Medical animation videos are an excellent medium for medical marketing and patient education. They help visualize internal biological functions and recreate lifelike representations of medical devices and procedures. But what makes the difference between a medical animation that sends the right message versus one that falls flat? Read on to find out 4 things that make an effective medical animation.
The Animation’s Movement and Fluidity Must Be Plausible and Realistic
An effective medical animation provides a realistic depiction of its subject, whether it’s the biological processes that occur in the human body or the procedure of a medical device. Since the human eye is sensitive to motion, close attention needs to be paid to the movement of objects within an animation.
If the movement isn’t plausible the animation looks ‘off’ and unrealistic, making it difficult for the viewer to visualize the message you are trying to convey.
To make animations realistic, factors such as light, shade, and timing need to be controlled. Texture mapping adds finer details to the animation and also contributes to the realism of an animation.
Sound and Music Should Complement The Animation
The music and sound effects you use affects how people perceive your animation. It can help build a connection with your audience and give your marketing message a greater impact. If they don’t complement your animation it distracts your audience, your message and makes your medical business look unprofessional.
Choosing the right sound and music starts with knowing the purpose of your animation. Knowing your goal helps you determine the type of music that will support your message.
You’ll be able to select music that sets a mood, matches the pace of your video, and appeals to your target audience, whether your animation’s goal is for patient education or promoting medical services and devices.
A Clear Script and Storyline
A clear script is crucial for a medical animation to be effective. It keeps the viewer engaged by taking them through a logical sequence from the start, middle, and end. When paired with great storytelling, a script builds an emotional connection with your audience that extends beyond just selling features and benefits.
Here is a 3 step structure for writing a script that promotes your medical business:
What – Describe “what” the problem your target audience is experiencing
How – Explain “how” your product or service solves that problem
Why – Tell them “why” they should choose your company over others.
This structure can also be used to explain medical procedures and biological processes:
What – Define “what” the procedure is
How – Explain “how” the procedure is performed
Why – Tell them “why” the procedure is important
Call To Action
The last element for making a medical animation effective is including a clear call to action. The animation needs to be direct and tell the viewer what to do next, whether it’s to book an appointment or call for more information.
For a medical animation video to be effective the animated movements need to be realistic, the soundtrack needs to complement the video, the script has to be clear, and it must include a direct call to action.
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