Animated Video Production is Criminally Underrated

Animation gives you the power to take your content out of this world. Literally.

Your creativity has no bounds, but your budget’s probably limited. We can’t stop you from paying Elon Musk to take footage of Earth from his spacecraft. But if you can’t find a few million dollars in your budget for b-roll space footage, there’s always animation.

With animation, your marketing team can show off your shiny new product from a unique perspective and compellingly visualize your streamlined services and processes. Every business can utilize animation videos, and therein lies the beauty. Animated video is versatile. Nothing is too complicated or too tedious when you have a limitless color palette at your disposal.

Make the Complicated Simple

Processes and services that span the globe are complicated. High concept engineering is complicated. Customers want to know the ins-and-outs of what they’re buying, but don’t usually have the time or desire to get an engineering degree. Feed their hunger for knowledge with an animated explainer video. Explainer videos take complicated concepts and boil them down into easy to digest 2-5 minute videos.

Educate Effectively

You don’t necessarily have to commercialize your explainer videos. In fact, explainers are being used as teaching tools for new hires more commonly. Visuals are processed 60,000x faster than speech or text. With so much information out there and so little time, it makes sense that learning is becoming more visual.

Animated explainer videos are just the tip of the educational iceberg. Teachers have been using animation to teach students for ages, remember Schoolhouse Rock? Technology has exponentially progressed since Bill was sitting on Capitol Hill. Today you can create a 3D animation (not 2D like Schoolhouse Rock), in a week and for a reasonable price.

Turn Mundane into Engaging

I had no idea that a toilet is a sophisticated piece of engineering. Aside from the abundance of toilet jokes I possess in my arsenal, I don’t ever talk or think about toilets. They’re everyday objects that our brains have accepted as just being there (probably for the best). To buck the toilet trend, Niagara Conservation created this animated video about their new toilets. I’ve now watched another ten videos about how toilets work.

Animation can make any object, no matter how boring, into an engaging subject. All you need is a creative approach. I bet you didn’t wake up this morning eager to learn about the history of toilets. You’re welcome.

Stand Out, Be Bold

Live-video might be feasible for your project, but that doesn’t mean you should rule out animation. Take a look at your existing video and the video content of your competitors. Do you see a lot of the same colors, concepts, and settings? While you’re looking at a proven creative concept, you’re also looking at the safe option.  

Animated videos for businesses stand out. Animation is boundless in its creative capacity. It’s the bold option. You can opt for a vivid color palette or a unique perspective (like the inside of a toilet). With the right production team and a solid distribution strategy, you can be different and feel confident you’ll get results. Different is good, it’s fresh, and it’s not as large of a risk as most believe it to be.

Have Fun

Animated video content allows you to create a world of your own. In your world the Earth can revolve literally around your product, your service can exist on Mars, and your processes can be visualized as a whale floating through space. There’s no rule stopping you from having fun with your animated video.