Video Testimonial Production in Chicago

Many people think that a video testimonial is a new idea. They are surprised to learn that video was used for education, entertainment, advertising, and branding before the 21st century. Netscape’s ActiveMovie, which came out in 1995, was the first product to stream videos over a dial-up modem. Macromedia Flash came along a year later and quickly became the standard for web video.

In today’s world, companies like to use authentic testimonials to improve conversions to a marketing offer. This is because personal stories inspire confidence in people interested in a product to show them they’re not alone when trying to solve a problem or improve the quality of their life.

A video testimonial helps you get your business story out there and educates curious viewers who want to know more about what you do. When you showcase your business authentically, prospects will feel more comfortable about buying from you.

We recommend that you ask your customers what they like best about your business and what they would like to share with others. Their answers will then inspire you to create a customer review video that accurately reflects user experiences.

Because videos show what other people think about your company, they give your business more credibility and authenticity.

Since customer testimonials introduce a product or service, people get to know, like, and trust your business offer. Think of them as the digital version of the “Word of Mouth” marketing that worked so well in traditional marketing.

Using videos instead of sales copy is an excellent way to connect with viewers. They can see people in their natural environment on video-sharing sites like YouTube, which is more personable than just what they read about your company on social media, blog posts, or websites.

You will find plenty of opportunities to film a testimonial. For instance, ask attendees at a trade show about their opinion of your products or record the reaction of voluntary product testers during an onsite product demo.

It’s easy to film customer testimonials in Chicago. You can set up a studio with professional lighting, or you can film it outside. If you want to use footage of famous Chicago landmarks as a backdrop for testimonials, you’ll need a permit. City officials can tell your videographers what types of permits are necessary.

Your videos should be short and to the point, focusing on one specific endorsement. If you make it too long, people might stop watching. Get your point across in under two minutes, ideally between 60 and 90 seconds. Keep the key benefits about 30 seconds before the call-to-action.

You should include the customers’ names, how they found your company, what problems they had before using your product, and how they felt after successfully using it. In short, it should be a snapshot of their positive experiences.

Prices range from $3,500 to $20,000. Cost is determined by the number of people filmed, the location, and the size of the videography team. Renting the location and hiring wardrobe and makeup pro's increase the price close to $15,000. Travel, accommodation, and technical specialists can push it up to $20,000. Given that we are local to Chicago, you automatically save money on travel expenses. You can request a free quote from True Film Production any time.