Case study

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Who are Viacord?

With over 350,000 cord blood and cord tissue units stored, ViaCord From Perkin Elmer is one of the leading cord blood banks in the world. Through collaborative research with Duke University, ViaCord released cord blood units for reinfusion in children with cerebral palsy, and the results were astonishing. In addition ViaCord developed a smart storage bag that equally distributes the storage of stem cells into 5 compartments to maximize the utility on a per need basis.

The Challenge

As part of a global initiative to promote cord blood banking, ViaCord partnered with True Film Production to help expand their digital presence and educate expecting parents on the benefits and healing power of stem cell infusion. The goal was to raise awareness and encourage parents to make a small investment that may lead to life altering possibilities for their newborns as well as their siblings.

STRATEGY

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RESULTS

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Staying true to our process we were able to exceed expectations and nail each project on the head.

SUMMARY

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