By Stanley Meytin
Storytelling brings your brand to life and emotionally connects you to your audience. It’s important to utilize storytelling in your marketing strategy in order for your brand and products or services to leave a memorable impression. There are many ways to introduce storytelling into your strategy, however, the best way to tell a story is by showing it.
Below are brand videos that effectively use storytelling to market their goods. Each brand targets a different emotion that aligns with their image in order to tell their story and connect the audience with their brand. In the past, we’ve talked about how compelling storytelling helps build brand awareness. Here we are showing some great examples that visually explain why having a creative and engaging storytelling strategy is necessary to your brand marketing strategy.
This touching video from Airbnb is based on a true story. It not only grabs the audience’s attention but really helps them feel what the brand is about. Using a true story helps the audience truly connect with the “characters” and empathize with them. The majority of Airbnb’s strategy is the use of real people telling real stories. This is a great way to draw in more clients and inform potential clients about your brand in an authentic way that they can relate to. Watching this story makes the audience want to go out and experience Airbnb on their own.
This storytelling technique is slightly different than the previous one we shared. Dollar Shave Club chooses to take the humorous approach to promote their brand. It can be a tricky task using comedy in your brand video, but Dollar Shave Club utilizes comedy perfectly to tell the story of its brand. Comedy is a great way to get your audience to not only pay attention to your brand story but remember it as well.
This brand story inspires its audience by reminding them to follow their dreams and never forget who they are. Sure, not everyone is an athlete or has a “dream job” but this story emphasizes that even through life’s challenges there will always be someone supporting you, and sometimes that person is the best version of yourself. It also reminds us to never lose that passion that lights the fire in our hearts.
This video from Allstate plays on real emotions by reminding people that even with life’s ups and downs all the risks are worth it in order to live life to the fullest. It’s a unique video that taps into human fears and turns them into something positive and exhilarating. Most importantly the video aligns with the brand’s image by reinforcing their values and that their customers are in “good hands”.
This anti-smoking campaign uses music to drive their story and it’s awesome. It’s ridiculous but very funny and catchy. They hit the nail on the head with this brand video as it stands out and defines the brand’s goals. And of course it’s memorable – the song gets stuck in your head after your first viewing!
These commercials are funny in a more ironic sense because they portray how parents are actually feeling when they are sick. Parents are always on the clock so to speak and can’t take a sick day when they’re feeling under the weather. Nyquil lets people know that they understand this and are here to help you perform your most important job on days when you don’t feel your best.
These brand videos are all about lifestyles and how no matter who you are or where you live Uber can help make your life easier. By following multiple character stories across the globe the audience is getting a chance to really visualize where Uber can take them. Uber drives this story through human interaction and imagination.
There are countless ways to use storytelling in your marketing strategy and really show your audience who you are. As long as your story genuinely aligns with your brand image it will create a lasting impression and make viewers want to get to know you better.
By Stanley Meytin
Storytelling brings your brand to life and emotionally connects you to your audience. It’s important to utilize storytelling in your marketing strategy in order for your brand and products or services to leave a memorable impression. There are many ways to introduce storytelling into your strategy, however, the best way to tell a story is by showing it.
Below are brand videos that effectively use storytelling to market their goods. Each brand targets a different emotion that aligns with their image in order to tell their story and connect the audience with their brand. In the past, we’ve talked about how compelling storytelling helps build brand awareness. Here we are showing some great examples that visually explain why having a creative and engaging storytelling strategy is necessary to your brand marketing strategy.
This touching video from Airbnb is based on a true story. It not only grabs the audience’s attention but really helps them feel what the brand is about. Using a true story helps the audience truly connect with the “characters” and empathize with them. The majority of Airbnb’s strategy is the use of real people telling real stories. This is a great way to draw in more clients and inform potential clients about your brand in an authentic way that they can relate to. Watching this story makes the audience want to go out and experience Airbnb on their own.
This storytelling technique is slightly different than the previous one we shared. Dollar Shave Club chooses to take the humorous approach to promote their brand. It can be a tricky task using comedy in your brand video, but Dollar Shave Club utilizes comedy perfectly to tell the story of its brand. Comedy is a great way to get your audience to not only pay attention to your brand story but remember it as well.
This brand story inspires its audience by reminding them to follow their dreams and never forget who they are. Sure, not everyone is an athlete or has a “dream job” but this story emphasizes that even through life’s challenges there will always be someone supporting you, and sometimes that person is the best version of yourself. It also reminds us to never lose that passion that lights the fire in our hearts.
This video from Allstate plays on real emotions by reminding people that even with life’s ups and downs all the risks are worth it in order to live life to the fullest. It’s a unique video that taps into human fears and turns them into something positive and exhilarating. Most importantly the video aligns with the brand’s image by reinforcing their values and that their customers are in “good hands”.
This anti-smoking campaign uses music to drive their story and it’s awesome. It’s ridiculous but very funny and catchy. They hit the nail on the head with this brand video as it stands out and defines the brand’s goals. And of course it’s memorable – the song gets stuck in your head after your first viewing!
These commercials are funny in a more ironic sense because they portray how parents are actually feeling when they are sick. Parents are always on the clock so to speak and can’t take a sick day when they’re feeling under the weather. Nyquil lets people know that they understand this and are here to help you perform your most important job on days when you don’t feel your best.
These brand videos are all about lifestyles and how no matter who you are or where you live Uber can help make your life easier. By following multiple character stories across the globe the audience is getting a chance to really visualize where Uber can take them. Uber drives this story through human interaction and imagination.
There are countless ways to use storytelling in your marketing strategy and really show your audience who you are. As long as your story genuinely aligns with your brand image it will create a lasting impression and make viewers want to get to know you better.
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