TRAINING VIDEO production
In today’s competitive environment for hiring and retaining top talent, a strong employee training program will set you apart from the competition. Our corporate training video production services help your company educate, engage, and inspire existing employees and potential candidates.
Corporate Training Videos
Training video production a highly effective and practical way to scale your training efforts. Instead of a tedious training manual, create an engaging how-to video about your product or service, which can be beneficial for both your team and your customers to learn about your company. Our corporate training video team specializes in creating interesting scripts and visuals that enable viewers to learn efficiently and retain information for a longer period of time. From induction videos to process training for employees, to how-tos and product descriptions for customers, training videos can be used to convey complex topics and procedures easily.
There’s no denying the benefits training videos provide to both customers and employees. The challenge is in creating a training video that keep viewers engaged. Our training video experts specialize in creating scripts and visuals that enable viewers to learn more efficiently and retain information for longer period of time. If your training video is really good you can even sell it!
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Training Videos Process
The future of training is with video. Companies have a growing need for training programs that are scalable and effective, which is exactly the value proposition that video presents.
We act as a strategic partner in producing your training videos to make sure that they are informative and entertaining so that they resonate with your target audience and promotes a better understanding of your company’s best practices and products/services. Our method is always professional, customized, creative, and most importantly, results-driven.
Here’s a quick rundown of how our training videos process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Approach to Training Videos
As a visual storytelling agency, we help brands create a good learning environment for their employees and customers through storytelling.
- Storyline conception & development
- Creative direction
- Complete branding guidelines
A quality training video needs a strategy for its content and branding. We help brands figure out the best plan to execute.
- Comprehensive content strategy
- Impactful branding strategy
- Effective distribution strategy
Professional video production is a critical element that drives results, and we make sure that our production process is efficient and adequately planned.
- Pre-production planning
- Post-production roadmap
Successful videos are videos that are informative and engaging simultaneously. We help our clients with marketing roadmaps that achieve this.
- Digital marketing plans
- Video optimization and analytics
- Social media optimization