Business Video Production
Done right, videos can go a long way in creating a compelling brand identity. Your business videos need to have a personality that is aligned with the mission of your company, because your audience doesn’t just care about the products/services you sell, but also about the stories you tell.
You don’t need us to tell you the value of having a strong brand identity. You need a business video production company to help you create video content that reinforces and strengthens your brand identity. Our strategy is to understand the core message your brand stands for, pinpoint your target audience and tell your story in a manner that resonates. We seek to help you build a community around your brand through authentic storytelling from the perspective of your people: your employees and customers. These stories connect emotionally and make for excellent “Why Us” video content and internal communication content.
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Business Video Process
Business videos are the new and improved way to showcase what your business has to offer. Today, there is no better way to attract customers than with a compelling story told through video.
We act as a strategic partner in the business video process to enable you to communicate the message of your company effectively so that it resonates with your target audience and leaves a lasting impact. Our method is always professional, customized, creative, and most importantly, results-driven.
Here’s a quick rundown of how our business video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Approach to Business Video Production
As a video production company, we help companies craft the story that makes them stand out and create an emotional connection with their audience.
- Storyline conception & development
- Creative direction
- Complete branding guidelines
A business video should not only increase exposure, but also needs to bring new business. We help brands increase their conversion rates through video.
- Comprehensive content strategy
- Impactful branding strategy
- Effective distribution strategy
Professional video production is a critical element that drives results. We deliver to our clients proper execution and a seamless operational process.
- Pre-production planning
- Post-production roadmap
Successful videos drive consistent engagement. We help our clients with marketing roadmaps that put their company on the map and make it stand out.
- Digital marketing plans
- Video optimization and analytics
- Social media optimization