What video production can do for your recruitment efforts.



The key to growing a successful brand is hiring the right people. Assembling a successful team is crucial to growth and efficiency. In today’s competitive market attracting top talent requires innovative endeavors. Chances are your company has more to offer than the standard paycheck, benefits, and 401K contributions. One way to attract top talent is by cultivating a corporate culture your employees can appreciate and grow within. It’s important to identify your unique brand culture and have your recruiting efforts focus on those aspects. Creating video content to showcase the uniqueness of that brand culture is the most effective way to get the message out, instantly stirring interest about your company. Recruiting has never been easier. With quality video content you are able to put your best foot forward. Simply identify your target audience, whether it’s IT professionals, mid-level management, or a wide spectrum we can help with the rest. It is most important to stay mindful of your brand image, the quality of your brand reflects in the quality of your content.

There are many different ways to create a successful recruitment video. Fundamentally your target audience and what your company has to offer may drive the direction for the concept. Below are just a few ideas on how companies are taking advantage of creating effective recruitment video content.

  • Recruitment video testimonials
  • Culture videos
  • Branded content - a day in the life of an employee
  • CEO videos
  • History of the company videos
  • Fireside chats
  • Animated video content highlighting the technology
  • Creative storytelling to build brand equity

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HQ 220 W 30th Street, 2nd Floor, New York, NY 10001
154 Grand Street, New York, NY 10013

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