There are countless ways to advertise, Facebook being one of the most effective. Choosing Facebook as a place to advertise is a must for every business, but even more important is how you advertise on Facebook.
Customers are looking for corporate storytelling that connects with their experience on a personal level. If you don’t make that connection, your business has no chance of surviving in the millennial-driven 21st Century.
If you aren’t using all of Instagram’s features to promote your business, then your campaign efforts likely aren’t reaching their potential. Companies are using Instagram’s mobile video options to expand their brand now more than ever, and they’re reaching a much broader audience as a result.
Non-profits can send purposeful messages to sustain their missions and help those in need both financially and emotionally. With the power of video storytelling, this can be done in an informative, heartfelt way.