Documentary Production Company
Now more than ever, it’s critical that companies show that they are not just out for profit, but also for community development. Our documentary production company specializes in corporate social responsibility videos that highlight how your company gives back to the community and makes an impact on society.
Corporate Social Responsibility Video
Corporate social responsibility is not just a buzzword that creates media hype, it’s a serious effort that customers consider before choosing a brand. A good corporate social responsibility strategy is not for appearances, it’s about championing a cause that aligns with the mission of your company, and then highlighting it through compelling and engaging visuals. Show your audience that your company has a meaningful impact and is of service to the community with a series of corporate social responsibility videos. Our documentary production team knows how to tell an authentic story of how you give back, but more importantly, why you give back.
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Corporate Social Responsibility Video Process
With more and more companies embracing corporate social responsibility as a fundamental practice, it becomes increasingly necessary to highlight the contributions they make to society. If your company has been contributing to meaningful causes that make an impact, then it’s worthwhile to communicate this to your customers so they know what you’re all about.
We act as a strategic partner in producing your corporate social responsibility video to enable you to communicate how you give back, so that it resonates with your target audience and leaves a stronger sense of pride and loyalty. Our method is always professional, customized, creative, and most importantly, results-driven.
Here’s a quick rundown of how our corporate social responsibility video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Approach to Corporate Social Responsibility
As a visual storytelling agency, we frame the story of your CSR efforts in a way that creates an emotional connection with your customers.
- Storyline conception & development
- Creative direction
- Complete branding guidelines
Our corporate social responsibility videos will ensure that your CSR initiative gets the exposure it deserves so that it inspires and educates your audience.
- Comprehensive content strategy
- Impactful branding strategy
- Effective distribution strategy
Professional video production is a critical element that drives results. We deliver to our clients proper execution and a seamless operational process.
- Pre-production planning
- Post-production roadmap
We help our clients with marketing roadmaps that allow their CSR initiatives to stand out from the crowd and become compelling and viral.
- Digital marketing plans
- Video optimization and analytics
- Social media optimization