Non-Profit Video Production
INDUSTRY
Drive awareness to your cause with a captivating and
emotionally compelling video strategy.
Why Video
The reality of the Non-Profit/NGO industry calls for action not just on the part of donors and volunteers, but on the part of each organization to stand out and clearly articulate their purpose. There’s no medium that can match the authenticity of video in exhibiting the issue your organization is trying to solve.
Our professional non profit video production team takes great effort in respecting the sensitivity of charitable efforts, while effectively conveying the urgency of the issue at hand.
Empathy is key to success for non-profit organizations. Fundraising and volunteerism can dramatically increase when a non-profit or NGO makes the connection and explains their “why.” No other medium accomplishes this better than visual storytelling – and that’s because nothing can match video’s authenticity. Non-profit video production requires a strategy that helps you engage with your audience by sharing your mission. We’ll be that connection for you.Fundraising Videos
Tell potential donors an authentic and emotional story about why they should donate to your non-profit organization or NGO. Show them how and why your organization was founded through a video about your organization’s history.
Gala Videos
Get donors and honorees excited about your charitable cause and upcoming event, live stream your event on Facebook Live, and when it’s all over create a teaser video to remind everyone how incredible your event was!
What we do videos
Capture on video the good the donations to your organization are bringing to this world. Tell the stories of real people who you have helped through you and your donor’s selflessness.
Behind the Mission Videos
show the world how all the good you are doing is physically possible through docu-style videos. Share the stories of your team - why they work with your organization and the story behind their altruism.
Are you telling the right story?
Video Production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Non-Profit Video Process
Many worthwhile causes remain limited to pen on paper in the absence of a strong strategy that is able to drive awareness and mobilize resources towards it. For your voice to be heard, it’s critical to turn your audience into proactive ambassadors for your cause. For that, you will need to position your cause at the forefront of your viewer’s minds.
We act as a strategic partner in the non-profit video production process to ensure that your message is loud and clear. We educate your audience about the problem you are tackling and inspire them to join you and contribute.
Here’s a quick rundown of how our non-profit video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
This is where we combine our collaborative vision, put all the pieces together and bring your story to life. Once the final product is complete, we stay by your side to help you execute everything and ensure your videos are successful in helping reach your goals. When needed, we make improvements so you see ongoing returns from all your outreach efforts.
