7 Futuristic CES Videos To Inspire Your Event Marketing
By Stanley Meytin
The future has come to CES. From flying cars to robot companions, companies are coming out with some of the wildest prototypes, bringing science fiction concepts to our everyday lives. Even better, the smartest brands are using event marketing videos to spread awareness about these products and elevate their brand status.
Videos are the best way to get people attending the event excited about a new product or idea, while also enabling non-conference attendees to feel equally as excited and involved from home. After a trade show like CES, brands can use and reuse their video content for marketing purposes on social media and beyond. It’s cost-efficient and a marketing secret that works wonders.
Today, we’re taking you through 7 of the coolest products from CES and how these companies have used video to optimize their event marketing.
1. Uber’s Air Taxi
Have you ever been stuck in traffic, wishing you could just hit a button and make your car fly above everyone (while you stick your tongue out and laugh at the people still in traffic)? Hyundai and Uber have paired up to make these dreams come true with the first almost-real prototype for a flying taxi.
Hyundai has been planning out the prototype for this semi-autonomous flying car, which looks like a mix of an automobile and a helicopter. It should fit about 5 passengers with an 180mph cruising speed, a 60mi range, 8 electric-powered rotors (like a chopper), and a cruising altitude of 1000-2000 feet above the ground.
Although they haven’t conducted test flights or figured out the cost and logistics, they’re working diligently to get this Hyundai flying taxi as a part of Uber’s network of cars.
How Uber uses event marketing video
Leverage consumer-generated content from the conference.
There are a lot of different videos circulating on social media showcasing the Uber and Hyundai’s Air Taxi since the launch at CES… and that’s exactly what the companies were hoping for. Their huge taxi physically dominated the space, which got a lot of people to raise their phones and take videos of the massive structure.
As you can see in the video below, there was a swarm of people around the air taxi. When people are excited about your new product, they’re going to take pictures and videos to show their friends (and boast that they were one of the first people to see this new product).
So use these viewers and their content to your advantage. Get people to tag your business, so you can use and reuse the content for your marketing moving forward.
User generated content is highly effective, especially for social media, and costs you almost nothing.
2. Samsung’s Kitchen Robot
A popular theme for CES this year was robots that make your life easier and streamlined. One such product is Samsung’s Bot Chef, which helps you accomplish basic tasks in the kitchen, like chopping and seasoning. It can even go into your cabinet to get the items it needs, and its sensors and grips are sensitive enough to differentiate between picking up and squeezing/shaking a bottle.
Although it’s still a new concept, Samsung expects to bring this collaborative robot to life in the near future. It might be found in domestic kitchens, but this hyper-smart AI robot could also be useful for industrial applications.
How Samsung uses event marketing video
Make your viewer feel like they were at the event.
What we love about this video is that it’s a how-to video with the “live event” vibe. As you watch this video, you feel like you’re part of the audience watching a live demonstration at CES. You can hear the announcer discussing the product as it moves, and we see other CES participants taking photos and videos too.
Video is one of the best ways to make your community wider and more engaged. With videos that show the event in-action, your audience will never feel left out. Building this kind of network is what spurs brand fans and loyalty.
3. Samsung’s Ballie
Another little robot that we’re obsessed with, again by Samsung, is the Ballie prototype. It’s a ball that rolls around, providing personalized care for any and all needs in your home.
This little BB-8 can do everything from open your blinds to activate smart devices to play with your dog to clean up a mess. You don’t even have to ask it; it will just sense what you need and activate the right devices. Essentially, it can scan the room with cameras and activate devices in the home connected to the Internet of Things.
How they use event marketing video
Create a lifestyle video that tells a story.
This video has become one of the most popular coming out of CES, because it’s so well done. The video played at CES, and they’ve also been using it post-conference to spread the word about Ballie even further.
What works so well about this video is that it tells you a story from morning to nap time. It shows Ballie waking you up, helping you get ready, and taking care of your house (even while you’re gone). This video puts the product right into the user’s life, which makes people envision using the product—and eager to try it out themselves.
