May 22, 2019
Why You Need Video Brand Guidelines

Why You Need Video Brand Guidelines

Establishing brand identity across multiple video platforms isn’t difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.
May 17, 2019
What Statistics Can Tell Us About Video Strategy

What Statistics Can Tell Us About Video Strategy

Everybody’s using video to market, which is making marketing with video more difficult. Make it easier by starting with strategy instead of a creative idea.
May 2, 2019
Video Strategy: Getting Through to the Why

Video Strategy: Getting Through to the Why

You understand your customers’ pain points, but what are your own pain points when it comes to video marketing?
April 12, 2019
An Amateur’s Guide to Create a Promotional Video on a Tight Budget

An Amateur’s Guide to Create a Promotional Video on a Tight Budget

Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of video production simply because they assume it’s unattainable.
April 3, 2019

How Interactive Videos Used For Training Lead To More Effective Employees

Business owners want to ensure their new staff members are properly trained and feel comfortable before taking on their responsibilities, but they can’t always take the time out of their day to run training programs. This concern has led to many corporations choosing to train their employees with interactive video technology instead.
March 29, 2019

How To Successfully Achieve Last-Minute Quality Video Production

While it’s not recommended to put off video production until the last minute, it’s still possible to get the results you’re looking for if you find yourself in a pinch. Meeting a tight deadline should never mean having to skimp on quality.
March 27, 2019

How To Beat The Competition By Providing Retailers With Video Content

The retail industry is highly competitive these days, and it’s no longer enough only to have a quality product. Companies need a solid marketing strategy just to get some brand awareness, especially if they hope to get their products in retail stores, and video content has been found to be the most successful approach.
March 22, 2019

4 Ways To Take Your Sales Strategy To The Next Level With A Video Presentation

Years ago, it was easier to make a sale when you were more likely to get face time with the client. These days you’re more likely to communicate through email, making it more likely for your sales pitch to get lost in a potential client’s inbox. To prevent this, businesses are upgrading their sales strategy to incorporate a video presentation.
March 15, 2019

Your video is ready…now what?

Going into pre-production and shooting with a plan already in place often dictates how you’ll actually capture the story your video will tell. Here are some considerations that will help you plan the distribution part of your video strategy.
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