Medical Video Production
INDUSTRY
Exhibit your state-of-the-art medical procedures through
visually stunning and easy to understand video content.
Why Healthcare Videos
Millions of lives are saved every year thanks to medical breakthroughs. Tell the world the story behind your breakthrough. Tell your story from the patient’s perspective with a live-action video testimonial produced by our creative team. Tell your story through the technical perspective of the procedure with a 3D animated explainer video created by our medical video production team. Regardless of how you want to tell your story, our team is ready to bring your vision to life through visually compelling medical video content.
How do you help people visualize what happens inside the body at a cellular level? How do you help them understand what it means? That’s the challenge medical video production has to take on, and it’s one we’ve repeatedly and successfully accomplished by telling the story from the patient’s perspective – either with live-action video testimonials, or with 3-D animation. We start with helping you determine your strategy.
3D Animations
Teach patients and doctors about your medical products and procedures through animated video content. 3D animations are an excellent tool for simplifying your procedures into easy to understand videos.
Training Videos
Train your staff how to use your products and equipment. Create a series of training videos that live on your website or internal communications platform; saving time and costs over traditional training methods.
Video Testimonials
At its core the medical industry is in business to help people overcome illness and make the world a healthier place. Allow your patients to tell the world in video testimonials how your medical products and services improved their lives.
Live Event Videos
Capture the spirit of your next trade show or event through video. Get attendees excited about what’s to come. Live stream your event to world and give them a glimpse of what the future of the medical industry has to offer.
Are you telling the right story?
Video Production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Medical Video Process
With the medical field is becoming infinitely complex, there is a need to simplify it and make its principles accessible to those who are benefiting from it. You can’t reach a patient with the same language you use to communicate with doctors, which is why we carefully tailor our medical video production process to suit the target audience.
We strike the right balance between informing your audience about your products and services, and show them exactly how they change lives for the better. The key is to distill the knowledge in simpler terms, without understating how revolutionary it really is.
Here’s a quick rundown of how our medical video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
This is where we combine our collaborative vision, put all the pieces together and bring your story to life. Once the final product is complete, we stay by your side to help you execute everything and ensure your videos are successful in helping reach your goals. When needed, we make improvements so you see ongoing returns from all your outreach efforts.
