Externally, viewers will see that your efforts are genuine, that they’re not just another task on your to-do list, but instead an authentic desire to run a business ethically.
3. Versatility
Corporate social responsibility is a broad term. Social responsibility within a department can mean something different, let alone an entire corporation. With a single day of shooting, you can capture all of the measures you take to be socially responsible. Then in post-production, you can edit your footage for internal use, for external use, and for use across multiple video platforms. For example, Instagram limits videos to 1 minute. But, YouTube and Facebook have extended video runtime limits.
4. Precise metrics
Social Responsibility isn’t a direct driver of profit, as is often the case it’s a drain on profit. But as a responsible business, you wouldn’t have it any other way. See just how much your customer base values your efforts by utilizing metrics like play rate, watch time and audience retention. Perhaps your audience emphasizes your environmental protection efforts but doesn’t give a hoot about your office ethics. A video highlighting all of your social responsibility efforts will help uncover these trends.
5. Live video!
We saved the best for last. Live streaming is the most engaging form of video content currently available. Stream your charitable efforts on Facebook Live and have your audience engage right then and there. You can even add a donate button directly on your Facebook Live stream!
What story would you like to share?
Whether you want to launch an idea, spark a movement or simply get people talking about what you do, you have one shot
at delivering your message in a way that matters. Let’s make sure you do it right.
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