Every brand works hard to provide their clients with exceptional customer service and when they receive positive feedback about their brand they can’t help but want to share it with the world! Sure it seems simple to create a great testimonial video but there’s a lot more that goes into the content than people realize. Like you, we pride ourselves on providing the ultimate customer experience so from one professional to another we want to share our tips for creating great client testimonial videos to genuinely represent your brand and the unique clients that support you!
1. Ask the right questions
In order to create great client testimonial videos, you must ask engaging questions. Not everyone is a social butterfly who is comfortable in front of the camera or enjoys having the spotlight on them – but they could be the most appreciative and enthusiastic client whose unique voice you want to hear and whose story you’ll definitely want to share. Plan out the questions you’re going to ask ahead of time and have an outline.
2. Relevant Visuals
An important factor to keep in mind when creating a client testimonial video is to always remember that the primary focus should remain on the content, so keep the background – where the interview is being conducted – simple this way the audience is able to focus on the story being told. Using relevant b-roll footage is a good way to drive the story and leave a more lasting impression on the audience.
3. Brief the client on “interview protocol”
It’s important that the interviewee understands that as they reply to each question they must reiterate the question in the beginning of their answer – this is one way to drive the story in the right direction for your audience to follow and for your video to be more engaging.
4. Make your client feel comfortable
Be sure to “warm the interviewee up” by talking with them and making them feel comfortable. Do this before the camera starts rolling in the location where they will be interviewing – this way they can become comfortable in the environment prior to the actual interview.
5. Drive the Story
As storytellers your specialty is to guide the story and provide questions that move the story forward in the direction of your choosing. Of course the use of multiple cameras to capture dynamic shots is important here as well but the primary focus should be on the content and the person speaking.
6. Use real people
Be sure to use real clients and not actor portrayals because their reactions will be the most genuine and will come across to the audience as such. Remember that this is not some huge production it’s real stories being shared by real people who experienced them, keep extras such as hair and makeup to a minimum and keep the set simple so the audience’s focus remains on what is being said with visuals that enhance and drive the story but are not the main focal point.
By following these simple steps we’re able to create a successful client testimonial every time that helps increase both our network and theirs!
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