Even though video has proven the highest response, engagement, and retention rates of all communication forms, most companies aren’t yet using video for their corporate events. If you make the shift to video, you’ll be at the forefront of the in-house communication revolution.
If you want to pack the most punch with your promotional efforts this year, this guide will show you 16 types of videos that marketers, event planners, sponsors, and exhibitors like yourselves can use to maximize the impact of your event marketing strategy.
Whether you’re in the initial development stages for an event or just announced an event, you’re looking at dozens of different variables to successfully execute it. Which is why we’ve put together this resource to help you along the way.
One of the most effective ways to increase your ROI and leverage the power of your social media video marketing plan is to repurpose event coverage and put its content to work in a series of engaging ways.
Learn how industry leaders shift to virtual events to avoid losing a captive audience. Then, get tips on how to create a remote conference. A great plan maximizes attendance, improves customer experience, and generates leads.