ALL TOPICS
Why Your Social Media Channel Needs Video Right Now
“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are
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Why I Love TFP: Alma Rodriguez
The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Executive Assistant
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Why Corporate Interviews Must Be Filmed With 2 Cameras Not 1
2 camera corporate video interviews > 1 camera Filming a corporate interview may seem like a simple project that a single videographer can accomplish. So why
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Why Common Extra Effects Add to Video Production Costs
Clients often ask why voiceovers, graphics, extra cuts, and animations add on to the cost of a video project? The services mentioned are additional services, keyword:
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Why I Love TFP: Corrine Zeidler
The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Account Executive
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Buy Low! Company Culture Video Production is Highly Undervalued
While the effect is intangible, company culture video production offers the best value of any corporate video project. When you’re quoted on a video project, you’re
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The 10 Most Responsible Corporate Social Responsibility Efforts
Corporate social responsibility is vital to consumer trust. No wonder these 10 companies have been around for ages! Ben & Jerry’s Ben and Jerry
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Why I Love TFP: Anthony Sarni III
The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Executive Producer
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How Much Does a 2 Minute Video Cost
The most frequently asked question professional video producers receive is “How much does it cost to make a 1 or 2-minute video?” There are many variables
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The Absolute Essentials of The Video Production Process
Every professional video production process has three phases: pre-production, production, and post-production. While watching The Disaster Artist this weekend, it struck me that most people know
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Why Your Social Media Channel Needs Video Right Now
“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are
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New Instagram Scheduling Feature Does Not Support Video
Good News: you can finally schedule posts on Instagram. Bad News: you can only schedule photos. We might be biased, but we don’t love the new
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What Can Your Company Learn From These Two NBA Superstars?
Kevin Durant and LeBron James are on a mission. They’re on a mission that’s bigger than any championship, MVP award or NBA record. Their mission is
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How to Adapt Your Video Content to Fit Facebook’s New Guidelines
On January 18, 2018, Mark Zuckerberg announced Facebook was tweaking its algorithm for populating videos in your feed: “At its best, Facebook has always been about
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3 Things You Need To Know About 360-Degree Video
360-degree videos are an exciting way to grab the attention of your audience. The experiential quality allows businesses and influencers to provide additional value to viewers. Although 360-degree
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Samsung’s Most-Watched Ads And Why
Samsung had some of the most successful ads of the year worldwide. Whenever we see this kind of triumph, we want to understand where it came
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2017 Top Video Trends And What That Will Mean For 2018
2017 was the year of video. Network TV took a backseat to online streaming, YouTube blossomed in daily views, and social media networks built a backbone of video content and advertising.
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The Exciting Future Of Mobile Video
Mobile video has expanded drastically since 2015, and it’s only expected to continue its exponential growth. The Ericsson Mobility Report estimates that by 2021 video will account for
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What The iPhone X Means For Video Quality
The camera phone has changed rapidly in the last ten—even five—years, and it’s only continuing to improve with smartphone advancements. The first camera phone was introduced
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The Face In The Video: Why Use People In Marketing
A UCLA study about communication found that words account for only 7% of communication of a message, tone of voice is responsible for 38%, and facial
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Why I Love TFP: Alma Rodriguez
The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Executive Assistant
Read Article
Why I Love TFP: Corrine Zeidler
The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Account Executive
Read Article
Buy Low! Company Culture Video Production is Highly Undervalued
While the effect is intangible, company culture video production offers the best value of any corporate video project. When you’re quoted on a video project, you’re
Read Article
The 10 Most Responsible Corporate Social Responsibility Efforts
Corporate social responsibility is vital to consumer trust. No wonder these 10 companies have been around for ages! Ben & Jerry’s Ben and Jerry
Read Article
Why I Love TFP: Anthony Sarni III
The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Executive Producer
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Animated Video Production is Criminally Underrated
Animation gives you the power to take your content out of this world. Literally. Your creativity has no bounds, but your budget’s probably limited. We can’t
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Time to Get Social
Surrounded by a plethora of ill fitting prêt–à–porter, Louboutin’s that can’t be walked in and attitudes that defy gravity, I take a moment to reflect upon the champagne quaffing throng, gathered at this “invitation only” soirée dedicated to a...
