The retail industry is highly competitive these days, and it’s no longer enough only to have a quality product. Companies need a solid marketing strategy just to get some brand awareness, especially if they hope to get their products in retail stores, and video content has been found to be the most successful approach.
Years ago, it was easier to make a sale when you were more likely to get face time with the client. These days you’re more likely to communicate through email, making it more likely for your sales pitch to get lost in a potential client’s inbox. To prevent this, businesses are upgrading their sales strategy to incorporate a video presentation.