Video Testimonial Production in Chicago
As one of the top-tier video production agencies in Chicago specializing in video testimonials and customer stories, True Film Production is often asked how customer testimonials can improve business sales.
Video is the most powerful avenue to connect you to your prospective customers. Our expertise lies in storytelling. We capture the most intimate of revelations and reactions that customers have to a particular product or service, and capitalize on their story by sharing it with others via high-quality video production.
Our Chicago office is located in the Streeterville neighborhood of Chicago, serving nearby River North, Gold Coast, South Loop, West Loop, Bucktown, Wicker Park, Wrigleyville, Roscoe Village, Lincoln Park, the North suburbs and the Northwest suburbs of Chicago.
Video Testimonial FAQ
Many people think that a video testimonial is a new idea. They are surprised to learn that video was used for education, entertainment, advertising, and branding before the 21st century. Netscape’s ActiveMovie, which came out in 1995, was the first product to stream videos over a dial-up modem. Macromedia Flash came along a year later and quickly became the standard for web video.
In today’s world, companies like to use authentic testimonials to improve conversions to a marketing offer. This is because personal stories inspire confidence in people interested in a product to show them they’re not alone when trying to solve a problem or improve the quality of their life.
A video testimonial helps you get your business story out there and educates curious viewers who want to know more about what you do. When you showcase your business authentically, prospects will feel more comfortable about buying from you.
We recommend that you ask your customers what they like best about your business and what they would like to share with others. Their answers will then inspire you to create a customer review video that accurately reflects user experiences.
Because videos show what other people think about your company, they give your business more credibility and authenticity.
Since customer testimonials introduce a product or service, people get to know, like, and trust your business offer. Think of them as the digital version of the “Word of Mouth” marketing that worked so well in traditional marketing.
Using videos instead of sales copy is an excellent way to connect with viewers. They can see people in their natural environment on video-sharing sites like YouTube, which is more personable than just what they read about your company on social media, blog posts, or websites.
You will find plenty of opportunities to film a testimonial. For instance, ask attendees at a trade show about their opinion of your products or record the reaction of voluntary product testers during an onsite product demo.
It’s easy to film customer testimonials in Chicago. You can set up a studio with professional lighting, or you can film it outside. If you want to use footage of famous Chicago landmarks as a backdrop for testimonials, you’ll need a permit. City officials can tell your videographers what types of permits are necessary.
Professional Video Testimonials
The most popular format for professional video testimonials is a headshot featuring the customer’s face on camera telling their story. Another option is to have a scene of a customer enjoying a product or service with voiceover telling their story. Sometimes the background establishes authenticity and credibility—for example, after a live event like after a music concert or educational seminar.
Video testimonials showcase an experience, opinion, and personal story of a customer who has successfully used a product or service. A testimonial video will drive your conversions because it shows social proof of the strengths and benefits of your offer.
Video Testimonial Production Services - Chicago Streeterville Office
Contact our Chicago office located at 400 North Michigan Avenue, Suite 1200 Chicago, IL 60611. We film videos throughout downtown and suburban Chicago, including the north, northwest and western suburbs.
Call us at 312-583-7606 or email to firstname.lastname@example.org for more information. Remember, our portfolio of video services extends beyond video testimonials. We also produce corporate videos, live stream event production, sizzle reels, drone videos and more for some of Chicago’s largest household names.
We look forward to proving the quality of our work to you so that you continue to partner with our Chicago team for your video content assets. Take advantage of our free quote for your project today!