Years ago, it was easier to make a sale when you were more likely to get face time with the client. These days you’re more likely to communicate through email, making it more likely for your sales pitch to get lost in a potential client’s inbox. To prevent this, businesses are upgrading their sales strategy to incorporate a video presentation.
The road to success is never without a few bumps and pitfalls along the way, and when these diversions have you feeling incapable or unworthy of your goals, a bit of inspiration can help to turn things around. For many, this means tuning in to their preferred motivational YouTube channel for a bit of a pick-me-up.
Customers are looking for corporate storytelling that connects with their experience on a personal level. If you don’t make that connection, your business has no chance of surviving in the millennial-driven 21st Century.