By Stanley Meytin
Identify your top three candidates. Who are the customers that you have provided the most amount of value to? Which of those customers have an amazing, unique story? Remember, it needs to be about them, their story, and how your product or service has helped impact their growth.
Reach out to your candidates and make them feel special, after all, they’re doing you a favor by producing the video with you. Provide a valuable service offering, such as a special edit just for them to use throughout their social media channels, without mentioning your company name. This makes it easier for them to buy-in, show up, and feel happy about sharing their stories, which also happens to involve your product or service in the process.
Shoot the testimonial at their location. You want your customers to feel 100% comfortable by being in the video. Make sure the story is about them and not you. A story has far more impact when it shows the true value a product or service provided to the end-user.
Narrow down the pain points you helped solve for your customer. Dig deeper and determine how your product or service impacted them. What is that story?
You want the person to be as authentic as possible during their video shoot. In order for you to get the most out of your customer, conduct a pre-interview with them. Ask them all the right questions ahead of time to genuinely understand their pain points. They’re going to open up and be more authentic on camera by way of conversation as opposed to being drilled with a bunch of questions. That authenticity is going to help you convert those future customers.
Once you’re finished with the pre-interview process, you may feel that your candidate is not the right person to represent your company, don’t force it and waste time and money. Move on to the next one. There is going to be a better story out there.
Make sure your videos are short and sweet. You want to get to the point quickly whilst still engaging and connecting emotionally, naturally allowing the story to resonate. What won’t work? Don’t overdo it by trying to highlight every product or service into one video. Instead, create testimonials that are product and geographically specific to that customer.
We cannot stress the importance of numbers. Make sure that you have quantifiable data to justify what your product or service has done for the customer. Ask them questions about their growth since they started working with you, and whether they have any hard figures they’re willing to share that provide evidence to assist in getting your point across clearly.
Details matter! When you’re shooting at your customer’s location, use the right people and visuals that are going to help support your story. Graphics, music, lower-thirds, text-on-screen are all ways that could help elevate your production. Think about it…if you’re willing to invest time, money, and energy into producing a piece that positively connects with your future customers, they’re going to trust and want to do business with you. Also, think about where that video testimonial is being shown in the funnel and reach customers at the moments that most influence their decision. This will determine whether they’re going to buy from you or your competitor.
Once the post-production process is complete, make sure to send the video to your customers and let them sign off on it before you start marketing it to new prospects.
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Share this video: https://bit.ly/2lYmtlG
Subscribe to our channel: https://www.youtube.com/user/Truefilmproduction
By Stanley Meytin
Identify your top three candidates. Who are the customers that you have provided the most amount of value to? Which of those customers have an amazing, unique story? Remember, it needs to be about them, their story, and how your product or service has helped impact their growth.
Reach out to your candidates and make them feel special, after all, they’re doing you a favor by producing the video with you. Provide a valuable service offering, such as a special edit just for them to use throughout their social media channels, without mentioning your company name. This makes it easier for them to buy-in, show up, and feel happy about sharing their stories, which also happens to involve your product or service in the process.
Shoot the testimonial at their location. You want your customers to feel 100% comfortable by being in the video. Make sure the story is about them and not you. A story has far more impact when it shows the true value a product or service provided to the end-user.
Narrow down the pain points you helped solve for your customer. Dig deeper and determine how your product or service impacted them. What is that story?
You want the person to be as authentic as possible during their video shoot. In order for you to get the most out of your customer, conduct a pre-interview with them. Ask them all the right questions ahead of time to genuinely understand their pain points. They’re going to open up and be more authentic on camera by way of conversation as opposed to being drilled with a bunch of questions. That authenticity is going to help you convert those future customers.
Once you’re finished with the pre-interview process, you may feel that your candidate is not the right person to represent your company, don’t force it and waste time and money. Move on to the next one. There is going to be a better story out there.
Make sure your videos are short and sweet. You want to get to the point quickly whilst still engaging and connecting emotionally, naturally allowing the story to resonate. What won’t work? Don’t overdo it by trying to highlight every product or service into one video. Instead, create testimonials that are product and geographically specific to that customer.
We cannot stress the importance of numbers. Make sure that you have quantifiable data to justify what your product or service has done for the customer. Ask them questions about their growth since they started working with you, and whether they have any hard figures they’re willing to share that provide evidence to assist in getting your point across clearly.
Details matter! When you’re shooting at your customer’s location, use the right people and visuals that are going to help support your story. Graphics, music, lower-thirds, text-on-screen are all ways that could help elevate your production. Think about it…if you’re willing to invest time, money, and energy into producing a piece that positively connects with your future customers, they’re going to trust and want to do business with you. Also, think about where that video testimonial is being shown in the funnel and reach customers at the moments that most influence their decision. This will determine whether they’re going to buy from you or your competitor.
Once the post-production process is complete, make sure to send the video to your customers and let them sign off on it before you start marketing it to new prospects.
Like what you see?
Share this video: https://bit.ly/2lYmtlG
Subscribe to our channel: https://www.youtube.com/user/Truefilmproduction
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