By Stanley Meytin
Your employees do more than just push paper and make sales: they are at the heart of your business, and they help to make it what it is. Think back to before you had a room full of employees, or a building full of employees, or even a national network of employees: you’ve built your company with the help of people who believed in what you were trying to achieve. And that’s powerful stuff. Take a minute to acknowledge all that your employees have done for you and your company; it’s amazing when you consider how much people give up to work with you. If you’ve been wondering how you can build your video marketing efforts more robustly, look no further than your staff. They’ve got stories to tell and experiences to share that your audience wants to see. But how do you do that? At True Film Production, we recommend creating your content channel as part of your overall content strategy. Not only will it provide rewards and recognition for your employees, but it will also help build your presence online and in your market. Here’s how you can get started.
When creating a content strategy, be sure to include video marketing in your efforts. You are missing out on a great opportunity to capture the attention of your audience when you leave video options on the table. You’ll need to choose a platform for sharing your content channel, and of course, the easiest way to share that content is on Youtube. It’s not the only option: Vimeo, Facebook, Instagram Stories and Television. They all offer video options that help you reach your audience, and you can share across all of those platforms if you wish. But pick one as your primary platform and go from there.
A good place to start your content channel is to start where it all began: have you employees tell the stories of what brought them to your company in the first place. It’s a great reminder for everyone how far you’ve all come, and it brings people closer together. Plus, your audience will love peering inside the operation to see what people think. Gather your employees and explain to them that their presence in the company makes a difference and that you want to showcase that across the company and to your customers and clients. Ask them to consider how they might tell their stories and set about creating a content strategy schedule so you can regularly produce content for your content channel.
Starting with the stories of your employees is a great way to not only introduce your audience to the company, but it helps establish a baseline of the message you want to share. In their own words, employees can talk about what they like and how they’ve grown, what they’ve learned and what they’ve done to contribute to the company. But more than that, your employees can spread the message that you operate under a culture of inclusion and opportunities, you provide reward and recognition, and that you not only offer safe space for people to express themselves, but you also encourage it. Underlying their stories is the message that your company is one that values its people.
When considering your content strategy for the coming year, consider that you want to showcase aspects of your culture, beyond employee interviews. You might have a videographer follow you and your team around for a day, capturing the interactions with employees. You might capture moments where employees interact with and support one another. We know that people don’t quit companies, they quit managers, so take the time to show that your employees and managers are contributing to the culture together. It all matters and whether you sell paperclips or real estate, your customers care about how you run your company. What’s the best window into how your company is run? Through the eyes of your employees.
Showcase your company from the perspective of those who contribute to its growth and development – your employees – and your content channel will be beaming with great content. As a result, your business will benefit from the positive feedback and interaction with your videos. True Film Production helps companies just like yours create inspirational stories that capture the essence of a company and their values. For inspiration and ideas, check out our video gallery today.
By Stanley Meytin
Your employees do more than just push paper and make sales: they are at the heart of your business, and they help to make it what it is. Think back to before you had a room full of employees, or a building full of employees, or even a national network of employees: you’ve built your company with the help of people who believed in what you were trying to achieve. And that’s powerful stuff. Take a minute to acknowledge all that your employees have done for you and your company; it’s amazing when you consider how much people give up to work with you. If you’ve been wondering how you can build your video marketing efforts more robustly, look no further than your staff. They’ve got stories to tell and experiences to share that your audience wants to see. But how do you do that? At True Film Production, we recommend creating your content channel as part of your overall content strategy. Not only will it provide rewards and recognition for your employees, but it will also help build your presence online and in your market. Here’s how you can get started.
When creating a content strategy, be sure to include video marketing in your efforts. You are missing out on a great opportunity to capture the attention of your audience when you leave video options on the table. You’ll need to choose a platform for sharing your content channel, and of course, the easiest way to share that content is on Youtube. It’s not the only option: Vimeo, Facebook, Instagram Stories and Television. They all offer video options that help you reach your audience, and you can share across all of those platforms if you wish. But pick one as your primary platform and go from there.
A good place to start your content channel is to start where it all began: have you employees tell the stories of what brought them to your company in the first place. It’s a great reminder for everyone how far you’ve all come, and it brings people closer together. Plus, your audience will love peering inside the operation to see what people think. Gather your employees and explain to them that their presence in the company makes a difference and that you want to showcase that across the company and to your customers and clients. Ask them to consider how they might tell their stories and set about creating a content strategy schedule so you can regularly produce content for your content channel.
Starting with the stories of your employees is a great way to not only introduce your audience to the company, but it helps establish a baseline of the message you want to share. In their own words, employees can talk about what they like and how they’ve grown, what they’ve learned and what they’ve done to contribute to the company. But more than that, your employees can spread the message that you operate under a culture of inclusion and opportunities, you provide reward and recognition, and that you not only offer safe space for people to express themselves, but you also encourage it. Underlying their stories is the message that your company is one that values its people.
When considering your content strategy for the coming year, consider that you want to showcase aspects of your culture, beyond employee interviews. You might have a videographer follow you and your team around for a day, capturing the interactions with employees. You might capture moments where employees interact with and support one another. We know that people don’t quit companies, they quit managers, so take the time to show that your employees and managers are contributing to the culture together. It all matters and whether you sell paperclips or real estate, your customers care about how you run your company. What’s the best window into how your company is run? Through the eyes of your employees.
Showcase your company from the perspective of those who contribute to its growth and development – your employees – and your content channel will be beaming with great content. As a result, your business will benefit from the positive feedback and interaction with your videos. True Film Production helps companies just like yours create inspirational stories that capture the essence of a company and their values. For inspiration and ideas, check out our video gallery today.
Whether you want to launch an idea, spark a movement or simply get people talking about what you do, you have one shot
at delivering your message in a way that matters. Let’s make sure you do it right.
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