Thought Leadership

A video library of industry thought leaders combining emotion, humanity, passion, experience, and technical expertise to guide you in bringing the head and the heart together for exceptional content marketing!

  • Why Pay for Video Production
    Production is expensive, but there are ways to save money. The key to optimizing your time is organization. Create a schedule that takes full advantage of your time on set.
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  • Video Views Equal ROI
    One restaurant, one video review, two million views. Measuring the success of a campaign and seeing your money well spent is a lot easier with numbers like that. You can’t guarantee that two million people are going to see your ad in the paper.
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  • Identifying the Goal of Your Video Content
    Decide: What are the goals of the video? Who is the target audience? What do you want the viewer to feel? That’s how you create content that works for you.
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  • Communicating Value of Your Product
    Your product doesn’t need to be the most innovative on the market. What creates value behind that product is the process. Highlight the materials, the people, the conditions, the craftsmanship. Showcase the overall quality of that combined effort.
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  • Video Content for Luxury Brands
    Luxury brands are a good example of a market segment that is only just now turning to video. Understandably, they’ve shied away from the a format in the past due to the quality of the image. Now with the emergence of high-def across all platforms, they’re presented with the opportunity of talking to a much wider audience and expanding their customer base.
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  • Value of Professional Video Production
    Super Bowl advertisements are a great example of how effective, thought provoking, eye-catching, and memorable video can be given a mere thirty seconds.
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  • Why You Need Video on Your Website
    Websites should be taking advantage of video’s ability to convey their message in a quick, succinct manner. No one wants to click through a dozen pages looking for information. Instead give them a two minute video that instills everything they need to know.
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  • Video is where social media was 7 years ago
    Social media wasn’t always as sure of an investment as it is today. The conversation was once explaining why Twitter is important. Now it’s how many people do we need just to manage our Twitter profile. Video is in a similar position. Brands know it’s important and the decision need to be made to invest.
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  • Video Content Strategy
    We love Sunday football. There’s always more to learn about the game, the players, the teams, even the equipment managers. As fans, we’ll always be interested in related content for as long as it offers a new perspective.
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  • Recruitment Videos
    Your employees are the face of your company. If you feature them in your video, you’re saying they’re important. They’re what matters. And that’s the type of company people want to work for! For recruitment videos, there’s no better way to show the culture of your workplace than to showcase people that work there.
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  • Our Approach to Story
    Video is an opportunity to take your story and share it with your audience. Our goal is to take that narrative and make it as engaging as possible so that it stands out in a content-driven world.
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  • Facebook Live is NOW
    High-quality camera equipment is increasingly accessible. These days even smartphones have the ability to shoot video, but that doesn’t make everyone a camera man.
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  • Impact of Ads
    Super Bowl advertisements are a great example of how effective, thought provoking, eye-catching, and memorable video can be given a mere thirty seconds.
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