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Live Streaming Blog

3 Reasons You Should Have Been Live Streaming – yesterday

Livestream videos have rapidly become one of the most effective ways to communicate with an audience easily, quickly, and inexpensively. One of the fastest growing methods

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Team work

Millennials Apply For The Job, But Stay For The People

“Money can’t buy happiness.” A cliché we’ve all heard before, and one that’s proven true. Money won’t fix all of your personal problems, and it isn’t

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healthcare blog

Putting Care Back in Healthcare

When selecting a new healthcare provider, there are many factors that you consider. Do they accept your insurance? How far is their office from your home?

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production partner

Trust Your Production Partner, Save Time and Money

A key part of the production process is client feedback. If a production company doesn’t consider, value or apply your creative preferences then they’re not doing

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nike

10 Brands With The Best Customer Communities

What’s your favorite brand? Why? The most successful brands in the world are more than just a great product. They build a community and lifestyle around

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IMG_8124

Why You Must Invest In Your Employees’ Future, Even If They Leave You

The reality of today’s employment culture is simple: employees aren’t sticking around for 40 years. You’re lucky if an employee stays for four years… Most Gen

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Employee

How a sandwich taught me everything about a company’s culture

When was the last time a brand made you feel special? When was the last time you said “Wow! Brand X is remarkable, I can’t believe

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Social Media Blog

Why Your Social Media Channel Needs Video Right Now

“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are

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Why I Love TFP Alma

Why I Love TFP: Alma Rodriguez

The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Executive Assistant

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NEW & TRENDS

Social Media Blog

Why Your Social Media Channel Needs Video Right Now

“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are

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Instagram Scheduling

New Instagram Scheduling Feature Does Not Support Video

Good News: you can finally schedule posts on Instagram. Bad News: you can only schedule photos. We might be biased, but we don’t love the new

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NBA Blog

What Can Your Company Learn From These Two NBA Superstars?

Kevin Durant and LeBron James are on a mission. They’re on a mission that’s bigger than any championship, MVP award or NBA record. Their mission is

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facebook

How to Adapt Your Video Content to Fit Facebook’s New Guidelines

On January 18, 2018, Mark Zuckerberg announced Facebook was tweaking its algorithm for populating videos in your feed: “At its best, Facebook has always been about

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360-video

3 Things You Need To Know About 360-Degree Video

360-degree videos are an exciting way to grab the attention of your audience. The experiential quality allows businesses and influencers to provide additional value to viewers. Although 360-degree

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samsung-ad

Samsung’s Most-Watched Ads And Why

Samsung had some of the most successful ads of the year worldwide. Whenever we see this kind of triumph, we want to understand where it came

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2018

2017 Top Video Trends And What That Will Mean For 2018

2017 was the year of video. Network TV took a backseat to online streaming, YouTube blossomed in daily views, and social media networks built a backbone of video content and advertising.

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mobile-video-is-the-heart-of-marketing-tumb

The Exciting Future Of Mobile Video

Mobile video has expanded drastically since 2015, and it’s only expected to continue its exponential growth. The Ericsson Mobility Report estimates that by 2021 video will account for

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Iphone-X-e1512662062711-thum

What The iPhone X Means For Video Quality

The camera phone has changed rapidly in the last ten—even five—years, and it’s only continuing to improve with smartphone advancements. The first camera phone was introduced

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canny_pic-thum

The Face In The Video: Why Use People In Marketing

A UCLA study about communication found that words account for only 7% of communication of a message, tone of voice is responsible for 38%, and facial

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TFP VOICE

Team work

Millennials Apply For The Job, But Stay For The People

“Money can’t buy happiness.” A cliché we’ve all heard before, and one that’s proven true. Money won’t fix all of your personal problems, and it isn’t

Read Article
healthcare blog

Putting Care Back in Healthcare

When selecting a new healthcare provider, there are many factors that you consider. Do they accept your insurance? How far is their office from your home?

