Live streaming is an increasingly popular way to communicate. Live coverage is not just for award ceremonies and baseball games anymore. With tools like Facebook Live readily available to the general public, it’s possible for anyone to broadcast live. This presents companies and larger entities with the unique opportunity to harness this new technology to become both modern and more effective communicators when talking to customers, investors, employees, and, honestly just anyone. An email or a memo isn’t the best way to reach any of those groups anymore. Whether you have a sentence worth of information to share with a small group of people or an entire philosophy to bring to millions, live video can help deliver that message in a effective and personalized way. Virtually anything can be streamed in this manner, but here are some of the most popular and successful applications that can help boost your message:
1. Company-wide Communications
Instead of hitting “reply all” to an email to deliver good new, stream whatever the announcement is and add a personal touch to your message. Whether your video is from the CEO or the newest crop of interns, it carries with it a face and a voice. It stands out from the other communications received, sitting atop any inboxes as something special.
In addition to company-wide communications, live coverage of meetings is a great way to reach out to employees and clients. A town hall can help bring a room of people to the screens of thousands. Investors can be added to discussions quarterly earnings without worrying about hanging up on someone when switching to conference call. Even include the West Coast office in on a morning huddle on the East Coast. General gatherings can be made more impactful through live video. They magnify the message and better yet they can be played back for anyone who may have missed it.
With live trainings you can walk your employees through a new software or protocol, all at once, by gathering your audience via the internet. Live streaming shrinks the time you’ll need to devote to individually corral each person by creating one time slot in which everyone can watch. No need to book a conference room that you hope is big enough or spend the first five minutes checking if everyone can see the screen correctly. Your employees will be able to follow along and play back any parts they missed.
4. Conferences, Classes, and Seminars
Events like TedX and the original Ted Talks showed audiences everywhere the power of not only a well-delivered talk, but also the power of making that talk accessible to anyone with the right URL. They proved that keynote address can be exponentially more effective if it’s delivered to more than just the people in the room. By live streaming your next conference, you can bring the events of the weekend to anyone not in attendance.
Broadcast the honest and glowing an opinions of your company from the perspective of those who know you best: your clients and your employees. Who better to speak for you? Testimonials are a good way to build consumer trust, a positive brand image, and create transparency for future and potential clients. Broadcasting your testimonials can bring that message to a wider audience that can react in real time and contribute to the conversation you’ve started.
FOUNDER AND CEO/CREATIVE DIRECTOR
Stanley is an experienced professional in video production, marketing, and social media. He is a highly innovative and compelling visual storyteller who turns businesses into brands.
He is adept at establishing company images, transforming businesses into recognizable and exciting icons. Stanley's passion for bringing ideas to life is evident in every video and animation created by True Film Production.
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