THE PHARMACEUTICAL INDUSTRY

The pharmaceutical industry is always on the forefront of producing groundbreaking products. Similarly pharmaceutical video production has become the forefront of effective marketing tools.

The Importance of Pharmaceutical Video Production

While every company aims to optimize sales, customers no longer want to be sold. In fact consumers have built somewhat of an immunity to sales pitches. Today, consumers look to be educated and seek information above all else. The world of digital marketing presents greater opportunities for marketers to do just that. Pharmaceutical video production offers the ultimate medium for educating and informing your potential customer base, simultaneously engaging and establishing a personal connection through the process. The industry as a whole has laxed to optimize use of pharmaceutical video content in marketing campaigns across digital platforms. Our video production agency has the expertise to produce content targeted for your organizational goals, allowing you to capitalize on outstanding opportunities.

Pharma Video Production by True Film

We understand what it takes to work with companies in the healthcare and pharmaceutical industries across the US. That's why we have pharma video production offices in Chicago, New York City and six other cities throughout the country. Our previous experience prepares us for the process and requirements to produce finished products specific to your needs. We are familiar with the layers of various boards and approvals necessary to sign-off on details concerning medical and scientific content. We currently have two medical doctors on our advisory board providing consultation for medical related content. Below are just some instances where video has been extremely impactful in the pharmaceutical industry.

• Branding videos to explain your mission and core values of your company. Every brand has a unique story to tell and video is the perfect solution to showcase your differential, establish a persona for your organization, and develop strong personal relationship with the audience.
• Promotional videos to generate buzz about your latest product coming to market, or ground-breaking research, state of the art facilities etc...
• Product Videos to effectively inform customers about the product, it’s composition, side-effects, pros and cons. Establish a notion of ease and relief, instill hope of a better life to come.
• Educational videos can be produced to serve various purposes in the pharmaceutical industry, targeted for either internal, external, or both. Pharmaceutical video content, much like any video content, provides for a retention rate expontentialy higher than that achieved with copy material.
• Training Videos are far more effective and cost saving than a class in most cases. Whether the training is for compliance, HR, or a procedural training course, a video is relatable, can be watched and referenced as needs arise, and will only need to be produced once.
• Patient video testimonials are a powerful way to visually display client satisfaction. It becomes as real and profound as it gets, when you capture a great success story on camera. It is easily relatable and can be rather captivating with the support of carefully selected footage.