Want to attract better quality applicants to your company? A recruitment video can do just that. Our recruiting video production service highlights your company culture, draws the attention of potential employees, and increases retention for the existing employees aligned with your mission.
Recruiting Video Production
There is no doubt that today’s top talent cares about company culture equally compared to financial benefits and working conditions. With that, recruitment videos that highlight your company’s culture are a major asset for your HR department, diversity and inclusion efforts, and hiring efforts. When the personal journey of your employees are put on display instead of some generic text, it is tangible proof that you care about your people and are proud of their contributions as individuals. As a result, your team will feel a sense of purpose and belonging, which is proven to increase productivity, loyalty, and teamwork. Our recruiting video production team is experienced in creating culture narratives that present you as a more competitive employer.
When seeking new career opportunities, the majority of today’s top talent puts company culture above all other factors. They want be assured your company cares about them as individuals, they want to feel a sense of fulfillment and purpose in their role. Recruitment videos give outsiders a peek into the incredible experience of working for your company, they turn intangible emotion into tangible and actionable content.
Company culture is difficult to put into words, let alone video content, therefore company culture videos are a powerful tool. Our creative team is highly experienced in creating a narrative out of the most abstract concepts. We specialize in company culture video production.
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Recruitment Video Process
It has become common practice for companies to use recruitment videos due to their versatility and potential to attract a wide range of job seekers, especially millennials. A short recruiting video can accomplish more than traditional recruitment methods because they capture the mission of your company and its uniqueness.
We act as a strategic partner in the recruitment video production process to complement your HR efforts and to communicate your message effectively so that it resonates with potential hires and leaves a lasting impact. Our method is always professional, customized, creative, and most importantly, results-driven.
Here’s a quick rundown of how our recruitment video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Approach to Recruitment
We help companies visualize their core mission and culture in a way that attracts potential hires and makes them stand out among other employers.
- Storyline conception & development
- Creative direction
- Complete branding guidelines
A recruitment video needs a strategy about how it should be produced, directed, and released. We help brands figure out the best plan to execute.
- Comprehensive content strategy
- Impactful branding strategy
- Effective distribution strategy
As a professional video production company, quality is always our highest concern. We make sure to deliver flawless execution and a smooth shoot.
- Pre-production planning
- Post-production roadmap
Successful videos need to keep an audience engaged. We help our clients craft messages that resonate with the type of employees they hope to hire.
- Digital marketing plans
- Video optimization and analytics
- Social media optimization