How Do You Create Content That Tackles Multiple Industries?
By Stanley Meytin
Create Content for Different Industries at Once
Complex organizations often require complex advertising and video content campaigns… but it’s our goal to simplify and streamline. Whether you’re promoting one product or 100 products, you want all aspects of your content to remain fluid and branded.
So how can you create a video series that tackles multiple industries or products, while remaining true to the sphere and mission of your brand?
1. Acknowledge the brand value proposition.
You likely already have a defined brand mission and statement. You may even already have a strategy on how to leverage that branding in your video content.
So you always want to start with the same question: “What would our brand say about this topic?” You want to consider first and foremost the value proposition of your overall company and what it means to your audience.
Recommended Read: Are You Creating Content With Your Mission In Mind?
Let’s consider a department store as an example. A department store sells multiple products and designers. But the overall department store itself has a brand that it wants to stick true to. Maybe the store has an environmental mission, so all of the clothes they stock are eco-friendly. Or maybe the store focuses on high-end luxury, so they wouldn’t stock bargain goods.
This then translates to content as well. The brand that determines how you develop your products and services should also be the value proposition you use to create every single one of your videos. The eco-friendly department store might use videos that promote their environmental mission, while the luxury store might create more dream-based content, for example.
Action: Create a one or two sentence value proposition that describes your brand and audience. This will direct every part of content in your video series.
2. Outline your style.
Once you have a feel of the value all of your videos need to provide, you can delve into the details about how to deliver that value. Consider the tone, style, and feel of your video series.
Every video might have different “topics of discussion,” but they should all feel like they’re coming from the same place. This includes everything from lighting and camera movement to graphics and accompanying music.
Action: Define a “style guide” for your content to maintain a sense of branding and unity. Learn how to create video brand guidelines here.
3. Segment based on pain points.
What pain points are you addressing in each area of your business? Each video should tackle a single point or topic that is relevant to that specific vertical.
Let’s consider the luxury department store. They want to solve the pain point that women want to buy designer purses that are also practical. That might be one video. A second video might address how men want watches that are stylish but also count their steps. A third video could discuss the handmade quality of the store’s clothing.
Each video addresses a singular pain point that the audience wants to learn more about. Together, though, it paints an overall picture of the brand. When created in the same “style,” you’ll create a series that’s unified by diverse.
Action: Brainstorm all of your audience’s pain points. Connect these varied points together under an umbrella theme or topic.
4. See the forest.
Ultimately, it comes down to pre-planning. You want to see the connected end-result before you start putting out videos and content. You want to figure out how each piece of the puzzle fits together to create the entire picture.
Your video series is like a book: each video is a chapter that comes together to tell the story of your brand.
True Film Production has proven that storytelling videos are the most effective way for brands to connect with their audience (both customers and employees). If you create a video series that tells a story, you’re guaranteed to see success.
Want to learn about how we create video series that tell a story? Contact us here to learn more!
Action: Connect each vertical under the “story” of your brand by working with the visual storytellers at True Film Production.
Reading Time: 3 minutes
By Stanley Meytin
Create Content for Different Industries at Once
Complex organizations often require complex advertising and video content campaigns… but it’s our goal to simplify and streamline. Whether you’re promoting one product or 100 products, you want all aspects of your content to remain fluid and branded.
So how can you create a video series that tackles multiple industries or products, while remaining true to the sphere and mission of your brand?
1. Acknowledge the brand value proposition.
You likely already have a defined brand mission and statement. You may even already have a strategy on how to leverage that branding in your video content.
So you always want to start with the same question: “What would our brand say about this topic?” You want to consider first and foremost the value proposition of your overall company and what it means to your audience.
Recommended Read: Are You Creating Content With Your Mission In Mind?
Let’s consider a department store as an example. A department store sells multiple products and designers. But the overall department store itself has a brand that it wants to stick true to. Maybe the store has an environmental mission, so all of the clothes they stock are eco-friendly. Or maybe the store focuses on high-end luxury, so they wouldn’t stock bargain goods.
This then translates to content as well. The brand that determines how you develop your products and services should also be the value proposition you use to create every single one of your videos. The eco-friendly department store might use videos that promote their environmental mission, while the luxury store might create more dream-based content, for example.
Action: Create a one or two sentence value proposition that describes your brand and audience. This will direct every part of content in your video series.
2. Outline your style.
Once you have a feel of the value all of your videos need to provide, you can delve into the details about how to deliver that value. Consider the tone, style, and feel of your video series.
Every video might have different “topics of discussion,” but they should all feel like they’re coming from the same place. This includes everything from lighting and camera movement to graphics and accompanying music.
Action: Define a “style guide” for your content to maintain a sense of branding and unity. Learn how to create video brand guidelines here.
3. Segment based on pain points.
What pain points are you addressing in each area of your business? Each video should tackle a single point or topic that is relevant to that specific vertical.
Let’s consider the luxury department store. They want to solve the pain point that women want to buy designer purses that are also practical. That might be one video. A second video might address how men want watches that are stylish but also count their steps. A third video could discuss the handmade quality of the store’s clothing.
Each video addresses a singular pain point that the audience wants to learn more about. Together, though, it paints an overall picture of the brand. When created in the same “style,” you’ll create a series that’s unified by diverse.
Action: Brainstorm all of your audience’s pain points. Connect these varied points together under an umbrella theme or topic.
4. See the forest.
Ultimately, it comes down to pre-planning. You want to see the connected end-result before you start putting out videos and content. You want to figure out how each piece of the puzzle fits together to create the entire picture.
Your video series is like a book: each video is a chapter that comes together to tell the story of your brand.
True Film Production has proven that storytelling videos are the most effective way for brands to connect with their audience (both customers and employees). If you create a video series that tells a story, you’re guaranteed to see success.
Want to learn about how we create video series that tell a story? Contact us here to learn more!
Action: Connect each vertical under the “story” of your brand by working with the visual storytellers at True Film Production.
What story would you like to share?
Whether you want to launch an idea, spark a movement or simply get people talking about what you do, you have one shot
at delivering your message in a way that matters. Let’s make sure you do it right.
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