Medical Device Sales Generation with 3D Animation
By Stanley Meytin
With the burst of technology over the last 20 years the need for a way to present information on complex devices, while they are constantly evolving has become a major requirement in the sales sector. The medical fields are a prime ground for representations of medical devices, through animation, especially 3D animation, to bring the client a complete picture of what they will experience with the actual device.
More than ever before the edge in marketing and sales in the medical space goes to the company that stays on the cutting edge of technology and the means to best display that technology. Being able to accurately capture the nature of a complex medical device and communicate what that device looks like, can accomplish and how it can benefit the doctor and patient, are paramount to the sales process.
The more medical device technology advances, the more there is a need for 3D animations. Many devices just can’t be accurately explained with only clinical data and analysis. A scaled representation, to offering a demonstration through animation, can be the difference between an appointment for a physical demonstration and a we’ll think about it. Getting that second appointment is more often than not, gained through the use of a 3D animation.
Background
Computer graphics have been around in one form or another for decades. The real computer animation started in the mid nineteen nineties. 3D animation soon followed and became a huge industry growing to gargantuan proportions seemingly overnight.
Today 3D animations are used in medicine, corporate settings and many types of education formats. The health fields have had a surge in the use of 3D animations to help medical and paramedical students learn the different medical devices they will use in their roles in the offices and hospitals around the world.
3D animations are used in so many different types of environments that the medical device marketer must keep up with the trend, of newer and more complex representations of their devices, all the time. The 3D medical explainer video will push the client into a place where the sale can take place, more quickly, and with customer satisfaction.
The transformative role of medical device 3D animations
How 3D Animations can save time and money, while offering a powerful tool in the sales professional’s marketing tool bag.
- Impact – the graphics at this level are engaging and immersive, capturing the heart of the device, and bringing it to the forefront of the clients mind. The clearer the image, the more competent the information being presented, then the sale is made almost out of hand.
- Marketing enhancement – 3D animation can offer the sales professional an insight into the medical device that no other form or communication can. The marketing of a medical device, through medical explainer videos offers a foundation to the product that no other tool of communication can. Seeing is really believing.
- Reduce the time it takes to capture your client’s attention – The 3D medical product video and animation has nearly instant impact. It shows the product in its best light, and can fully explain a medical device to a medical professional in a short period of time and in their insider language.
- Explanations are simple, and easily understood for complex system – The use of medical explainer videos can simplify the complex information about a new system or medical device. The terms would help a medical professional visualize a system that uses already established techniques in new and better ways.
- Reduce the time it takes to present the product. – the video platform, with it’s to-the-point language and imagery can present your device in a little as two minutes. The first few seconds leads the client into the product, by the 3 minute mark they can understand almost all they need to see the device in their offices.
How can it help?
- 3D Animations can show the medical device from all angles. Being able to rotate a medical device or procedure in a 360 degree range can offer the client a solid visualization of the product and capture their attention much quicker than even having the physical device in their presence. Seeing the bottom, or top of a large device, can change the entire tone of an appointment from indecision to desire to move to the next step.
- On the screen display mimics the devices actual features. Clients can see what the controls and features of the device in action, without a test trial, or just from analysis. While documentation and analysis will always have a place in the sales process a 3D medical explainer video can demonstrate that information much better than an elevator speech.
- Go right from first meeting, to the inhouse physical demonstration. The results will happen quickly with a well thought out 3D animation or medical explainer video. Whether it is big or small the device can be more easily understood in it entirety and in terms that the medical professional will relate to.
How 3D animation can boost a medical device FDA premarket time to acceptance
The all around view of a medical device, that a 3D animation can provide will go a long way to helping with a company’s premarket time to acceptance. The FDA is going to be looking for some very specific aspects to the medical device’s makeup.
The most important sale will be the regulatory submission for the device – all medical devices must meet the requirements of the FDA. There is no room for maybes in this presentation. the heart of the medical device is its presentation to the FDA for its premarket designation and acceptance. This is the devices most important sale, because without premarket approval there can be no other sale.
3D animation will bring a powerful and comprehensive presentation of all the devices functions and features – the 3D animation of a Class III medical device can provide comprehensive proof of the safety and functionality of a medical device. How it could benefit the human population in its specific way and help doctors and paramedical professionals accomplish their goals.
The medical device explainer video will be concrete evidence of a medical devices usefulness to society and the medical community by showing the medical device as it will function, through imagery meant to explain those points in terms the professional understands.
How it will benefit patients – One of the most important aspects of the 3D animation will be to reveal how the device will benefit those it is meant to help. That is accomplished through careful documentation and representation of the features of the device.
Conclusion
Today, not having a 3D animation of your medical device will put the sales professional at an extreme disadvantage. The use of the medical explainer video is fast becoming the hallmark of the marketing and sales process. The FDA will be looking for this condensed and comprehensive presentation to lead them to the clinical analysis and study documentation. This will in turn allow the regulatory body to a full understanding of the benefits and advantages of the device, even before they delve into the stacks of backing evidence.
The sales from a 3D animation of a medical device can be quick and often. The best way to get to those sales is by reviewing a medical explainer video and a 3D animation of other devices, to see the impact and value of this powerful medium.
