Video Web Series

Web series have become popular across YouTube and other parts of the web. Video series can be found anywhere; from smartphones to laptops or simply just from word-of-mouth.

The goal of most web series creators is to go viral, as that provides a major boost to video marketing efforts. Viral videos can be anything from humorous animations to DIY projects. While there’s never a guarantee your series will go viral, it’s wise to go in with a strategy for creating a popular web series that aims to engage your target audience, help build your brand and keeps you or your company in mind.

Use Your Interests for Web Series

Finding a subject you’re interested in is one of the key tips in creating a great web series. Having a lot of knowledge on a particular topic can make you or your business seem credible and can also make the videos more interesting to watch. For example, Live Well HD Network has a web series called “Lets Dish,” which is a cooking show that specializes in recipes for healthy meals.

Make Sure Your Web Series Idea Works

It’s important to make sure your idea for a web series has the potential for success. In order to know if your topic would be engaging to others, there are questions you need to ask yourself. How does this subject fit into the marketing strategy for your business? How will this series help you reach business goals? These questions are important to think about in case there are any changes you need to make down the road.

Create a Web Series Schedule

Once your idea is set, and you have all of the necessary elements to create your series, you’ll need to maintain and plan a schedule for each episode. A schedule is essential to building your reputation online. People will also know exactly when to tune in to your series. Having a proper schedule keeps you organized and can also give you time to plan out each episode in the series. While some series post episodes once a week, others such as GeekBeat.TV air one or two episodes a day.

Produce High-Quality Work

Another important part of creating a web series is to make sure the video quality is good. Part of planning the series means to have good lighting and a good environment to shoot each episode. It doesn’t have to be made with fancy special effects, but it should look like time and effort were put into the making of each episode.

Distribute your Web Series

After planning out and preparing for your web series, you need to know where to distribute the content. Social media sites have proven to be very effective when sharing videos online, and many videos have gone viral because of these websites. Facebook, YouTube and Vimeo are some of the most popular sites to download and share your web series. By using these social media sites, you can post updates and show previous episodes for others to watch at any time. Giving your viewers this accessibility can help expand your audience and make it easier to re-watch episodes of the web series.

Give Viewers a Chance to Participate

Social media sites can also help you engage with your viewers, which can also improve the success of your web series. When viewers can voice their opinions and comment on episodes of the series, they will feel more connected to the series. On TV.com, each web series has a “Fan Reviews” section, where viewers can leave comments on a specific series.

If you are doing a web series on entertainment news, you can post your own reviews on the latest movies or television show and engage viewers by asking them to comment with their own opinions. It is also beneficial for the creator or business because they can find new ideas for episodes that they know will appeal to their audience. Make sure to comment back to other people to create a conversation. Show your positive feedback from their opinions and ideas. This will make your audience feel they like they are being heard and that their ideas are important for the success of the web series.

Web series have become a popular way for companies and entrepreneurs to build their brand and become well known on the Internet. While not all web series go viral overnight, it is possible to have an engaging series with a connected audience who will be interested in watching every week. Having a web series is not only beneficial to building a positive image, but it’s a fun way to market yourself or your business!