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Content Strategy: Create Your Own Content Channel

Content Strategy: Create Your Own Content Channel

At True Film Production, we recommend creating your content channel as part of your overall content strategy. Not only will it provide rewards and recognition for your employees, but it will also help build your presence online and in...

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Your Team Is Your Company’s Competitive Advantage

Your Team Is Your Company’s Competitive Advantage

Building a team that shares the values and core mission of your organization is the secret sauce to finding success. Your team is your brand, and if you do not have the right people you really have nothing.

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How to Share a Compelling Story for Your Non-Profit

How to Share a Compelling Story for Your Non-Profit

Non-profits can send purposeful messages to sustain their missions and help those in need both financially and emotionally. With the power of video storytelling, this can be done in an informative, heartfelt way.

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Social & Trends

Instagram Highlights

Making Instagram Story Highlights Work for You

Hundreds of millions of users are looking on Instagram for people, brands and influencers. Instagram has grown rapidly since its launch in 2010. With new features

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Video

Study Predicts 84% of Internet Traffic Will Be Video by 2020

We have been hearing several predictions about the impact of video for years and a recent report from Cisco titled, “Cisco Visual Networking Index: Forecast and

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Vertical Video Blog

The Epic Rise of Vertical Video

Vertical video is what’s up (get it?) Things weren’t always so peachy for vertical video. Before it became the most important trend in video content, verticle video was

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Live Videos

The 5 Video Marketing Trends You Need to Crush Q3 2018

If you’ve recently stepped out from under a rock, listen here, video marketing is EVERYWHERE. To stand out in the noise of video marketing, you must

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Instagram TV Blog

The Only IGTV Article You’ll Ever Need

Great marketers not only grasp existing trends but look to the future to see where they can make their next mark. Instagram has been a priceless

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Social Media Blog

Why Your Social Media Channel Needs Video Right Now

“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are

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Instagram Scheduling

New Instagram Scheduling Feature Does Not Support Video

Good News: you can finally schedule posts on Instagram. Bad News: you can only schedule photos. We might be biased, but we don’t love the new

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NBA Blog

What Can Your Company Learn From These Two NBA Superstars?

Kevin Durant and LeBron James are on a mission. They’re on a mission that’s bigger than any championship, MVP award or NBA record. Their mission is

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facebook

How to Adapt Your Video Content to Fit Facebook’s New Guidelines

On January 18, 2018, Mark Zuckerberg announced Facebook was tweaking its algorithm for populating videos in your feed: “At its best, Facebook has always been about

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STORYTELLING

How to Share a Compelling Story for Your Non-Profit

How to Share a Compelling Story for Your Non-Profit

Non-profits can send purposeful messages to sustain their missions and help those in need both financially and emotionally. With the power of video storytelling, this can be done in an informative, heartfelt way.

Read Article
Scooter Braun: Failure Is Just a PIT STOP On The Way To Success

Scooter Braun: Failure Is Just a PIT STOP On The Way To Success

As storytellers, we love learning how people have grown to find their success. No one’s story began with a multi-million dollar salary or an estate in

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Interns Blog

Why I Intern at TFP: Rachel Barrett

In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.

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Interns Blog

Why I Intern at TFP: Stefanie Alaimo

In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.

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Interns Blog

Why I Intern at TFP: Francesca Sostar

In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.

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Interns Blog

Why I Intern at TFP: Rachel DeMian

In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.

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Video Strategy Tips

Content Strategy: Create Your Own Content Channel

Content Strategy: Create Your Own Content Channel

At True Film Production, we recommend creating your content channel as part of your overall content strategy. Not only will it provide rewards and recognition for your employees, but it will also help build your presence online and in...

Read Article
Your Team Is Your Company’s Competitive Advantage

Your Team Is Your Company’s Competitive Advantage

Building a team that shares the values and core mission of your organization is the secret sauce to finding success. Your team is your brand, and if you do not have the right people you really have nothing.

Read Article
How Brands Should Utilize YouTube Channels as Part of Their Video Marketing Strategy

How Brands Should Utilize YouTube Channels as Part of Their Video Marketing Strategy

Here’s how your business can use YouTube Channels to build your brand as part of your video marketing strategy.

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How to Use Trending Topics in Your Video Marketing Strategy

How to Use Trending Topics in Your Video Marketing Strategy

Video has become a strong trend in marketing over the last few years and it continues to grow in popularity and engagement. But how can you use video to showcase trending topics in your marketing strategy?

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How to Storytell to Your Target Audience: Millennials vs Gen Z’ers

How to Storytell to Your Target Audience: Millennials vs Gen Z’ers

Inviting Millennials and Gen Z’ers to be a part of your story is going to go a long way in your storytelling efforts.

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pre-production blog

Why Investing In Pre-Production Helps You Save Money

All of the magic happens—and all of the money is spent—before the camera starts rolling. Investing time and energy into the pre-production phase of video marketing is the best way to save money and meet your film budget.

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Six Questions to Set Up Realistic Goals for your Video Marketing Campaign

Six Questions to Set Up Realistic Goals for your Video Marketing Campaign

Setting goals is important when it comes to any marketing campaign. Once you define your objectives you can tailor your strategy appropriately towards achieving them and make tweaks along the way based on your success.

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