Storytelling brings your brand to life and connects you to your audience in an emotional way. It’s important to utilize storytelling in your marketing strategy in order for your brand and product/services to leave a memorable impression.
When it comes to brand strategy, many business owners and marketing teams experience struggles, countless head-scratching moments, and woes over lost money. And that’s because they overlook one thing - their brand messaging.
It’s been said that humans have a six second attention span (less than that of a goldfish!), and ongoing research and developments in advertising seems to be proving that theory true.
Virtual reality has quickly become a common household accessory, and a lot of brands and social platforms are getting in on the action. But is VR the right marketing move for your business? Maybe… or maybe not.
How do you ensure your video communicates the value proposition that will engage your audience, promote your brand, and deliver on your content marketing goals?