Establishing brand identity across multiple video platforms isn’t difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.
Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of video production simply because they assume it’s unattainable.
Business owners want to ensure their new staff members are properly trained and feel comfortable before taking on their responsibilities, but they can’t always take the time out of their day to run training programs. This concern has led to many corporations choosing to train their employees with interactive video technology instead.
While it’s not recommended to put off video production until the last minute, it’s still possible to get the results you’re looking for if you find yourself in a pinch. Meeting a tight deadline should never mean having to skimp on quality.
The retail industry is highly competitive these days, and it’s no longer enough only to have a quality product. Companies need a solid marketing strategy just to get some brand awareness, especially if they hope to get their products in retail stores, and video content has been found to be the most successful approach.
Years ago, it was easier to make a sale when you were more likely to get face time with the client. These days you’re more likely to communicate through email, making it more likely for your sales pitch to get lost in a potential client’s inbox. To prevent this, businesses are upgrading their sales strategy to incorporate a video presentation.
Going into pre-production and shooting with a plan already in place often dictates how you’ll actually capture the story your video will tell. Here are some considerations that will help you plan the distribution part of your video strategy.