Instagram is perfectly designed for sharing visual content across any device, making it the ideal platform for brands to create video ads for. With billions of daily users, an ad is guaranteed to find a large audience as long as the quality and hashtags are on point.
Online advertising can be difficult for some brands to grasp. Whether you need help understanding your target audience or what works on specific social media platforms, A/B testing all of your video ads is the best way to go about this.
If you aren’t using all of Instagram’s features to promote your business, then your campaign efforts likely aren’t reaching their potential. Companies are using Instagram’s mobile video options to expand their brand now more than ever, and they’re reaching a much broader audience as a result.