With a product that hasn’t even been created yet, utilizing lifestyle videos can stimulate an emotional response of such excitement that the product might get more funding or a push to the front of the production line.
4. Mercedes AVR Car
CES had an exclusive peek at Mercedes-Benz vision AVTR, a sleek car inspired by the Avatar movies. This concept car was designed with the help of James Cameron, the director of Avatar. It has stunning design, futuristic tech, lots of entertainment, and it makes you feel like you’re driving right into the Avatar world. Mercedes-Benz’s goal was to make their car like the banshees in the movie, where the rider physically connects and merges with the technology.
Some of the car’s cool features:
- “Bionic flaps” that look like scales to bring the car to life (and potentially communicate with people outside the car)
- Spherical wheels that can rotate, so the car can move sideways or diagonally
- No steering wheel (since the car would be autonomous)
- A center console that vibrates in alignment with your heart rate and breathing (so man and machine can merge)
- Family features, like child-friendly AR and learning games
- Sustainability, powered by grapheme-based organic battery cells
Don’t get too excited about this car just yet, though. It’s simply a concept car to look forward into the potential of the future.
We’ve got two videos for you about the AVTR car.
How Mercedes uses event marketing video
Put your product front and center.
This first video is what we refer to as the “aspirational lifestyle” video. It’s not really a lifestyle video, but they’re telling a micro-story that makes you aspire to live that lifestyle.
It stirs up an emotional response that gets people excited about what the future could look like. And now they’ll associate those feelings of excitement for the future with the Mercedes brand.
Also, if you have a really cool product like this, sometimes it works really well to just show off the product itself. This was effective to show at the event, so people could better understand the unique features and design of this concept car.
Show the product in its natural habitat.
Know how we saw Ballie in its natural habitat? Now we’re seeing the Mercedes AVR Car in its natural habitat- on the road, showing off all its futuristic features.
As if the car itself wasn’t cool enough, now we get to see how cool it looks on the road. This demonstration worked to generate interest at the event, but it also pairs well with their formal product video to show how this product looks and feels in an authentic, “out of studio” way.
5. Juno
This “microwave for cooling” can rapidly chill wine, beer, coffee, and any other liquids you want cool in mere minutes.
The Juno has been generating interest and capital on Indiegogo for their product, and they came to CES to give people a firsthand look at how “cool” this product really is (and to see if they can get more funding).
How Juno uses event marketing video
Tell us what your product does and why it’s so awesome.
We really love the product video that Juno is using for their marketing. It demonstrates how sleek the product is, while the CEO talks about what makes Juno so much better than using a fridge or freezer for your liquids.
This video combines different types of video styles into one: a research and development launch video, a product how-to, a video of the CEO, and a lifestyle video. It even has a call to action at the end asking for help to bring it to production.
If you have a unique product, creating an in-depth product video is one of the strongest ways to educate and spread awareness about your new invention.
6. Klipsch and McLaren The Speed of Sound
Klipsch headphones and McLaren Automotive have partnered up to bring The Speed of Sound to Formula One and beyond. At CES 2020, they announced their new headphone products, like their McLaren edition earphones, over-ear active noise canceling headphones, T-5 sport true wireless earphones, charging flight case, and more. Just like the McLaren cars, these headphones are “forged with premium materials and advanced technology for the ultimate in fidelity, fit, and finish.”
How they use event marketing video
Use quality testimonials + share the brand.
This video is a “day one recap” of the first day at CES. We love that we have someone from McLaren who’s telling us about the benefits of the products, but there’s also a F1 driver who’s giving his own testimonial about why these products work so well.
Even more than the product and testimonials, we love how the brand representatives give us insight into how the founding and mission of both companies make them a good cultural fit. We can understand where and why the partnership began, and it helps create a stronger relationship between brand and viewer.
Show the behind the scenes.
In this second video, we get the “behind the scenes” of the making of the Klipsch and McLaren booth. Consumers love this kind of exclusive content that shows how organizations get ready for an event (and how many times they move the car an inch here and there to get it perfectly in the spot).