Read Article
nike

10 Brands With The Best Customer Communities

What’s your favorite brand? Why? The most successful brands in the world are more than just a great product. They build a community and lifestyle around

Read Article
IMG_8124

Why You Must Invest In Your Employees’ Future, Even If They Leave You

The reality of today’s employment culture is simple: employees aren’t sticking around for 40 years. You’re lucky if an employee stays for four years… Most Gen

Read Article
Why I Love TFP Alma

Why I Love TFP: Alma Rodriguez

The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Executive Assistant

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Production

Why I Love TFP: Corrine Zeidler

The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Account Executive

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Corporate Video

Buy Low! Company Culture Video Production is Highly Undervalued

While the effect is intangible, company culture video production offers the best value of any corporate video project. When you’re quoted on a video project, you’re

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Social Responsibility

The 10 Most Responsible Corporate Social Responsibility Efforts

Corporate social responsibility is vital to consumer trust. No wonder these 10 companies have been around for ages!   Ben & Jerry’s   Ben and Jerry

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Production

Why I Love TFP: Anthony Sarni III

The “Why I Love” series is a Q & A session with members of the True Film Production team. This week we feature our Executive Producer

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FILM SCHOOL

production partner

Trust Your Production Partner, Save Time and Money

A key part of the production process is client feedback. If a production company doesn’t consider, value or apply your creative preferences then they’re not doing

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Corporate Videos

Why Corporate Interviews Must Be Filmed With 2 Cameras Not 1

2 camera corporate video interviews > 1 camera Filming a corporate interview may seem like a simple project that a single videographer can accomplish. So why

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extra effects

Why Common Extra Effects Add to Video Production Costs

Clients often ask why voiceovers, graphics, extra cuts, and animations add on to the cost of a video project? The services mentioned are additional services, keyword:

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Video Cost Blog

How Much Does a 2 Minute Video Cost

The most frequently asked question professional video producers receive is “How much does it cost to make a 1 or 2-minute video?” There are many variables

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Production Process Blog

The Absolute Essentials of The Video Production Process

Every professional video production process has three phases: pre-production, production, and post-production. While watching The Disaster Artist this weekend, it struck me that most people know

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Production Equipment

11 Questions You Must Ask When Hiring a Video Production Agency

Production 101: Finding the right video production partner You’ve done your due diligence; now it’s time to begin your search for the perfect video production partner.

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Video Production

9 Questions to Answer Before Hiring a Video Production Company

Production 101: Due Diligence Before reaching out to a production company about your next video project, we advise a bit of due diligence. This guide lists

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Measure ROI

How to Measure the ROI of Your Video Content Like a Pro

Measuring the ROI (return on investment) of your video project begins way before filming a single frame. Some of your video content is intended to sell

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Metrics Blog

9 Basic Video Content Metrics That are Commonly Misinterpreted

Choosing relevant video content metrics is vital to the success of your project. But picking relevant metrics isn’t exactly straight forward. There are thousands of metrics

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Social Responsibility

5 Ways Video Boosts Your Corporate Social Responsibility Efforts

Corporate social responsibility efforts are a vital component of your company’s culture. But, few companies are leveraging video as a platform to share and spread their

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SOCIAL

Live Streaming Blog

3 Reasons You Should Have Been Live Streaming – yesterday

Livestream videos have rapidly become one of the most effective ways to communicate with an audience easily, quickly, and inexpensively. One of the fastest growing methods

Read Article
Employee

How a sandwich taught me everything about a company’s culture

When was the last time a brand made you feel special? When was the last time you said “Wow! Brand X is remarkable, I can’t believe

Read Article
20141231-043808-2839

7 Videos To Inspire Your New Year’s Resolutions

New Year’s resolutions are a beloved tradition—but breaking these resolutions is equally as common. If you want 2018 to be your best year yet, it’s time

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2018

We Look Back at Another Year to Prepare for 2018

As I look back at 2017, I’m flooded with a range of emotions. My annual reflection has reminded me of the importance of maintaining our True

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holidays

10 Christmas Ads That Sell In Our Hearts

Everyone loves getting into the spirit of the season, whether it’s through their favorite holiday drink at Starbucks or the marathon of Christmas movies on TV. Brands and

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Hanukkah

8 Videos And Films To Celebrate Hanukkah

True Film Production loves the holiday season. From comedic classic films to inspiring holiday advertisements, we can’t get enough holiday video. To celebrate Hanukkah this year,

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video3-thum

How The Six-Second Ad Is Changing Marketing

We were introduced to the six-second ad in 2017, and it’s expected to completely dominate video marketing in 2018. Gone are the days of 30 and

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black-friday

Preparing for Black Friday With Video Advertising

This 2017 season, it’s projected that there will be a total of 156 million shoppers the weekend of Thanksgiving, Black Friday, and Cyber Monday. The total revenue for

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Halloween

11 Days Of Halloween

This October, treat your potential customers to a fun, branded Halloween video. It’s the perfect opportunity to utilize traditional Halloween clichés to create a narrative that soft-sells

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Autumn

The Pumpkin Spice Latte of Video Marketing

In business, in schools, in sports, in entertainment. For years we have been shooting content in various cities learning about different brands, industries, events, and most importantly people.

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