Marketing Video Production
In a world where people’s attention span is limited, it becomes extremely important to keep an audience engaged and connected for a brand to be memorable. As more than just a marketing video production company, we help you take digital video production to a new level.
Digital Video Production
An effective branded content strategy finds the sweet spot between showcasing your brand, and telling a story that compels viewers to act. Our brand video production team has tasted the sweet spot so often we have a dentist on retainer! We have a proven process for creating a story that naturally flows across multiple channels.
From corporate TV commercials to digital videos, to influencer video marketing, to interviewing brand ambassadors and company champions; our goal is to help you form a community around your brand. The foundation of content marketing rests on building trust and creating long-term relationships. Stop selling and let your audience come to you by presenting them with impactful marketing videos.
Knowing that trust is the key to conversions and sales, your company will expand and grow when customers have an emotional connection to your brand and not just a transactional experience. Our marketing video production team has a proven process for creating a story that naturally flows across multiple channels. From corporate TV commercials, to digital videos, to influencer video marketing, to interviewing brand ambassadors and company champions; our goal is to help you form a community around your brand.
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Marketing Videos Process
Nowadays, a video strategy has become the cornerstone for a targeted and effective marketing campaign. Whether you are planning to increase exposure or boost sales, a video has been proven to resonate and stick with potential customers more than a traditional marketing medium.
We act as a strategic partner in the production process for marketing videos, to enable you to communicate your message effectively. Our method is always professional, customized, creative, and most importantly, results-driven.
Here’s a quick rundown of how our marketing videos process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Approach to Marketing Video Production
Story
As a visual storytelling agency, we help you create content that is centered around your customers and their interests to compel them to take action.
- Storyline conception & development
- Creative direction
- Complete branding guidelines
Strategy
For marketing strategies to work, they need to be targeted. We help you craft a personalized campaign that spreads and captures the right audience.
- Comprehensive content strategy
- Impactful branding strategy
- Effective distribution strategy
Production
Professional video production is a critical element that drives results. We deliver to our clients proper execution and a seamless operational process.
- Pre-production planning
- Production
- Post-production roadmap
Marketing
We help our clients with marketing roadmaps that create demand and encourage brand awareness, which drives increased sales and revenue for your company.
- Digital marketing plans
- Video optimization and analytics
- Social media optimization