Reading Time: 5 minutes
By Stanley Meytin
With the burst of technology over the last 20 years the need for a way to present information on complex devices, while they are constantly evolving has become a major requirement in the sales sector. The medical fields are a prime ground for representations of medical devices, through animation, especially 3D animation, to bring the client a complete picture of what they will experience with the actual device.
More than ever before the edge in marketing and sales in the medical space goes to the company that stays on the cutting edge of technology and the means to best display that technology. Being able to accurately capture the nature of a complex medical device and communicate what that device looks like, can accomplish and how it can benefit the doctor and patient, are paramount to the sales process.
The more medical device technology advances, the more there is a need for 3D animations. Many devices just can’t be accurately explained with only clinical data and analysis. A scaled representation, to offering a demonstration through animation, can be the difference between an appointment for a physical demonstration and a we’ll think about it. Getting that second appointment is more often than not, gained through the use of a 3D animation.
Background
Computer graphics have been around in one form or another for decades. The real computer animation started in the mid nineteen nineties. 3D animation soon followed and became a huge industry growing to gargantuan proportions seemingly overnight.
Today 3D animations are used in medicine, corporate settings and many types of education formats. The health fields have had a surge in the use of 3D animations to help medical and paramedical students learn the different medical devices they will use in their roles in the offices and hospitals around the world.
3D animations are used in so many different types of environments that the medical device marketer must keep up with the trend, of newer and more complex representations of their devices, all the time. The 3D medical explainer video will push the client into a place where the sale can take place, more quickly, and with customer satisfaction.
The transformative role of medical device 3D animations
How 3D Animations can save time and money, while offering a powerful tool in the sales professional’s marketing tool bag.
- Impact – the graphics at this level are engaging and immersive, capturing the heart of the device, and bringing it to the forefront of the clients mind. The clearer the image, the more competent the information being presented, then the sale is made almost out of hand.
- Marketing enhancement – 3D animation can offer the sales professional an insight into the medical device that no other form or communication can. The marketing of a medical device, through medical explainer videos offers a foundation to the product that no other tool of communication can. Seeing is really believing.
- Reduce the time it takes to capture your client’s attention – The 3D medical product video and animation has nearly instant impact. It shows the product in its best light, and can fully explain a medical device to a medical professional in a short period of time and in their insider language.
- Explanations are simple, and easily understood for complex system – The use of medical explainer videos can simplify the complex information about a new system or medical device. The terms would help a medical professional visualize a system that uses already established techniques in new and better ways.
- Reduce the time it takes to present the product. – the video platform, with it’s to-the-point language and imagery can present your device in a little as two minutes. The first few seconds leads the client into the product, by the 3 minute mark they can understand almost all they need to see the device in their offices.
How can it help?
- 3D Animations can show the medical device from all angles. Being able to rotate a medical device or procedure in a 360 degree range can offer the client a solid visualization of the product and capture their attention much quicker than even having the physical device in their presence. Seeing the bottom, or top of a large device, can change the entire tone of an appointment from indecision to desire to move to the next step.
- On the screen display mimics the devices actual features. Clients can see what the controls and features of the device in action, without a test trial, or just from analysis. While documentation and analysis will always have a place in the sales process a 3D medical explainer video can demonstrate that information much better than an elevator speech.
- Go right from first meeting, to the inhouse physical demonstration. The results will happen quickly with a well thought out 3D animation or medical explainer video. Whether it is big or small the device can be more easily understood in it entirety and in terms that the medical professional will relate to.
How 3D animation can boost a medical device FDA premarket time to acceptance
The all around view of a medical device, that a 3D animation can provide will go a long way to helping with a company’s premarket time to acceptance. The FDA is going to be looking for some very specific aspects to the medical device’s makeup.
The most important sale will be the regulatory submission for the device – all medical devices must meet the requirements of the FDA. There is no room for maybes in this presentation. the heart of the medical device is its presentation to the FDA for its premarket designation and acceptance. This is the devices most important sale, because without premarket approval there can be no other sale.
3D animation will bring a powerful and comprehensive presentation of all the devices functions and features – the 3D animation of a Class III medical device can provide comprehensive proof of the safety and functionality of a medical device. How it could benefit the human population in its specific way and help doctors and paramedical professionals accomplish their goals.
The medical device explainer video will be concrete evidence of a medical devices usefulness to society and the medical community by showing the medical device as it will function, through imagery meant to explain those points in terms the professional understands.
How it will benefit patients – One of the most important aspects of the 3D animation will be to reveal how the device will benefit those it is meant to help. That is accomplished through careful documentation and representation of the features of the device.
Conclusion
Today, not having a 3D animation of your medical device will put the sales professional at an extreme disadvantage. The use of the medical explainer video is fast becoming the hallmark of the marketing and sales process. The FDA will be looking for this condensed and comprehensive presentation to lead them to the clinical analysis and study documentation. This will in turn allow the regulatory body to a full understanding of the benefits and advantages of the device, even before they delve into the stacks of backing evidence.
The sales from a 3D animation of a medical device can be quick and often. The best way to get to those sales is by reviewing a medical explainer video and a 3D animation of other devices, to see the impact and value of this powerful medium.
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