VIDEO TESTIMONIALS Company
Video testimonials are a powerful way to highlight the customer experience with your brand. Tell your story in a way your viewers will never forget with our video production company. We help you create customer testimonial videos that are authentic, genuine, and inspirational.
Customer Testimonial Videos
Customer testimonial videos are a tried and tested marketing tool, but they only work if they are genuine and authentic. That’s where the challenge lies. Much too often, companies present a talking head video from customers which is scripted, and that never works. We have tremendous experience as a video testimonials company, and our strategic approach presents your customers’ experiences like a page-turner novel, where each testimonial is a chapter in your story. We know how to make your subjects exhibit real emotion and speak emphatically about your brand instead of just say empty compliments. This approach will resonate with your viewers in a way that is memorable and inspiring.
If your company serves the B2B market, a series of case study videos created by our production team will leave no doubt in potential clients’ minds that you’re the right company. As with our testimonial videos, our case study videos are strategically produced to resonate with every industry you serve. No product or service is too big or complex, we love a challenge!
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Video Testimonials Process
It’s common knowledge that when people make a purchase, they prefer to have social proof that the product or service works. Testimonials do just that. The most impactful form of testimonial is a video testimonial because it combines social proof with the emotional impact of having a real person in the flesh promoting your brand.
We act as a strategic partner in the video testimonial process to make sure you capture the right reaction from your subjects and communicate what your brand stands for. Our method is always professional, customized, creative, and most importantly, results-driven.
Here’s a quick rundown of how our video testimonials process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Approach to Video Testimonials
As a visual storytelling agency, we work with your satisfied clients to make sure they give a testimonial that’s emotionally powerful.
- Storyline conception & development
- Creative direction
- Complete branding guidelines
A quality video needs a strategy about how it should be produced, directed, and released. We help brands figure out the best plan to execute.
- Comprehensive content strategy
- Impactful branding strategy
- Effective distribution strategy
Professional video production is a critical element that drives results. We deliver to our clients proper execution and a seamless operational process.
- Pre-production planning
- Post-production roadmap
We help our clients with marketing roadmaps that highlight their message and make their audience inspired with their company’s narrative.
- Digital marketing plans
- Video optimization and analytics
- Social media optimization