February 13, 2019

5 Tips For Building A More Impressionable Instagram Video Ad Campaign

Instagram is perfectly designed for sharing visual content across any device, making it the ideal platform for brands to create video ads for. With billions of daily users, an ad is guaranteed to find a large audience as long as the quality and hashtags are on point.
February 7, 2019

A Step By Step Guide To A/B Testing Your Video Ads

Online advertising can be difficult for some brands to grasp. Whether you need help understanding your target audience or what works on specific social media platforms, A/B testing all of your video ads is the best way to go about this.
January 30, 2019

5 Ways To Boost Transactions With A Video Sales Strategy

High-quality video content has quickly become the most influential media form on the internet, and businesses are jumping at the chance to use this platform to drive sales. Before you pick up the camera, however, it’s best to start off by planning a thorough sales strategy.
January 4, 2019

6 Ways To Improve Your Brand’s YouTube Strategy With Content That Drives Action

Despite social media platforms like Snapchat and Instagram offering other ways for brands to experiment with video marketing, YouTube remains the most popular visual content platform.
December 7, 2018

The Most Successful Live Streaming Shows and Why They Do Well

Live streaming helps you reach your audience in a new and authentic way. Grab your camera and start sharing your story with the world.
November 29, 2018

Five Tips for Creating an Effective Video Content Strategy for Your Next Conference

We’ve put together five tips to help you create a compelling video content strategy for your next conference or trade show so you can make the most of your time, efforts, and resources.
November 23, 2018

Content Strategy: Create Your Own Content Channel

At True Film Production, we recommend creating your content channel as part of your overall content strategy. Not only will it provide rewards and recognition for your employees, but it will also help build your presence online and in your market.
November 21, 2018

Your Team Is Your Company’s Competitive Advantage

Building a team that shares the values and core mission of your organization is the secret sauce to finding success. Your team is your brand, and if you do not have the right people you really have nothing.
November 6, 2018

Five Ways to Enhance Your Video Marketing Strategy

When you understand your audience, you can create a Video Marketing Strategy that speaks directly to them. It helps to have a specific customer in mind.
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