THE MANUFACTURING INDUSTRY

Marketing with video content to succeed with the three top goals in the Manufacturing Industry

The Importance of Manufacturing Videos

According to a study by the Content Marketing Institute on B2B Content Marketing for Manufacturers, brand awareness, customer retention, and lead generation are the three top goals for marketers in the industry. Producing engaging marketing content can be a challenge, fortunately manufacturing video’s serve for effective marketing content to engage your target audience and boost your marketing campaign. All stats suggest, the absence of manufacturing video content puts you at a great disadvantage.

Producing engaging manufacturing video content should be a goal oriented process. Isolating a goal and producing content geared towards crushing that goal, is key to successful video marketing. Here are some examples of how you can start building your successful video content strategy.

• To raise Brand Awareness, compelling storytelling of your company’s history with creative direction generates buzz and higher viewership.
• Video’s displayed at Tradeshow’s draw people in and keep them engaged long enough to learn something about your manufacturing facilities, processes, and expertise.
• Product videos for new launches are a great way to upsell and retain current clients. Show that you are innovative, and solidify your position as the industry leader.
• Showcase your state of the art facilities. Provide an inside look at the manufacturing process, efficiency, and quality of production to generate new leads.
• Testimonials are a great way to entice people to choose your company. Watching others praise your company instills confidence in prospects.
• Thought leadership videos are a great way to promote your expertise and articulate yourself as the industry leader.

Manufacturing video production is a great way to dynamically educate your clients and prospects. It is the optimal way to communicate your story, and set your company apart from the competition. Video will help identify the unique distinction of your brand and articulate the differential to your target audience.