March 12, 2020

14 Essential Roles to Fill When Building Your Marketing Department

Marketing Department Roles Building a dedicated marketing team for your business will help bring your marketing efforts to the next level. When hiring for this department, […]
July 25, 2019

Emotional Appeal: Why Storytelling is Important for Local Businesses Too!

Local Business Storytelling Connecting with customers through storytelling can be incredibly powerful for brands, both big and small. Yet according to writer and strategist Francesca Nicasio, many […]
July 9, 2019

13 Common Hiring Mistakes and How to Avoid Them

Today’s Question: What is a common mistake companies make during the hiring process? What are some specific things they can do to correct or avoid this misstep? The […]
May 16, 2019

Take Control of Your Personal Brand’s Search Results

What is a simple, but effective way of taking control of search results for your name? These answers are provided by Young Entrepreneur Council (YEC), an […]
May 10, 2019

Improving Engagement: Nine Strategies For Customizing Your Presentation

The best presentations are those that connect to their audience, really pulling them in and getting them to invest in what you’re saying, whether that be […]
May 7, 2019

11 Onboarding Strategies to Help New Hires Feel Welcome

When you hire a new employee, their first month on the job often determines how well they will end up fitting in and succeeding at your […]
April 11, 2019

Improving Outreach Online: 12 Approaches Your Brand Can Use

While brands continue to tap into mediums like newspapers, billboards and magazines to share news and build recognition, outreach online remains vital for companies looking to establish what they stand for […]
April 11, 2019

Video Brand Identity: A Blueprint For Effective Marketing

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while […]
April 11, 2019

4 Factors That Inspire Raving Fans and Create Brand Ambassadors

Want to spark the power of word of mouth? Echo what Zappos, Nike and Southwest Airlines do. Great brands don’t chase customers, they invite a loyal […]
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