Why Use Video
What can video do for your event? The sky’s the limit, so let’s take to the sky. Before we even start crafting your video, we work with you to outline your objectives, define your ideal results, and brainstorm your video creative. When we know what you want to achieve, we can create stunning videos that will engage your audience and add layers of engagement to your event.
Strategizing For Your Event
Like planning an epic event itself, the best videos start with planning. The first step in our process is to figure out why and how to use video for your company’s event. We build a strategy that will narrate your unique story and highlight the essence of your event. It’s our unique creative process that differentiates True Film Production from any other video event marketing agency out there.
Check out some of our favorite videos...
How Are You Using VIDEO?
Save The Date
Want to get people excited about (and buying tickets to) your event, even if you don’t have all the details yet? Create a short, snappy sizzle reel with a “save the date.” Show a few highlights from previous events (if applicable) or snapshots of some of the speakers or activities. A quick, exciting reel with basic details about your upcoming event is a great way to get your event in people’s minds—and on their calendars.
Creative Ideation
We’ll help generate and develop the strategy for your videos. This includes creating a branded theme and storyline, along with determining where and how you’ll use video throughout the event. What differentiates us as an event marketing agency is that we don’t just dive right into production after a commission; we strategize based on your goals and desired impact, so we can innovate the most creative solutions.
Hype Video
Hype videos generate excitement, anticipation, and registrations by highlighting the different elements of the event. A video promotional “teaser” helps people visualize how this event will benefit their lives by highlighting the venue or city, showing the keynote speakers and presenters, or even including snapshots from previous events. Use the visual aspect of video to tell a story and get your attendees amped up for your event.
Behind The Scenes
People love to see the inner workings of events, especially if those behind-the-scenes shots add even more value to their experience. Backstage shots, with the stage being set up or speakers getting ready, create a level of transparency and authenticity that engenders a deep relationship with your event guest. Viewers especially love speaker introductions or Q&As with panelists before they take the stage, so they can get excited for the presentations.
Video Tool Kit
We’ll provide you with a tool kit of resources to make creating video graphics a breeze. This includes openers and closers, title cards, lower thirds (overlaying text), animations, icons, and more. Whatever your video needs to reach your goals, we’re there with the tech and tools to make it happen.
Video Walls + Installations
We don’t just create awesome videos; we also help you display those videos at the event! We’ll provide and install high quality video walls for your booth or stage, so you can show off corporate, explainer, or hype videos throughout the conference. Video walls are particularly useful if you want to project a looped video as attendees are passing by.
Benefits of Creating With a
Video Event Marketing Agency
- Team of experienced creators on your side
- Unique creative and brainstorming process
- High quality content that shows tangible results
- Comprehensive content strategy
- Distribution (social media) strategy
- Video optimization analysis for continuous improvement
- Access to cutting-edge video technology
- Branded storytelling direction and goals
- Strong relationship with your event marketing agency
Our Strategic & Creative PROCESS
We’re not just a video company, and we’re not just an event marketing agency. We are your partners in brainstorming, planning, producing, creating, and promoting the story of your brand. We’re here to create videos that bring excitement to and engagement for your event. We delve deep into strategy to figure out how to best present your brand to your event audience and differentiate your video from competitors.
Goals
The process begins by identifying your desired outcome for your video(s). With this information, we then develop a step-by-step plan for reaching your goal using details such as your event type, audience, deliverables and available methods for distribution.
Creative
Using our simple visual selection process, you show us what styles best represent your brand. This helps us understand your desired tone and creative. We then take these details to begin crafting your story in a way that connects with your audience and captures your brand’s identity.
Pricing
Once we narrow down your needs and the plan for reaching your objectives, you simply select the video package or credits that work best for you. We can even create a custom package. You see, our credit system allows you to get video on demand whenever and wherever you need it (and know the exact cost). Regardless of time or location, we’re available to shoot, produce and edit your video content.
Execution
Since each step of your project is planned, you can be certain you’ll get exactly what you need on time and on budget. No exceptions. In fact, you have a dedicated producer and account manager for your projects whose sole job is to make sure everything runs smoothly. You end up with a final product that maximizes your ROI from your event.
Client Success STORIES
Our clients are companies that are looking for more than the services of a video production company. They want a team that can capture brand authenticity, complete projects fast and keep the entire process as simple as possible.
Squirrel
Viacord
Wirecard
OTHER SERVICES
Whether you need live video, animation or a video marketing strategy, we work alongside you to share your story during all aspects of your event, conference, or trade show.
Pre-event planning
Strategy + Creative, Visual Storytelling, Explainer Videos, Marketing Videos, Animated Videos
At-event production
Event Videos, Live Stream, Corporate Videos, Drone Videography, Event Photography
Post-event promotion
Event Recap Videos, Sizzle Videos, Promotional Videos, Social Media Videos, Video Marketing
Event Marketing Agency FAQs
Why do I need a video strategy?
Would you host an event without planning the venue, speakers, giveaways, and even the tablecloths? No, so why would you with your marketing for that event? A video strategy lets you strategize how each video will work together to tell a cohesive story to your audience about your event. This brainstorming part is our specialty, so don’t feel overwhelmed if you’re not sure where to begin.
Are you a full-service video event marketing agency?
Yup, we do all things video. From brainstorming your strategy to getting props and hiring actors to capturing footage or live streaming at showtime, we work our magic to tell the visual story of your event. We utilize an extensive range of video technologies, paired with the creativity of our awesome team of humans to craft unique, high-quality videos. We’re here to serve you and your vision.
What if we need video but already have a marketing team?
That’s great! If you already work with an event marketing agency, we can be the video production arm to help execute your overall vision. Whether you need an A to Z video marketing strategy or just videography, we’ve got you covered. You can select from one of our package offerings or we can create a tailored solution to your individual needs.
Get a FREE, no-commitment consultation with the video event marketing agency that does it differently…
EMAIL US: info@truefilmproduction.com
CALL US: 646-328-0691