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Self Reflection to Understanding the Importance of Organization
Recently, I had an epiphany of sorts. I realized that my team, and myself, needed to become more organized as a whole as well as individuals. I came to this revelation and decided to take advantage of the app...
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Case Study: Credibly 2D Animation
This month we are taking a look back at a 2D animation we did for Credibly, that features an original character who uses Credibly’s services to receive the right-sized capital for his business.
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Case Study: GenesisBPS Product Video
This month we are taking a look back at a successful product video we completed this year for GenesisBPS, a medical device company whose mission is to meet client needs for the collection, processing, storage, and preparation of blood...
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Why Corporate Interviews Must Be Filmed With 2 Cameras Not 1
2 camera corporate video interviews > 1 camera Filming a corporate interview may seem like a simple project that a single videographer can accomplish. So why
Read Article
Why Common Extra Effects Add to Video Production Costs
Clients often ask why voiceovers, graphics, extra cuts, and animations add on to the cost of a video project? The services mentioned are additional services, keyword:
Read Article
How Much Does a 2 Minute Video Cost
The most frequently asked question professional video producers receive is “How much does it cost to make a 1 or 2-minute video?” There are many variables
Read Article
The Absolute Essentials of The Video Production Process
Every professional video production process has three phases: pre-production, production, and post-production. While watching The Disaster Artist this weekend, it struck me that most people know
Read Article
11 Questions You Must Ask When Hiring a Video Production Agency
Production 101: Finding the right video production partner You’ve done your due diligence; now it’s time to begin your search for the perfect video production partner.
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9 Questions to Answer Before Hiring a Video Production Company
Production 101: Due Diligence Before reaching out to a production company about your next video project, we advise a bit of due diligence. This guide lists
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How to Measure the ROI of Your Video Content Like a Pro
Measuring the ROI (return on investment) of your video project begins way before filming a single frame. Some of your video content is intended to sell
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9 Basic Video Content Metrics That are Commonly Misinterpreted
Choosing relevant video content metrics is vital to the success of your project. But picking relevant metrics isn’t exactly straight forward. There are thousands of metrics
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5 Ways Video Boosts Your Corporate Social Responsibility Efforts
Corporate social responsibility efforts are a vital component of your company’s culture. But, few companies are leveraging video as a platform to share and spread their
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The Difference Between a Video Production Company and a Videographer
Should you hire a video production company or a videographer? A video production company employs or has a network of producers, directors, casting directors, wardrobe specialists,
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7 Videos To Inspire Your New Year’s Resolutions
New Year’s resolutions are a beloved tradition—but breaking these resolutions is equally as common. If you want 2018 to be your best year yet, it’s time
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We Look Back at Another Year to Prepare for 2018
As I look back at 2017, I’m flooded with a range of emotions. My annual reflection has reminded me of the importance of maintaining our True
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10 Christmas Ads That Sell In Our Hearts
Everyone loves getting into the spirit of the season, whether it’s through their favorite holiday drink at Starbucks or the marathon of Christmas movies on TV. Brands and
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8 Videos And Films To Celebrate Hanukkah
True Film Production loves the holiday season. From comedic classic films to inspiring holiday advertisements, we can’t get enough holiday video. To celebrate Hanukkah this year,
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How The Six-Second Ad Is Changing Marketing
We were introduced to the six-second ad in 2017, and it’s expected to completely dominate video marketing in 2018. Gone are the days of 30 and
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Preparing for Black Friday With Video Advertising
This 2017 season, it’s projected that there will be a total of 156 million shoppers the weekend of Thanksgiving, Black Friday, and Cyber Monday. The total revenue for
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11 Days Of Halloween
This October, treat your potential customers to a fun, branded Halloween video. It’s the perfect opportunity to utilize traditional Halloween clichés to create a narrative that soft-sells
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The Pumpkin Spice Latte of Video Marketing
In business, in schools, in sports, in entertainment. For years we have been shooting content in various cities learning about different brands, industries, events, and most importantly people.
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An Independence Day Movie Marathon
Some of the best creative minds in the communications and advertising business are gathering this month for the 2017 Cannes Lions International Festival of Creativity in France. Each covet the same prize: a lion. A gold, a bronze, a...
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10 Films to Watch With Your Dad on Father’s Day
If you need something to do with dad this Father’s Day that doesn’t involve sports or grilling red meat, click on one of these classic films. From alien invaders to animated Disney classics, there’s something on this list for...
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