What we especially love about this video is that it reiterates the message from the first video. We’re getting a sneak peek into the brand and the booth, which shows a level of transparency and authenticity that both brands pride themselves on.
View this post on InstagramVroom, vroom…. Here we come #CES2020 ???? @mclaren #klipsch #mclaren #speedofsound
A post shared by Klipsch® Audio (@klipschaudio) on
7. The Climate 360 Smart Bed by Sleep Number
“Every other bed in the world just became obsolete.” Although Sleep Number has been making great beds for a while, they’ve just upped their game with the smartest bed on the market.
Their advanced temperature technology creates the ideal microclimate for each person’s preferences. It can also read your body in real time to adjust the bed to keep you comfortable while you sleep.
It’s also a “smart” bed that measures heart rate, breathing, and movements. You get personalized insights into your sleep patterns with a SleepIQ wellness report that can help you deeply understand what your body needs to sleep more effectively.
How Climate 360 uses event marketing video
Show how you solve their pain point.
Products that sell are those that solve their customer’s pain point. Videos are the best way to demonstrate how a product’s features can make a difference in the customer’s life.
This video emphasizes the features of the product as well as why these features are so important. They tell us why the temperature features matter and how a SleepIQ report can revolutionize your sleep.
Also, make the video loop-able for the event itself.
Pro-tip! This kind of video worked really well at the conference itself, because it doesn’t need to be watched front-to-back. It can be playing on a loop at the Sleep Number booth, and you still get a good idea of all of the unique features as it’s continuously rolling.
Videos for Event Marketing
CES is giving us the future of tech, and video is our window into the future of marketing. From showing videos at a conference booth to reusing video from the conference on social media and marketing campaigns post-event, videos are the best way to connect with and engage your event audience. Hands down.
True Film Production has discovered, through years of experience and trial-and-error, that event marketing is one of the best ways to share your product, tell a story, and present an authentic brand experience to your audience.
So what are you waiting for? Try out video event marketing for yourself.
Reach out to our team to chat about your upcoming events and how you can use video to take your marketing to the next level.
Reading Time: 10 minutes
By Stanley Meytin
The future has come to CES. From flying cars to robot companions, companies are coming out with some of the wildest prototypes, bringing science fiction concepts to our everyday lives. Even better, the smartest brands are using event marketing videos to spread awareness about these products and elevate their brand status.
Videos are the best way to get people attending the event excited about a new product or idea, while also enabling non-conference attendees to feel equally as excited and involved from home. After a trade show like CES, brands can use and reuse their video content for marketing purposes on social media and beyond. It’s cost-efficient and a marketing secret that works wonders.
Today, we’re taking you through 7 of the coolest products from CES and how these companies have used video to optimize their event marketing.
1. Uber’s Air Taxi
Have you ever been stuck in traffic, wishing you could just hit a button and make your car fly above everyone (while you stick your tongue out and laugh at the people still in traffic)? Hyundai and Uber have paired up to make these dreams come true with the first almost-real prototype for a flying taxi.
Hyundai has been planning out the prototype for this semi-autonomous flying car, which looks like a mix of an automobile and a helicopter. It should fit about 5 passengers with an 180mph cruising speed, a 60mi range, 8 electric-powered rotors (like a chopper), and a cruising altitude of 1000-2000 feet above the ground.
Although they haven’t conducted test flights or figured out the cost and logistics, they’re working diligently to get this Hyundai flying taxi as a part of Uber’s network of cars.
How Uber uses event marketing video
Leverage consumer-generated content from the conference.
There are a lot of different videos circulating on social media showcasing the Uber and Hyundai’s Air Taxi since the launch at CES… and that’s exactly what the companies were hoping for. Their huge taxi physically dominated the space, which got a lot of people to raise their phones and take videos of the massive structure.
As you can see in the video below, there was a swarm of people around the air taxi. When people are excited about your new product, they’re going to take pictures and videos to show their friends (and boast that they were one of the first people to see this new product).
So use these viewers and their content to your advantage. Get people to tag your business, so you can use and reuse the content for your marketing moving forward.
