Business owners want to ensure their new staff members are properly trained and feel comfortable before taking on their responsibilities, but they can’t always take the time out of their day to run training programs. This concern has led to many corporations choosing to train their employees with interactive video technology instead.
The retail industry is highly competitive these days, and it’s no longer enough only to have a quality product. Companies need a solid marketing strategy just to get some brand awareness, especially if they hope to get their products in retail stores, and video content has been found to be the most successful approach.
Years ago, it was easier to make a sale when you were more likely to get face time with the client. These days you’re more likely to communicate through email, making it more likely for your sales pitch to get lost in a potential client’s inbox. To prevent this, businesses are upgrading their sales strategy to incorporate a video presentation.
The road to success is never without a few bumps and pitfalls along the way, and when these diversions have you feeling incapable or unworthy of your goals, a bit of inspiration can help to turn things around. For many, this means tuning in to their preferred motivational YouTube channel for a bit of a pick-me-up.
Customers are looking for corporate storytelling that connects with their experience on a personal level. If you don’t make that connection, your business has no chance of surviving in the millennial-driven 21st Century.
Instagram is perfectly designed for sharing visual content across any device, making it the ideal platform for brands to create video ads for. With billions of daily users, an ad is guaranteed to find a large audience as long as the quality and hashtags are on point.
Online advertising can be difficult for some brands to grasp. Whether you need help understanding your target audience or what works on specific social media platforms, A/B testing all of your video ads is the best way to go about this.
We all love to share our videos online, and the quickest way to do that is by taking them with our phones. Unfortunately, it always seems like when we capture our favorite moments the picture quality is far from what we'd hoped for. Lucky for you, it's not your phone, it's you.
There’s a reason why half of the audience tuning into the Super Bowl each year is only interested in watching the commercials. The most successful ads seem to follow a specific recipe that comes naturally to these major brands whose television promotions are impossible to forget.