Establishing brand identity across multiple video platforms isn’t difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.
Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of video production simply because they assume it’s unattainable.
Business owners want to ensure their new staff members are properly trained and feel comfortable before taking on their responsibilities, but they can’t always take the time out of their day to run training programs. This concern has led to many corporations choosing to train their employees with interactive video technology instead.
While it’s not recommended to put off video production until the last minute, it’s still possible to get the results you’re looking for if you find yourself in a pinch. Meeting a tight deadline should never mean having to skimp on quality.