User generated content is highly effective, especially for social media, and costs you almost nothing.
2. Samsung’s Kitchen Robot
A popular theme for CES this year was robots that make your life easier and streamlined. One such product is Samsung’s Bot Chef, which helps you accomplish basic tasks in the kitchen, like chopping and seasoning. It can even go into your cabinet to get the items it needs, and its sensors and grips are sensitive enough to differentiate between picking up and squeezing/shaking a bottle.
Although it’s still a new concept, Samsung expects to bring this collaborative robot to life in the near future. It might be found in domestic kitchens, but this hyper-smart AI robot could also be useful for industrial applications.
How Samsung uses event marketing video
Make your viewer feel like they were at the event.
What we love about this video is that it’s a how-to video with the “live event” vibe. As you watch this video, you feel like you’re part of the audience watching a live demonstration at CES. You can hear the announcer discussing the product as it moves, and we see other CES participants taking photos and videos too.
Video is one of the best ways to make your community wider and more engaged. With videos that show the event in-action, your audience will never feel left out. Building this kind of network is what spurs brand fans and loyalty.
3. Samsung’s Ballie
Another little robot that we’re obsessed with, again by Samsung, is the Ballie prototype. It’s a ball that rolls around, providing personalized care for any and all needs in your home.
This little BB-8 can do everything from open your blinds to activate smart devices to play with your dog to clean up a mess. You don’t even have to ask it; it will just sense what you need and activate the right devices. Essentially, it can scan the room with cameras and activate devices in the home connected to the Internet of Things.
How they use event marketing video
Create a lifestyle video that tells a story.
This video has become one of the most popular coming out of CES, because it’s so well done. The video played at CES, and they’ve also been using it post-conference to spread the word about Ballie even further.
What works so well about this video is that it tells you a story from morning to nap time. It shows Ballie waking you up, helping you get ready, and taking care of your house (even while you’re gone). This video puts the product right into the user’s life, which makes people envision using the product—and eager to try it out themselves.
With a product that hasn’t even been created yet, utilizing lifestyle videos can stimulate an emotional response of such excitement that the product might get more funding or a push to the front of the production line.
4. Mercedes AVR Car
CES had an exclusive peek at Mercedes-Benz vision AVTR, a sleek car inspired by the Avatar movies. This concept car was designed with the help of James Cameron, the director of Avatar. It has stunning design, futuristic tech, lots of entertainment, and it makes you feel like you’re driving right into the Avatar world. Mercedes-Benz’s goal was to make their car like the banshees in the movie, where the rider physically connects and merges with the technology.
Some of the car’s cool features:
- “Bionic flaps” that look like scales to bring the car to life (and potentially communicate with people outside the car)
- Spherical wheels that can rotate, so the car can move sideways or diagonally
- No steering wheel (since the car would be autonomous)
- A center console that vibrates in alignment with your heart rate and breathing (so man and machine can merge)
- Family features, like child-friendly AR and learning games
- Sustainability, powered by grapheme-based organic battery cells
Don’t get too excited about this car just yet, though. It’s simply a concept car to look forward into the potential of the future.
We’ve got two videos for you about the AVTR car.
How Mercedes uses event marketing video
Put your product front and center.
This first video is what we refer to as the “aspirational lifestyle” video. It’s not really a lifestyle video, but they’re telling a micro-story that makes you aspire to live that lifestyle.
It stirs up an emotional response that gets people excited about what the future could look like. And now they’ll associate those feelings of excitement for the future with the Mercedes brand.
Also, if you have a really cool product like this, sometimes it works really well to just show off the product itself. This was effective to show at the event, so people could better understand the unique features and design of this concept car.
Show the product in its natural habitat.
Know how we saw Ballie in its natural habitat? Now we’re seeing the Mercedes AVR Car in its natural habitat- on the road, showing off all its futuristic features.
As if the car itself wasn’t cool enough, now we get to see how cool it looks on the road. This demonstration worked to generate interest at the event, but it also pairs well with their formal product video to show how this product looks and feels in an authentic, “out of studio” way.
