The retail industry is highly competitive these days, and it’s no longer enough only to have a quality product. Companies need a solid marketing strategy just to get some brand awareness, especially if they hope to get their products in retail stores, and video content has been found to be the most successful approach.
Going into pre-production and shooting with a plan already in place often dictates how you’ll actually capture the story your video will tell. Here are some considerations that will help you plan the distribution part of your video strategy.
The road to success is never without a few bumps and pitfalls along the way, and when these diversions have you feeling incapable or unworthy of your goals, a bit of inspiration can help to turn things around. For many, this means tuning in to their preferred motivational YouTube channel for a bit of a pick-me-up.
Instagram is perfectly designed for sharing visual content across any device, making it the ideal platform for brands to create video ads for. With billions of daily users, an ad is guaranteed to find a large audience as long as the quality and hashtags are on point.
Online advertising can be difficult for some brands to grasp. Whether you need help understanding your target audience or what works on specific social media platforms, A/B testing all of your video ads is the best way to go about this.
We all love to share our videos online, and the quickest way to do that is by taking them with our phones. Unfortunately, it always seems like when we capture our favorite moments the picture quality is far from what we'd hoped for. Lucky for you, it's not your phone, it's you.