Business Video Production
Identify your brand identity
Business Video
You don’t need us to tell you the value of having a strong brand identity. You need a business video production company to help you create video content that reinforces and strengthens your brand identity. Our strategy is to understand the core message your brand stands for, pinpoint your target audience and tell your story in a manner that resonates. We seek to help you build a community around your brand through authentic storytelling from the perspective of your people: your employees and customers. These stories connect emotionally and make for excellent “Why Us” video content and internal communication content.
What
HUMAN CONNECTION
means to us
Every brand has a story, and they don’t stop until the world knows their story. Human connections aren’t built by telling the world what it already knows. Behind every brand’s story are the stories of the people who make the brand great. Those are the stories that we really want to hear. The stories of passion, inspiration, and motivation. Those are the stories that resonate emotionally. Those are the stories that build authentic human connections.
Our Work
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Storytelling Process
The best results come from campaigns developed around goals. So every video project we produce begins from scratch.
No cookie-cutter price packages. No canned services.
Here’s a quick rundown of how our storytelling process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Storytelling Process
The best results come from campaigns developed around goals. So every video project we produce begins from scratch.
No cookie-cutter price packages. No canned services.
Here’s a quick rundown of how our storytelling process works:
Story
As a storytelling agency, we help you craft the story that will differentiate you from the competition and help you create a connection between you and your audience.
- Audience development
- A unique approach to the story
- Complete video campaigns
- Branding through storytelling
Strategy
A long-term strategy clears the path to help you achieve your goals. Strategic planning helps you save money, be efficient and helps you stand out against the competition.
- Develop content marketing fit
- Audience and platform-specific content
- Craft effective video content
- Branding strategies that convert
Production
Professional video production is process oriented and results driven in a collaborative environment that provides a hands-on approach to the entire video storytelling project.
- Creative development
- Pre-production and planning
- Production (live-Action, scripted, docu-style)
- Post-production (editorial, animation, mastering)
Marketing
Helping your company get results is our goal. We tell stories with a video that engage your audience and help you see a more productive conversion rate.
- Digital marketing plans
- Video optimization (tracks & analytics)
- Social media optimization (A/B testing)
- SEO for Youtube