5. Juno
This “microwave for cooling” can rapidly chill wine, beer, coffee, and any other liquids you want cool in mere minutes.
The Juno has been generating interest and capital on Indiegogo for their product, and they came to CES to give people a firsthand look at how “cool” this product really is (and to see if they can get more funding).
How Juno uses event marketing video
Tell us what your product does and why it’s so awesome.
We really love the product video that Juno is using for their marketing. It demonstrates how sleek the product is, while the CEO talks about what makes Juno so much better than using a fridge or freezer for your liquids.
This video combines different types of video styles into one: a research and development launch video, a product how-to, a video of the CEO, and a lifestyle video. It even has a call to action at the end asking for help to bring it to production.
If you have a unique product, creating an in-depth product video is one of the strongest ways to educate and spread awareness about your new invention.
6. Klipsch and McLaren The Speed of Sound
Klipsch headphones and McLaren Automotive have partnered up to bring The Speed of Sound to Formula One and beyond. At CES 2020, they announced their new headphone products, like their McLaren edition earphones, over-ear active noise canceling headphones, T-5 sport true wireless earphones, charging flight case, and more. Just like the McLaren cars, these headphones are “forged with premium materials and advanced technology for the ultimate in fidelity, fit, and finish.”
How they use event marketing video
Use quality testimonials + share the brand.
This video is a “day one recap” of the first day at CES. We love that we have someone from McLaren who’s telling us about the benefits of the products, but there’s also a F1 driver who’s giving his own testimonial about why these products work so well.
Even more than the product and testimonials, we love how the brand representatives give us insight into how the founding and mission of both companies make them a good cultural fit. We can understand where and why the partnership began, and it helps create a stronger relationship between brand and viewer.
Show the behind the scenes.
In this second video, we get the “behind the scenes” of the making of the Klipsch and McLaren booth. Consumers love this kind of exclusive content that shows how organizations get ready for an event (and how many times they move the car an inch here and there to get it perfectly in the spot).
What we especially love about this video is that it reiterates the message from the first video. We’re getting a sneak peek into the brand and the booth, which shows a level of transparency and authenticity that both brands pride themselves on.
View this post on InstagramVroom, vroom…. Here we come #CES2020 ???? @mclaren #klipsch #mclaren #speedofsound
A post shared by Klipsch® Audio (@klipschaudio) on
7. The Climate 360 Smart Bed by Sleep Number
“Every other bed in the world just became obsolete.” Although Sleep Number has been making great beds for a while, they’ve just upped their game with the smartest bed on the market.
Their advanced temperature technology creates the ideal microclimate for each person’s preferences. It can also read your body in real time to adjust the bed to keep you comfortable while you sleep.
It’s also a “smart” bed that measures heart rate, breathing, and movements. You get personalized insights into your sleep patterns with a SleepIQ wellness report that can help you deeply understand what your body needs to sleep more effectively.
How Climate 360 uses event marketing video
Show how you solve their pain point.
Products that sell are those that solve their customer’s pain point. Videos are the best way to demonstrate how a product’s features can make a difference in the customer’s life.
This video emphasizes the features of the product as well as why these features are so important. They tell us why the temperature features matter and how a SleepIQ report can revolutionize your sleep.
Also, make the video loop-able for the event itself.
Pro-tip! This kind of video worked really well at the conference itself, because it doesn’t need to be watched front-to-back. It can be playing on a loop at the Sleep Number booth, and you still get a good idea of all of the unique features as it’s continuously rolling.
Videos for Event Marketing
CES is giving us the future of tech, and video is our window into the future of marketing. From showing videos at a conference booth to reusing video from the conference on social media and marketing campaigns post-event, videos are the best way to connect with and engage your event audience. Hands down.
True Film Production has discovered, through years of experience and trial-and-error, that event marketing is one of the best ways to share your product, tell a story, and present an authentic brand experience to your audience.
So what are you waiting for? Try out video event marketing for yourself.
Reach out to our team to chat about your upcoming events and how you can use video to take your marketing to the next level.
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