6 Ways To Improve Your Brand’s YouTube Strategy With Content That Drives Action
By Stanley Meytin
YouTube Brand Strategy
Despite social media platforms like Snapchat and Instagram offering other ways for brands to experiment with video marketing, YouTube remains the most popular visual content platform. Viewer engagement continues to rise with over five billion YouTube videos played each day, which can be incredibly beneficial for you and your business. These days, you don’t need to go viral to get the attention of your target audience. With these tips, learn how you can improve your brand’s YouTube strategy so that you drive more buyers to your website.
Create How-To Videos
One of the most common searches on YouTube is for how-to videos. People are always looking for clips where they can learn how to use products, understand how to perform specific tasks, see how to fix things, and discover how to make something. All you need to do is figure out how your products can fit in with this kind of content. The more creative you are, the more attention your video will get.
Allow Viewers Behind The Scenes
People love to get a peek at what goes on behind the scenes of the brands they love. They want to see how your products are made, get to know the minds behind them, learn what makes your company so unique, and get the scoop on any open positions with your organization. Show them why they should choose you over your competitors by making them feel like they’re part of the team. This can be done by creating a video that follows around an employee for a day, shows off the manufacturing process, provides a glimpse of a special event, and so much more.
Tell Quick Stories
Another way to connect with your audience is to tell them a quick yet memorable story. By appealing to their emotions, they’ll feel a connection to your brand that, over time, will turn them into a life-long customer. These videos can tell the story behind your brand, offer brief tips relating to your product, or share content related to your brand’s views on important issues.
Give Your YouTube Strategy A Personality
The tone for your YouTube channel should be in line with your brand, but it should also have a personality of its own. People look to videos for more than just information but inspiration and entertainment as well. Interacting with your followers both in your videos and in the comments section builds a sense of community, and will get them more involved in your brand’s social activity. Consistency is key.
Improve Your Customer Service
If your customer service team deals with several common issues buyers are having, then this should be the subject of one of your videos. Most likely it can be repurposed from written content you’ve already created for your website, but some people prefer a visual explanation. Not only will this improve your customer service, but your customers will be glad that they don’t have to sit on hold waiting for a representative to assist them.
Collect Customer Reviews
Trade shows and conferences are an excellent location for catching current client and customer reviews on video. You can also entice shoppers to send you their home videos by offering them a discount or the chance to win a prize. It’s also a good idea to look into collaborating with those in the YouTube business as influencers. By hiring them to review your products, you’ll get a video shared on their channel as well as yours, hopefully increasing your brand’s reach.
Now that you know how to improve your brand’s YouTube strategy, it’s time to start filming! True Film Productions can help you figure out how to reach your audience and create unique videos that tell a story in your voice. Contact us today to learn about what we can do to improve your visual content and get your YouTube channel up to speed.
Reading Time: 3 minutes
By Stanley Meytin
YouTube Brand Strategy
Despite social media platforms like Snapchat and Instagram offering other ways for brands to experiment with video marketing, YouTube remains the most popular visual content platform. Viewer engagement continues to rise with over five billion YouTube videos played each day, which can be incredibly beneficial for you and your business. These days, you don’t need to go viral to get the attention of your target audience. With these tips, learn how you can improve your brand’s YouTube strategy so that you drive more buyers to your website.
Create How-To Videos
One of the most common searches on YouTube is for how-to videos. People are always looking for clips where they can learn how to use products, understand how to perform specific tasks, see how to fix things, and discover how to make something. All you need to do is figure out how your products can fit in with this kind of content. The more creative you are, the more attention your video will get.
Allow Viewers Behind The Scenes
People love to get a peek at what goes on behind the scenes of the brands they love. They want to see how your products are made, get to know the minds behind them, learn what makes your company so unique, and get the scoop on any open positions with your organization. Show them why they should choose you over your competitors by making them feel like they’re part of the team. This can be done by creating a video that follows around an employee for a day, shows off the manufacturing process, provides a glimpse of a special event, and so much more.
Tell Quick Stories
Another way to connect with your audience is to tell them a quick yet memorable story. By appealing to their emotions, they’ll feel a connection to your brand that, over time, will turn them into a life-long customer. These videos can tell the story behind your brand, offer brief tips relating to your product, or share content related to your brand’s views on important issues.
Give Your YouTube Strategy A Personality
The tone for your YouTube channel should be in line with your brand, but it should also have a personality of its own. People look to videos for more than just information but inspiration and entertainment as well. Interacting with your followers both in your videos and in the comments section builds a sense of community, and will get them more involved in your brand’s social activity. Consistency is key.
Improve Your Customer Service
If your customer service team deals with several common issues buyers are having, then this should be the subject of one of your videos. Most likely it can be repurposed from written content you’ve already created for your website, but some people prefer a visual explanation. Not only will this improve your customer service, but your customers will be glad that they don’t have to sit on hold waiting for a representative to assist them.
Collect Customer Reviews
Trade shows and conferences are an excellent location for catching current client and customer reviews on video. You can also entice shoppers to send you their home videos by offering them a discount or the chance to win a prize. It’s also a good idea to look into collaborating with those in the YouTube business as influencers. By hiring them to review your products, you’ll get a video shared on their channel as well as yours, hopefully increasing your brand’s reach.
Now that you know how to improve your brand’s YouTube strategy, it’s time to start filming! True Film Productions can help you figure out how to reach your audience and create unique videos that tell a story in your voice. Contact us today to learn about what we can do to improve your visual content and get your YouTube channel up to speed.
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