May 16, 2019

Take Control of Your Personal Brand’s Search Results

What is a simple, but effective way of taking control of search results for your name? These answers are provided by Young Entrepreneur Council (YEC), an […]
May 10, 2019

Improving Engagement: Nine Strategies For Customizing Your Presentation

The best presentations are those that connect to their audience, really pulling them in and getting them to invest in what you’re saying, whether that be […]
May 7, 2019

11 Onboarding Strategies to Help New Hires Feel Welcome

When you hire a new employee, their first month on the job often determines how well they will end up fitting in and succeeding at your […]
April 11, 2019

Improving Outreach Online: 12 Approaches Your Brand Can Use

While brands continue to tap into mediums like newspapers, billboards and magazines to share news and build recognition, outreach online remains vital for companies looking to establish what they stand for […]
April 11, 2019

Video Brand Identity: A Blueprint For Effective Marketing

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while […]
April 11, 2019

4 Factors That Inspire Raving Fans and Create Brand Ambassadors

Want to spark the power of word of mouth? Echo what Zappos, Nike and Southwest Airlines do. Great brands don’t chase customers, they invite a loyal […]
March 27, 2019

Simple Tips on Transforming Employees Into Powerful Brand Advocates

A key part of the marketing process is getting the word out about your brand, and your best brand advocate is your staff. What’s the best way to encourage employees […]
March 4, 2019

Other Entrepreneurs Are Often the Best Source of Business Advice—Or Are They?

When you’re an entrepreneur, one of your best sources of advice can be other entrepreneurs. Sometimes, though, the advice they offer may not be very good, […]
February 22, 2019

11 Ways to Manage Client Expectations

One of the biggest challenges service-based businesses face is setting and managing client expectations. It’s important to be realistic about what you can and can’t do for your clients, […]
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