Financial Services Video Production
Show your clients and competition why your financial
services and investment vehicles are alpha.
Why Financial Videos Work
Warranted or not, the financial services industry has taken a hit in the PR department over the last 10 years. The majority of people view financiers as suits that work in steel high-rises and look down upon the rest of the world.
Change this market perception by humanizing your company and brand by putting real, human faces on it. Employee testimonials and stories about the people of your financial service company, told through engaging and actionable financial video content are invaluable assets that will help you withstand any bear market.
No industry is immune from prejudice and stereotypes. Often, it’s caused by a lack of consumer understanding. It also doesn’t help that as a financial institution you are highly regulated and required to operate in ways that the average person might not understand. We can build a bridge of comprehension between you and your customers by finding and telling the human stories that connect you. This visual storytelling is the result of a strategic approach.
Get a head start on your shareholders and set the tone of your next quarterly report with an engaging video. Show your stakeholders what you have done in prior three months to increase their ROI, and what your plans are going forward to maintain the trend.
Educate clients about your investment vehicle offerings. Show them, don’t just tell them, that you have their best interests in mind and are working tirelessly to ensure their financial well-being.
Company Culture Videos
When it comes to recruiting talent, the financial industry is hands down the most competitive in business. Give your HR department an advantage with video content about your company's rich history and current corporate culture. Tell a story about your company that top-talent is sure to resonate with.
We specialize in docu-style videos that showcase your company’s success stories. Create testimonial videos that highlight the benefits your products have brought to your customers. Build a lasting relationship with clients by sharing your strategy in a narrative that captivates them emotionally.
Are you telling the right story?
Video Production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Financial Videos Process
The financial services industry, as automated and quantitative as it is today, has lost its human touch. Your clients don’t only care about the returns they are getting or the benefits of your services, but they also care about who they are working with and why.
We act as a strategic financial services video production partner to show your story and connect with your clients. Our process allows you to show why you do what you do, and how your services contribute to your client’s financial wellbeing. This will profoundly change the relationship dynamic you currently have with your clients.
Here’s a quick rundown of how our financial video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
This is where we combine our collaborative vision, put all the pieces together and bring your story to life. Once the final product is complete, we stay by your side to help you execute everything and ensure your videos are successful in helping reach your goals. When needed, we make improvements so you see ongoing returns from all your outreach efforts.
EMAIL US: firstname.lastname@example.org
CALL US: 646-328-0691
Because if you’re interested in partnering with a team that focuses on collaboration, developing long-term relationships and treating each video project as if it were their own, we can give you a tremendous advantage.
Simply enter your info in the form opposite and let’s discuss creating something incredible together.