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Why You Need Video Brand Guidelines

Why You Need Video Brand Guidelines

Establishing brand identity across multiple video platforms isn’t difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.

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What Statistics Can Tell Us About Video Strategy

What Statistics Can Tell Us About Video Strategy

Everybody’s using video to market, which is making marketing with video more difficult. Make it easier by starting with strategy instead of a creative idea.

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Video Strategy: Getting Through to the Why

Video Strategy: Getting Through to the Why

You understand your customers’ pain points, but what are your own pain points when it comes to video marketing?

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An Amateur’s Guide to Create a Promotional Video on a Tight Budget

An Amateur’s Guide to Create a Promotional Video on a Tight Budget

Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of video production simply because they assume it’s unattainable.

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interactive video blog

How Interactive Videos Used For Training Lead To More Effective Employees

Business owners want to ensure their new staff members are properly trained and feel comfortable before taking on their responsibilities, but they can’t always take the time out of their day to run training programs. This concern has led...

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How To Successfully Achieve Last-Minute Quality Video Production

How To Successfully Achieve Last-Minute Quality Video Production

While it’s not recommended to put off video production until the last minute, it’s still possible to get the results you’re looking for if you find yourself in a pinch. Meeting a tight deadline should never mean having to...

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How To Beat The Competition By Providing Retailers With Video Content

How To Beat The Competition By Providing Retailers With Video Content

The retail industry is highly competitive these days, and it’s no longer enough only to have a quality product. Companies need a solid marketing strategy just to get some brand awareness, especially if they hope to get their products...

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4 Ways To Take Your Sales Strategy To The Next Level With A Video Presentation

4 Ways To Take Your Sales Strategy To The Next Level With A Video Presentation

Years ago, it was easier to make a sale when you were more likely to get face time with the client. These days you’re more likely to communicate through email, making it more likely for your sales pitch to...

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Why Storytelling Stories Work on Facebook

Why Storytelling Stories Work on Facebook

There are countless ways to advertise, Facebook being one of the most effective. Choosing Facebook as a place to advertise is a must for every business, but even more important is how you advertise on Facebook.

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Your video is ready…now what?

Your video is ready…now what?

Going into pre-production and shooting with a plan already in place often dictates how you’ll actually capture the story your video will tell. Here are some considerations that will help you plan the distribution part of your video strategy.

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Social & Trends

Instagram Highlights

Making Instagram Story Highlights Work for You

Hundreds of millions of users are looking on Instagram for people, brands and influencers. Instagram has grown rapidly since its launch in 2010. With new features

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Video

Study Predicts 84% of Internet Traffic Will Be Video by 2020

We have been hearing several predictions about the impact of video for years and a recent report from Cisco titled, “Cisco Visual Networking Index: Forecast and

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Vertical Video Blog

The Epic Rise of Vertical Video

Vertical video is what’s up (get it?) Things weren’t always so peachy for vertical video. Before it became the most important trend in video content, verticle video was

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Live Videos

The 5 Video Marketing Trends You Need to Crush Q3 2018

If you’ve recently stepped out from under a rock, listen here, video marketing is EVERYWHERE. To stand out in the noise of video marketing, you must

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Instagram TV Blog

The Only IGTV Article You’ll Ever Need

Great marketers not only grasp existing trends but look to the future to see where they can make their next mark. Instagram has been a priceless

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Social Media Blog

Why Your Social Media Channel Needs Video Right Now

“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are

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Instagram Scheduling

New Instagram Scheduling Feature Does Not Support Video

Good News: you can finally schedule posts on Instagram. Bad News: you can only schedule photos. We might be biased, but we don’t love the new

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NBA Blog

What Can Your Company Learn From These Two NBA Superstars?

Kevin Durant and LeBron James are on a mission. They’re on a mission that’s bigger than any championship, MVP award or NBA record. Their mission is

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STORYTELLING

Why Storytelling Stories Work on Facebook

Why Storytelling Stories Work on Facebook

There are countless ways to advertise, Facebook being one of the most effective. Choosing Facebook as a place to advertise is a must for every business, but even more important is how you advertise on Facebook.

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Corporate Storytelling That Builds Trust Relies on These Three Element

Corporate Storytelling That Builds Trust Relies on These Three Element

Customers are looking for corporate storytelling that connects with their experience on a personal level. If you don’t make that connection, your business has no chance of surviving in the millennial-driven 21st Century.

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The Best Ways To Use Instagram Mobile Videos For Business

The Best Ways To Use Instagram Mobile Videos For Business

If you aren’t using all of Instagram’s features to promote your business, then your campaign efforts likely aren’t reaching their potential. Companies are using Instagram’s mobile video options to expand their brand now more than ever, and they’re reaching...

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How CEOs Can Use Storytelling to Build a Personal Brand

How CEOs Can Use Storytelling to Build a Personal Brand

It’s worth sitting down and drawing out your personal branding story to share with the world. Crafting your personal image to the world is one of the most important things you can do.

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How to Share a Compelling Story for Your Non-Profit

How to Share a Compelling Story for Your Non-Profit

Non-profits can send purposeful messages to sustain their missions and help those in need both financially and emotionally. With the power of video storytelling, this can be done in an informative, heartfelt way.

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Scooter Braun: Failure Is Just a PIT STOP On The Way To Success

Scooter Braun: Failure Is Just a PIT STOP On The Way To Success

As storytellers, we love learning how people have grown to find their success. No one’s story began with a multi-million dollar salary or an estate in

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Video Strategy Tips

Why You Need Video Brand Guidelines

Why You Need Video Brand Guidelines

Establishing brand identity across multiple video platforms isn’t difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.

Read Article
What Statistics Can Tell Us About Video Strategy

What Statistics Can Tell Us About Video Strategy

Everybody’s using video to market, which is making marketing with video more difficult. Make it easier by starting with strategy instead of a creative idea.

Read Article
Video Strategy: Getting Through to the Why

Video Strategy: Getting Through to the Why

You understand your customers’ pain points, but what are your own pain points when it comes to video marketing?

Read Article
An Amateur’s Guide to Create a Promotional Video on a Tight Budget

An Amateur’s Guide to Create a Promotional Video on a Tight Budget

Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of video production simply because they assume it’s unattainable.

Read Article
interactive video blog

How Interactive Videos Used For Training Lead To More Effective Employees

Business owners want to ensure their new staff members are properly trained and feel comfortable before taking on their responsibilities, but they can’t always take the time out of their day to run training programs. This concern has led...

Read Article
How To Successfully Achieve Last-Minute Quality Video Production

How To Successfully Achieve Last-Minute Quality Video Production

While it’s not recommended to put off video production until the last minute, it’s still possible to get the results you’re looking for if you find yourself in a pinch. Meeting a tight deadline should never mean having to...

Read Article
How To Beat The Competition By Providing Retailers With Video Content

How To Beat The Competition By Providing Retailers With Video Content

The retail industry is highly competitive these days, and it’s no longer enough only to have a quality product. Companies need a solid marketing strategy just to get some brand awareness, especially if they hope to get their products...

Read Article
4 Ways To Take Your Sales Strategy To The Next Level With A Video Presentation

4 Ways To Take Your Sales Strategy To The Next Level With A Video Presentation

Years ago, it was easier to make a sale when you were more likely to get face time with the client. These days you’re more likely to communicate through email, making it more likely for your sales pitch to...

Read Article
Your video is ready…now what?

Your video is ready…now what?

Going into pre-production and shooting with a plan already in place often dictates how you’ll actually capture the story your video will tell. Here are some considerations that will help you plan the distribution part of your video strategy.

Read Article
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