“Live streaming is the #1 request from our creator community this year, and we’re focused on bringing a new level of quality, convenience, and craft to this evolving medium” stated Vimeo CEO Anjali Sud.
Live streaming is growing in popularity for individuals and businesses alike to share real-time events and brand stories with their audience. The new Vimeo Live is emerging with force to compete against other popular mobile live-streaming applications, like Facebook Live, YouTube, and Instagram. Through the Vimeo app, Vimeo Live will allow users to broadcast events in quality, high-definition video.
Vimeo is a video-sharing website where “creators” can build and edit high-quality videos. They can then use Vimeo tools to market their videos, sell their products, drive viewer engagement, and track video metrics. The pricing is available for Vimeo Plus at $7 per month, Vimeo PRO at $20, and Vimeo Business at $50 monthly.
Vimeo is known first and foremost for its professional video-creation tools. They have over 50 million creators using Vimeo, using the platform to share their videos with friends, customers, and clients.
The introduction of Vimeo Live is expected to transform the quality of the live video market. Live-streaming has become the single most essential video marketing tool for business, and now it’s Vimeo’s turn to take a swing at bat.
This launch of Vimeo Live comes alongside Vimeo’s acquisition of Livestream on September 26, 2017. Livestream, a Brooklyn-based company, boasted more than 10,000 subscribers including major companies like Spotify and Dow Jones. Livestream was the leading live video solution, hosting over 10 million live events per year and boasting nearly 50 million viewers.
Their procurement of the Livestream technology has enabled Vimeo to launch mobile streaming with their own Vimeo Live platform. This will allow Live subscribers to broadcast events in high-quality, Vimeo-worthy video as the events are occurring.
Along with new technology advances for video, Vimeo has also been able to pull in new businesses and subscribers to their accounts. This could mean serious growth for the company, which in turn might continue to boost services and opportunities for Vimeo video creators.
Today, the combination of Livestream’s broadcasting technology and Vimeo’s quality platform and global scale, the two companies expect to unite into an unstoppable bond. Livestream Co-Founder and CEO Mark Kornflit stated, “Together, we will be able to go faster and further in making live video a truly ubiquitous form of communication for businesses and organizations.”
Vimeo Live Benefits
Vimeo Live plans to one-up its competitors by offering the highest quality professionalism while broadcasting. Their goal is to empower Vimeo creators to produce stunning live experiences that are aligned with their brand story at every turn. This will prove especially crucial for businesses who want tolive stream company events while still maintaining the high level of professionalism and branding their organization calls for. This will be an advantage over other live streaming services, like Instagram Live, which are still figuring out how to professionalize the appearance of live streaming videos towards more concrete video branding.
Vimeo will allow creators to not only capture and live stream their videos, but also archive, edit, and redistribute those videos moving forward. Streaming can easily and efficiently become a longer-term marketing tactic with expertly edited and designed videos. Using the high-class Vimeo tools, this form of live streaming can be monetized in ways never before available with broadcasted videos.
Other benefits of Vimeo Live include:
• Sidebar of live chat with viewers
• Advanced, real-time statistics, engagement graphics, and Google Analytics of live videos
• Email capture embedded in player
• Embed colors and logo on live videos
• Auto-archival and storage of live videos
• Live distribution across other social platforms, like Facebook, YouTube, and Twitter
• Consistent, reliable human support for Vimeo Live creators
• Privacy options
• Ability to use any RTMP encoder
• HD 1080p
• Built-in cloud transcoding and adaptive streaming
• Integrations with software like Dropbox, Adobe, MailChimp, and more
Despite the benefits, the price of Vimeo live could become a barrier to entry for many. The cost starts at $75 per month, which for small business owners may not be doable. Custom business plans can be up to $800 per month. If you join the PRO Live or Business Live, you receive live streaming capabilities along with the PRO or Business hosting features.
Although the price may at first seem like a lot, with this price comes the Vimeo Live features that are unbeatable. In essence, you’re paying for quality, resources, tools, and improved monetization.
Vimeo Live Bottom Line
“We are excited to take a leadership role in this large and growing market, and look forward to quickly making our mark” stated Anjali Sud.
True Film is excited to see how Vimeo’s acquisition of Livestream and the introduction of Vimeo Live will explore growth of uncharted areas of live streaming.
Are you looking to create live videos but not sure where to begin? True Film understands your desire to balance professionalism with real-time, fast-paced video. Contact us to discuss your business’ broadcasting needs, potential, and profitability.
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